1 insight by Rich Litvin, Founder of 4PC

Last Updated: June 14, 2026
If you’re the most interesting person in the room... you’re in the wrong room.1 Insight - coaching for high-level leaders becoming high-level coaches. Because a single insight can change EVERYTHING...Rich Litvin has coached some of the most successful and talented people on the planet – from billion dollar business owners to former Navy Seals. He wrote a book for coaches that has sold over 50,000 copies, by word of mouth. And he is the founder of a community of extraordinary top performers, called 4PC. Ultra-successful people are the ones who call Rich. His clients include Olympic athletes, Presidential candidates, Hollywood film directors, Special Forces operatives and serial entrepreneurs.Rich sees what most people cannot see – and he dares to say what most people would not say. And each week on this podcast, he will be challenging the thinking of high performers – from leaders in the corporate world, to successful entrepreneurs, to military veterans to high level coaches. 1 INSIGHT…
S24EP10: The 4 Lenses
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S24EP09: Weirdo Creative Genius!
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Ever wonder how a single Insight moment can flip your whole world upside down?

S24EP08: Imagine Writing a Book for Only One Person!
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Join us as we unravel the art of thought leadership with the remarkable Sarah, a seasoned coach boasting over three decades of profound insights. What if writing a book tailored for just one dream client could streamline and elevate your influence? Explore how Sarah navigates the challenge of recognizing and utilizing her deep insights, creating bespoke leadership books that resonate with high-level leaders. Her influence stretches beyond conventional platforms, fostering close connections with Fortune 50 leaders. This episode promises to equip you with the strategies necessary to enhance your own thought leadership and presentation skills.

S24EP07: 3 Circles and A Napkin!
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What if you could transform your coaching practice by balancing structure, flow, and energy? Join us for an insightful conversation with Cindy, a dynamic coach whose unique methodology is rooted in her rich experiences in the military and nursing. Discover how her journey illustrates the blending of intuition with strategy, bringing a fresh perspective to coaching that mirrors guiding someone through a natural birth. Cindy's ability to integrate her diverse skills offers both strategic guidance and empathetic support, shedding light on a transformational coaching process that resonates with high-level leaders.
S24EP06: The 100X Mind
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Discover the profound insights of Nikki Brown, the renowned "100x coach," as she shares her unique journey from being a best-kept secret to potentially becoming a thought leader. Nikki, known for her extraordinary ability to exponentially boost her clients' success, discusses the transformative power of crafting a limited edition book designed to connect with those truly committed to action. As we explore the nuances of intellectual property and its role in establishing influence, you'll learn how Nikki plans to amplify her impact beyond word-of-mouth referrals.
S24EP05: The Art of Intensity
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Join me as I help Tatiana to create intellectual Property (IP) in real time. She’s a former finance executive, responsible for multi-billion dollar transactions—and now a leading coach.

S24EP04: The Power of A Handshake Agreement
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Have you ever wondered how transforming intellectual property can propel you from a Prosperous Coach to a thought leader? This episode of 1 Insight offers a goldmine of strategies for coaches aiming to elevate their presence. I'm thrilled to welcome Laurie, a former chief of staff at a Fortune 10 company, who shares invaluable insights from her leadership experiences. With discussions ranging from her celebrated book "Who Has Your Back?" to the forthcoming "Hit the Ground Running" and "The Handshake," Laurie offers a fresh perspective on redefining professional relationships. Together, we explore how the strategic use of intellectual property can attract clients and significantly boost a coach’s impact.

S24EP03: The Joy of Death
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What if confronting the realities of life and death could empower you to live more authentically? Dr. Sarah Madigan, a thought leader and cherished member of my high-level mastermind, joins me to explore this profound intersection. Together, we unlock her unique intellectual property and discuss her quest to help others embrace the fleeting beauty of life by connecting with the joy and perfection in every moment. Sarah’s journey, marked by the heart-wrenching loss of her son, provides a deeply moving backdrop as we examine how embracing both joy and despair can lead to personal growth and bold, fearless expression of one's truth.

S24EP02: The Firefighter Code
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Transform your leadership approach with insights from Shannon, a former attorney turned firefighter who is now a sought-after coach and consultant. Discover the Firefighter's Code, an innovative framework consisting of six core elements designed to guide leaders through high-pressure, high-stakes situations. Shannon shares her journey and explains how principles like ensuring safety, embracing discomfort, and celebrating small wins can revolutionize your leadership style. Hear about the challenge to refine the phrase "snuggle with the uncomfortable" to better resonate with a corporate audience and why thoughtful language matters in leadership.
S24EP01: The Freedom Equation
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Ever wondered how to create a compelling value proposition that not only highlights your unique strengths but also drives tangible results like revenue growth? Join us for a fascinating discussion with Jason, an extraordinary coach dedicated to helping business leaders, entrepreneurs, and executives achieve transformative results. Discover how Jason identifies and articulates the unique challenges his clients face and the outcomes they seek, focusing on both significant financial growth and deeper needs such as increased freedom and fulfillment. This episode is packed with strategies to make your services immediately relevant and irresistible to potential clients.

S23EP10: Want a new type of client? This will help...
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Mash coaches high-level entrepreneurs in the startup world. And Sayoko coaches women with an immigrant background as well as military veterans.

S23EP09: Stop Complexifying
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How would you like to launch a group coaching program for your favorite clients?

S23EP08: How to Take A Summer Away From Coaching
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Sometimes the solution to what scares you the most is that you need to Just F**king Do It...

S23EP07: You Need A “Secret” Menu...
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Today I am coaching Michael and Rod.

S23EP06: JFDI Theory..
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Today I’m coaching Mehala, who has a background in the corporate world and has been coaching for almost 5 years. And Shannon, who is completely new to coaching.

S23EP05: "Hey, what do you do?"
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Diane has been coaching for 20 years and Ray is a coach to start up founders who is so good that his clients come mainly by referral from VCs.

S23EP04: You're Meant to Challenge the Status Quo
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You're about to watch or listen to me coaching Scott and Kate. Kate has an extraordinary track record of success behind her. She is known by and trusted by several world leaders. And she is in her head about how she can get them as coaching clients, so I snap her out of it. And I tell her 2 things:

S23EP03: Psychographics vs Demographics
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In this episode, I coach two clients on how to achieve their goals. Mary Grant is a successful fashion entrepreneur looking to transition into coaching. The other client, David Watson, is a successful consultant who wants to grow and make a bigger impact.

S23EP02: The Power of Simplicity
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Today I'm coaching Dave and Michelle. Both of them are coming to the live, in person Intensive in Santa Fe, and they're already signed up for the virtual intensive, too. They didn't know each other, and I didn't know Dave. Michelle I've worked with in the past. She's been at previous intensives.

S23EP01: I Can Get You Any Client - With Sarah and Linley
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This time around, I did something different with the podcast.

S22EP10: How to Make the Impossible Possible - Resist Average with Tommy Baker
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This is an episode from Tommy Baker's Resist Average Academy. Tommy and I explore holding space and creating perspective through deep conversations.

S22EP09: How to Become a Master Coach - Master Coaching with Ajit Nawalkha
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Today's episode features the Master Coaching with Ajit podcast. On this episode Ajit Nawalkha and I have a conversation about entrepreneurship, coaching skills, and building a successful coaching business. In order to thrive in the coaching industry, you must put in effort for a long period of time before feeling like it is working. Wishing for instant recognition without putting in work first is not how things are done, but the ones who persist are the ones who become masters.

S22EP08: Stop Practicing
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Anu is a consultant to high-level organizations and their leadership teams. She's an incredible woman who has literally been a leader since the age of 6. But right now she is holding back from telling these leaders what they REALLY need to hear.

S22EP07: Why your coaching fees are too low and how to raise them
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In this masterclass I demonstrate how to create high-fee clients one relationship at a time and share my simple framework to build a thriving coaching business. I share powerful distinctions and key frameworks to help you:

S22EP06: The Truth of Sales and Coaching - Selling with Love with Jason Marc Campbell
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In this episode, I was a guest on the Selling with Love Podcast, hosted by Jason Marc Campbell.

S22EP05: What are your metrics for success?
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When we get in our car, we pay attention to the dials in front of us. Is the check engine light on? How's the tire pressure? Do I need gas? Or we don't pay attention... I got a speeding ticket the other day because I didn't keep my eyes on the speedometer.

S22EP04: An Insight into Coaching - Master your Mind with Marisa Peer
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Here is an episode of Master Your Mind With Marisa Peer that I was interviewed on...

S22EP03: Be Remarkable
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A client of mine runs a multi-million-dollar business. She’s respected by everyone in her field, yet she once said to me, “I could do this with my eyes closed. I want something more.”

S22EP02: Provocative Questions for High Performers
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As a coach, one of the gifts you can give extraordinary high performers is to create the safety for them to really speak their truth.

S22EP01: What's the book you are scared to write?
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If your life was to be translated into a series of books, they would be filled with ups and downs, relationships, and experiences, good or bad. You, the main character, would be on a search for your passion and mission in life. However, the most important chapters might be the ones that were never written. What’s the book you are scared to write?

S21EP11: Branded with Rich Litvin
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I charge $10,000 for a 30 min session with a client; where I draw out their story so powerfully that it brings them to tears almost every time. They leave that session with a way to articulate what they do with such a depth of confidence. They can enroll clients using those words for the rest of their lives.

S21EP10: Power and Impact
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Today I'm coaching Dr Sylvia Rhode-Liebenau. She's a high-level coach and consultant to C-suite executives. She has almost 30 years of leadership experience behind her, in the world of international finance.

S21EP09: Courage in my blood
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Today I'm coaching Alina. She's the former head of trading at Rothschilds; But she came to England as a youngster with just a hundred dollars in her pocket.

S21EP08: How do you scale intimacy?
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Today I'm coaching Laurie; a former chief of staff to leaders in the corporate world for over 30 years. Laurie is now a coach and trusted advisor and she wants my help in scaling her business.

S21EP07: I'm done with the hustle and grind
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James is a new member of 4PC – my private mastermind for very high-level coaches and leaders.

S21EP06: More Powerful Than You Know…
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Rita is a coach to women who are solving some of the planet's greatest challenges – from exponential technology to climate change.

S21EP05: A 24 hour challenge!
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Chris was a world famous DJ in the 90s. He later became a successful stage hypnotist. Then he became an entrepreneur. He founded a technology company that generates enough passive revenue for him that he no longer needs to work if he doesn’t want to.

S21EP04: What’s Your Deepest Desire?
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Amyee is a high-performing coach who helps her clients tap into their deep desires, using not just their mind, but also their body, and their spirit.

S21EP03: Coaching from Spirit
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Patty is an entrepreneur in her blood.

S21EP02: Exponential success never stops!
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Kanchan has been a member of 4PC for 4 years. That’s a $100,000 investment. And Kanchan has upleveled exponentially since I first met her. And so have her clients.

S21EP01: Closer Than You Think…
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Nikki is a powerful coach, with clients at companies like Aston Martin, and a background as a coach to leaders at Apple. She left the corporate world, has quickly become a Prosperous Coach and she is wondering how to make the shift to Influential Coach?

S20EP10: The paradox of the high paying clients
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Welcome to 1 Insight with Rich Litvin, a podcast for extraordinary top performers and their coaches. In this episode, Rich delves into the paradox of high-paying clients. He begins by reflecting on his own journey from coaching clients who paid $10 a month to working with high-paying clients who invest significantly more.

S20EP09: Sexy vs. Cash Theory
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Welcome to "One Insight" with Rich Litvin. In this episode, Rich explores "Sex vs. Cash Theory," a concept that resonates with coaches and high-achievers. Discover the art of balancing passion with pragmatism in your coaching journey.

S20EP08: Creating IP in real time
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Do you ever get frustrated that your husband, wife, mum or bank manager don't understand this thing you do called coaching? In this episode, I coach Jill, who is an expert in understanding both high-level data and high-level leaders. In real time I help her create a tool—a piece of Intellectual Property (IP)—that means she'll never again have to answer the question, "What do you do?" with the answer, "I'm a coach..."

S20EP07: Fantasy realization theory
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Today, Rich dives into the transformative concept of Fantasy Realization Theory by NYU professor Gabriele Oettingen. Join him as he explores how fantasies, dreams, and obstacles shape our journey to success.

S20EP06: The power of coaching more than 1 person at a time
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You know what I love the most about coaching around insight? It's that I have no idea walking into a session, just what is going to occur.

S20EP05: The Power of Influence
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Ever wondered what the magic ingredient is that sets influential coaches apart? Well, it's none other than the art of influence. And today’s guest, Daniel Priestley, is the master of this craft. Daniel is the person who doesn't just talk the talk; he walks the walk, and you're going to see it shine through in this conversation.

S20EP04: "Quiet Leadership"
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Praveen coaches brilliant leaders in the tech world. But he feels like he is hiding. He feels like he's in a place of comfort as a coach. He feels that he's not really stepping up as a leader. I draw out a distinction that shifts everything for him, based on a 2,500 year old quote by Lao Tzu: "A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves..."

S20EP03: “You don't need clarity. You need space."
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A single insight can take a lifetime of searching, or as you'll hear, sometimes a life-changing insight can come in less than 5 minutes! My guest in this episode is Marli Watt. Marli is the Vice President of an International Pharmaceutical Company which manufactures products for very rare diseases. She's a very accomplished leader and heads up an international team of 60 people.

S20EP02: If-Then statements
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Escape the trap of instant gratification and constant distractions by taking charge of your decisions using the power of if-then statements. In this episode, we’ll be discussing how incorporating if-then statements can liberate you from unconscious patterns and enable you to make deliberate and conscious choices.

S20EP01: "I'm tired of being a best kept secret"
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Mandy has a PHD from Cambridge University. She has been involved in investment banking for over two decades. She coaches high caliber clients in the world of private equity and investment banking.

S19EP10: The gifts in your struggles...
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Ashley had a 20 year career in marketing. She worked with large organizations such as the NBA and Amazon. Great marketers are great story tellers. But our own story is so close to us that it's really hard to see.

S19EP09: Big goals and tiny steps
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Feeling overwhelmed by your big goals? The grand vision can feel daunting, making us doubt our ability to reach it. But here's the secret: big goals inspire, while tiny steps keep us motivated. Combining both is key to success. In this episode, we delve into the significance of big goals and tiny steps, and how they can transform your life.

S19EP08: You CAN'T do it
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Chris Frolic was a really famous DJ in the 1990's. Later he built a business that made millions of dollars. You’ll hear me draw out Chris' story. And you'll hear me give him 4 words that light him up and literally make him speechless.

S19EP07: Hell yes. Hell no. Maybe
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Coaching is about more than having a coaching business. For most of human history, it wasn’t called coaching, it was called leadership. My guest on this episode, Shelley Paxton, has spent her entire career as a leader.

S19EP06: Overcome your main fear
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Starting a business can be a daunting task, and it's natural to feel scared. But did you know that there are three main fears that people face when building a business? In this episode, we'll be discussing the fear of starting, fear of failing, and fear of success.

S19EP05: A thousand dollar cheeseburger
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Coaching is about more than having a coaching business. For most of human history, it wasn’t called coaching, it was called leadership. My guest on this episode, Shelley Paxton, has spent her entire career as a leader.

S19EP04: On the other side of burn out
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Successful leaders, successful entrepreneurs, and successful coaches are often running on empty and they can’t see it. Rich is able to help his guest today, Ngan, realize that she is burnt out and discover what she really needs. Ngan has been a successful business owner for many years and she’s transitioning into being a coach but doesn’t seem to know that she is burnt out. In this short conversation, Ngan has an insight that allows her to face the guilt and fear of slowing down.

S19EP03: A hidden secret to success is committing to the long haul
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Are you tired of looking for shortcuts to success? Do you want to know the secret to achieving your goals? In this episode, I share my insights on the importance of commitment to the long haul in achieving success. I believe that success is not just about tips, tricks, and hacks, but rather a commitment to the long-term journey.

S19EP02: Leverage
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One of the most common things I see in top performers is a desire to do more, to create more and to have more impact.

S19EP01: Create your own IP
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I want to emphasize the importance of coaches creating their own intellectual property and finding their unique audience or "weirdos." As a coach, it's crucial to not simply regurgitate ideas from other thought leaders but instead create our own original content.

S18EP08: Track and your world will change
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Are you struggling to track your progress and find what works for you? In this episode, I share my insights on the importance of tracking progress and finding personalized methods for doing so.

S18EP07: Lovemarks
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Are you feeling lonely at the top? Do you ever feel like an imposter, despite your success? In this episode, I share my experience working with successful individuals and the importance of value-based fees.

S18EP06: Your fees and self-worth
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Are you someone who struggles with the idea of charging high fees for your services? Do you feel like your fees are tied to your self-worth? Remember, every human is innately priceless and that any fee has nothing to do with our innate self-worth.

S18EP05: 5 unique marketing methods that preeminent coaches use constantly
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Are you feeling like an imposter in your success? Do you feel like you need support even though you're more successful, intelligent, and wealthier than your coach? In this episode, share my insights on how preeminent coaches use five unique marketing methods constantly.

S18EP04: How to thrive during a recession
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In this episode, I had the pleasure of sharing my insights on how to thrive in challenging economic times. The key to thriving during tough times is to focus on creating value for your clients and increasing prices instead of lowering them.

S18EP03: Value based coaching
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In this episode, we dive into the world of coaching and the importance of value-based coaching fees.

S18EP02: Living a created life and business
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In this episode, I talk about how coaching can help you create the life you want. I share a personal story about how my coach encouraged me to take a month off in the summer, which led to me taking even more time off in the future. Coaching is about leadership and helping people to lead themselves. That's why I structure my coaching sessions to give my clients more freedom and independence. I offer virtually unlimited coaching, meaning that clients can ask for more support if they need it.

S18EP01: Avoid perfectionism
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Avoid perfectionism by getting comfortable with uncertainty. You’ve got to realize that nothing is certain and that the way to deal with uncertainty isn’t certainty - it’s creativity. 

S17EP10: How to create value for your clients
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If you want to create more high fees then you need to create more value for your clients. How are you creating more value for your clients and potential clients?

S17EP09: HIGH PRESSURE. HIGH STAKES. At Your Best.
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In today's session. I'm coaching Lieutenant Shannon Sedlacek.

S17EP08: How to take a scientific approach to becoming world-class
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I’m a scientist by training. I have a joint degree in Biology and Economics. And that background in biology meant that I spent hours and hours of the early part of my life studying, researching and experimenting in a laboratory.

S17EP07: Rebel Yell
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David is a consultant to the leaders of 1-billion-dollar corporations. He's worked in the corporate world for over 25 years and over a decade at Walt Disney.

S17EP06: Where do I find interesting people?
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Building a coaching business or a community is like pushing a car. At first, the inertia makes it a really slow process, but eventually, the momentum will kick in. 

S17EP05: How to Sell to Corporate: You need to tell (and sell) a great story
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Kanchan has been a leader, a consultant, and a coach to high-level leaders in the corporate world for over 3 decades. In today's session, I help draw out a powerful way to articulate the impact of what she does.

S17EP04: The Four Stages of Transformation
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Transmission is when you become a guide and start to help others to become heroes. Today I have a conversation with Hayden around how he steps into the highest level of transformation - the mastery level.

S17EP03: Neuro Diversity
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In today's episode. I do something different. I'm interviewing Elaine Taylor-Klaus; who is a thought leader in the world of parenting, complex kids, and neurodiversity

S17EP02: Branded with Rich Litvin - The Aaron Caulfield Podcast
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In this episode, I join Aaron Caulfield as a guest on his podcast.

S17EP01: Power of Transition
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Sarah Milne Row is an extraordinary coach and consultant. We've known each other for over 20 years.

S16EP32: The Truth of Sales and Coaching - Selling with Love with Jason Marc Campbell
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In this episode, I was a guest on the Selling with Love Podcast, hosted by Jason Marc Campbell.

S16EP31: Maximizing Simplicity - Energy Audit
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I begin today's coaching conversation with a story. Stories are a really fun way to create the space for insight for your client. And then I introduce Martin to my favorite coaching tool. In fact, if I was only allowed to use a single tool with my clients, for the rest of my life, this would be it... Here's a link to download the tool for yourself: https://richlitvin.com/wp-content/uploads/2020/10/Energy-Audit-Tool-bw-Oct-2020.pdf

S16EP30: Excellent Decisions Podcast Wisdom Series with Robert MacPhee
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In this episode, I'm a guest on Robert MacPhee's Excellent Decisions Podcast, Wisdom Series. I turn the tables on Robert and coach HIM about his biggest challenge at this historic time.

S16EP29: "I've got your back"
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Shermain's secret as a leader and manager is that since his childhood he's been known for keeping people safe.

S16EP28: Rich Litvin: Not Lonely, Just Alone - Psychology of Entrepreneurship with Ronsley Vaz
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High-achievers, entrepreneurs and creatives are often driven by a sole purpose to make a difference.

S16EP27: The Mama Bear Effect (Replay)
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Chris and Michelle are two powerful women.

S16EP26: My First Call With Rich Litvin - The Cliff Ravenscraft Show - Mindset Answer Man
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In this episode, I'm a guest on The Cliff Ravenscraft Show - Mindset Answer Man. During the episode, Cliff shares the UN-EDITED audio recording of our first call together after he applied for a coaching opportunity with me.

S16EP25: You DON'T need clarity... (Replay)
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I grew up in London, where some nights it was so foggy I could only see a few yards ahead in front of my face. Despite the darkness and the fog, I could still regularly drive the 10 miles to my home.

S16E24: The Real Job of a Transformational Coach - Coaches Rising with Joel Monk
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This is an episode of Coaches Rising where Joel Monk interviews me about the road to coaching mastery. In this conversation I share what the real job of a coach is, what this requires of you, and how to navigate some of the most common bumps on the road to coaching mastery.

S16EP23: Your clients are NOT paying you for your time... (Replay)
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I have a handful of Thinking Partner clients. They invest $47K for around 5 months. I have 1-2 Concierge Trusted Advisor clients a year who invest $185K to have access to me when they need it. You may be surprised at how little they need that access. And My Thinking Partner clients are often complete way before our 30 minute calls are complete.

S16EP22: The Price of Being a High Performer with Rich Litvin - The 21st Century Creative with Mark McGuinness
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This is a special guest episode where I'm interviewed by Mark McGuinness on his podcast. In this interview we talk about what separates the highest performers from the rest, and how to avoid the pitfalls of success.

S16EP21: Boundaries (Replay)
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Christopher Maher is a former Navy SEAL, a former Olympic athlete and a member of 4PC. We have actually coached one another for over 8 years. And I use his techniques almost every day, to remove stress from my system—physical, mental, emotional and spiritual.

S16EP20: Leading, Coaching, and Parenting with Rich Litvin - Might Help, Can't Hurt! Conversations with Leaders, Doers, and Friends with Michael Neill
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This is a guest episode where I speak with Michael Neill about leadership and the future of coaching. We also talk about parenting, and also the best way to prepare yourself and your children for the future...

S16EP19: Provocative Questions Series: "What are you tolerating?" (Replay)
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Most coaches think their job is to answer the questions that their clients come to them with.

S16EP18: How to Avoid the Hidden Traps that Successful People Fall Into - What's the Big Idea with Andrew Horn
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Today I'm sharing a guest episode from the What's The Big Idea podcast with Andrew Horn. Whether you are already "successful" or on the way there, this episodes is MUST listen. Full of insight on what you can do to avoid the pitfalls and "traps" of success.

S16EP17: The Audacity Spectrum (Replay)
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Alina is a very courageous woman, with a 20 year career in high level finance behind her. She was a Managing Director at Rothschild & Co, responsible for €3 billion of assets under management. She's a also a mother, raising a high-functioning autistic son.

S16EP16: How to Make the Impossible Possible - Resist Average with Tommy Baker
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This is an episode from Tommy Baker's Resist Average Academy. Tommy and I explore holding space and creating perspective through deep conversations.

S16EP15: The Prosperous Coach 2.0 (Replay)
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I wrote The Prosperous Coach, with my friend Steve Chandler, almost 10 years ago—and it has stood the test of time. It has been in the top 20 books about coaching on Amazon ever since it was published. It’s sold over 75,000 copies and it continues to sell 1,000 copies a month.

S16EP14: The Power of Vulnerability with Rich Litvin - The Mindvalley Podcast with Vishen Lakhiani
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On this episode, I take the stage at Mindvalley's Afest, to share a powerful yet simple exercise on vulnerability.

S16EP13: The formula for Exponential Success (Replay)
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Today, I am going to teach you a formula to turn huge dreams into reality:

S16EP12: "The Accidental Entrepreneur" with Rich Litvin - Capability Amplifier with Mike Koenigs and Dan Sullivan
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Today we are featuring an episode from my conversation with Mike Koenigs on the Capability Amplifier podcast.

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