18% gray by Christian Smith

Last Updated: June 15, 2026
a podcast for quarantined BYU adlabbers.
Natalie Kim from "We Are Next" with Jameson Thornock
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Natalie Kim talks to Jameson Thornock and Christian Smith about penetrating the advertising industry and resources for students and junior-level advertisers. visit https://we-are-next.com/ for resources

Jeff Sheets
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Jeff reminisces on the founding of the Adlab with Doug Mckinley and gives some killer advice.

Pat Doyle
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Get to know Pat and what makes him Pat.

Jason Freeman - Management Professor
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Jason Freeman tells his story going through the Adlab, working in New York, going back to school, and starting his journey as a teacher.

Copywriting: Enoch Lui
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Enoch talks about what it's like to be a copywriter in the lab, and his inspiration behind his passion projects; Tala (a mural in Provo) and The Prison Epistles (letters from inmates). Enoch is currently working at McCann New York with Mikey Bready as his partner.

Production: Connor Dean
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Connor talks about a path seldom taken in the Adlab: Production. He talks about how to get into production and why he left the film program to pursue it.

Art Direction: Mikey Bready
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Mikey talks about how to find inspiration, making stuff with your hands, and finding your own taste.

Management - Collin Russell
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Collin talks about being creative from a management role, always having a passion, and addresses the elephant in the adlab.

Art Direction - Cam Tribe
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The overalls. The Lionheart documentary. The word “frick”. However you may know him, Cam Tribe is a force to be reckoned with in the Adlab.

Strategy: Kofi Aidoo
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Kofi Aidoo talks about Strategy, Blindspot, and advice for newbies.

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