#weridewhyradio by Greg Roth

Last Updated: April 30, 2026
#WeRideWhyRadio is a bi-weekly audio magazine, hosted by Greg Roth & Davide ”The Rocket” Richter launched on Friday, October 23, 2020 #WeRideWhy? There are many answers to that question many ride for a myriad of reasons.Of course, cycling is a lifestyle as well. The aesthetic is as important as the functionality when it comes to bikes, kits, styles whatever. Music and art are part of our culture, because cycling is an art-form.Bikes are pieces of art. Like every human being, every bike no matter how old or what style is beautiful and magnificent.Cycling has altered our lives in a positive way and continues to.We bring what we learn into other areas and share the experience with others.This inspires people to take action whatever that action is, to new possibilities and ways of being...living our live to the fullest and having communities’ function.Greg and David will chat with interesting guests from the music, art, cycling and athletic world - to delve into the intricate and int
Ep14 (National Cycling League / Fred Hutch Obliteride)
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On this Episode Greg and "Rocket" catch up and talk about the National Cycling League and Founts participation in the NCL Cup.

Ep13 (”Reset” Episode with ”Rocket” Richter)
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After a long hiatus, #WeRideWhy Radio is back with a brand new episode. Hosts, Greg Roth and "Rocket" Richter have gone through a lot of changes in their personal lives in the last year, they discuss the changes and how those changes have opened up new ways of being and possibilities. 

Ep12 (Veronica Ewers - Pro Cyclist - EF TIBCO SVB)
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Now that racing season is almost over #WeRideWhy Radio kicks off its second season with Part 1 of a compelling conversation with UCI World Tour Cyclist, Veronica Ewers. Veronica rides for EF Tibco SVB and recently finished 9th in LeTour De France Femmes Avec Zwift 2022.

Ep11 (Guest: Jon Anderson - Formerly of Yes)
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On the final episode of Season 1, Rocket returns to the studio with Greg and they talk about he distinctions of riding in Arizona and the Pacific Northwest, Seattle to Portland and a number of other topics.

Ep10 (Guests: Fount Cycling Guild Members)
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On the first episode of the year, Rocket and Greg reflect back on 2021 and look ahead to 2022.  In addition, Rocket and Greg about staying motivated when external conditions make it difficult. Rocket shares his coaching expertise and experience in developing strategies and a winning mindset to overcome mental obstacles. 

Ep9 (Guest: Johnathan Geran / Global Director of Sports Marketing - Cannondale Bikes)
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On this week's episode "Rocket" and Greg share about some of the most recent devolopments around the Fount Ladies professional squad and some of their new partners and sponsors, including Cannondale Bikes. 

Ep8 (Guest: Chad Nichols - LaunchPad Cycling)
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On Episode Number 8, Greg and Rocket talk about overcoming some profound challenges he faced during the 2021 race season. Rocket shares his experience fo staying positive and having his commitment to what he is up to drive all actions.

Ep7 (Guest: Ashley Berg)
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On this weeks episode of #WeRideWhyRadio, we have a very special guest, Ashley Berg. She is one of the principle characters in the f forthcoming film, #WeRideWhy, to be released in 2022.

Ep6 (Guest: Jennifer Wheeler & Veronica Ewers - Fount Cycling Guild)
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#WeRideWhy Radio returns after a few months on hiatus.

Ep5 (Guest: Reginald ”Doc” Wilson - Peace Peloton)
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Greg and Rocket co-host via Skype from Tucson, Arizona.

Ep4 (Guest: KT Tsering - Artist & Author)
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On the first episode of 2021, Greg and "Rocket" talk about their participation in the Rapha Festive 500 and what they learned about themselves in the process.

Ep3 (Guests: Jennifer Wheeler - Fount / Chelsea Larsen - Rapha)
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The our third episode of #WeRideWhyRadio with your host Greg Roth and co-hosted with cycling professional, coach and co-founder of Fount Cycling Guild, Dave "The Rocket" Richter.

Ep2 (Guest: Dr. Fink - Prince & The Revolution)
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The our second episode of #WeRideWhyRadio with your host Greg Roth and co-hosted with cycling professional, coach and co-founder of Fount Cycling Guild, Dave "The Rocket" Richter.

Ep1 (Guest: Wanz)
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The very first episode of #WeRideWhyRadio with your host Greg Roth and co-hosted with cycling professional, coach and co-founder of Fount Cycling Guild, Dave "The Rocket" Richter.

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