#addazero business challenge by Jay Allen
Is your leadership style secretly sabotaging your business? In this episode of The Accidental Business Owner Podcast, Jay Allen—award-winning entrepreneur and founder of My TrueNORTH—reveals why the old-school “command and control” approach is costing you talent, profits, and peace of mind.
In this powerful new episode of the Accidental Business Owner Podcast, host Jay Allen brings on Dougal Paver — a long-standing industry expert who knows the high stakes of major development, stakeholder engagement and transformation projects. Dougal serves as Managing Director of Merrion Strategy, a strategic communications and stakeholder engagement consultancy specializing in the built environment and major regeneration schemes.
In this powerful episode of The Accidental Business Owner Podcast, host Jay Allen takes you far beyond basic business advice and into the strategic mindset required to create your own space in the market. In “Blue Ocean Battle Plan,” Jay explains how most businesses waste time fighting over the same customers, in the same way, with the same tired tactics — and why that guarantees you’ll always be stuck reacting instead of leading.
Welcome to Episode 102 of The Accidental Business Owner Podcast, hosted by Jay Allen from My TrueNORTH. This week, Jay is joined by Amanda Daniels-Allen, founder of Koogar, for a deep dive into Money Archetypes—the subconscious patterns that influence how you earn, spend, invest, and value money in your business.
The Accidental Business Owner Podcast
In this episode of The Accidental Business Owner Podcast by My True North, host Jay Allen speaks with legendary entrepreneur Simon Woodroffe OBE, the visionary behind YO! Sushi.
🎙️ The Accidental Business Owner Podcast | Episode Release: 22nd October @ 12PM
Welcome to the final episode of season two of the #Add A Zero Podcast! In this deeply personal and insightful episode, host Jay Allen reflects on a decade of supporting nearly 1,000 businesses through his company, My True North. Jay shares why, after years of striving to serve as many business owners as possible, he’s making a bold shift—now saying “no” to 95% of potential clients.He takes us back to the genesis of My True North, the evolution of its ethical mission, and the lessons learned from both triumphs and challenges along the way. Jay reveals the crucial data-driven insights behind this strategic pivot and explains why true transformation requires more than just a willingness to grow—it demands readiness to embrace real, sometimes uncomfortable change.If you’re a business owner wondering what it truly takes to move from feeling trapped in your business to becoming a strategic CEO, or if you’re curious about why working with fewer, more committed clients can create bigger impact, this episode is for you. Join us as we close one chapter and set the stage for new, transformational stories in the next season.Please visit my website to get more information: http://www.mytruenorth.biz/ ✨ Check out the ADDAZERO Free Scaleup audit report here: http://www.addazero.co.uk/free-scale-audit🔔𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐦𝐲 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐮𝐩𝐝𝐚𝐭𝐞𝐬.https://www.youtube.com/@MyTrueNORTHUK/?sub_confirmation=1 ⭐⭐⭐Audio Podcast is currently on your favourite platforms:Spotify:https://open.spotify.com/show/6DUyVgA3TjsQmyjgP4CInG?si=1ac052c8ef7a42df ApplePodcast:https://podcasts.apple.com/us/podcast/addazero-business-challenge/id1808888157Podbean:https://www.podbean.com/podcast-detail/a8c28-1c5065/%23ADDAZERO-Business-Challenge-Podcast🔗 Stay Connected With Me.Facebook: https://www.facebook.com/MyTrueNORTHUK/ Instagram: https://www.instagram.com/mytruenorthuk/ Linkedin: https://www.linkedin.com/in/jayallen-mytruenorth/ Website: http://www.mytruenorth.biz/ 📩 For business inquiries: Enquiries@MyTrueNORTH.Biz =============================🎬Suggested videos for you:▶️ https://www.youtube.com/watch?v=dpGufGO3aw4 ▶️ https://www.youtube.com/watch?v=vbrPyLEOTy0 ▶️ https://www.youtube.com/watch?v=-yVhb7NGsJk ▶️ https://www.youtube.com/watch?v=yvt61uStay0 ▶️ https://www.youtube.com/watch?v=SpLU-U4IFYY ▶️ https://www.youtube.com/watch?v=MZ08DepmzNg ▶️ https://www.youtube.com/watch?v=CqSsx4d5v_Y ▶️ https://www.youtube.com/watch?v=j5QImmOB0n4 ▶️ https://www.youtube.com/watch?v=D8A1g2NSwrk ▶️ https://www.youtube.com/watch?v=nCq-NVn-ZZU =================================✅ About My TrueNORTH - The Ethical Coaching Company.Welcome to My TrueNORTH – The Ethical Coaching Company! I’m Jay Allen, a 2x Global Entrepreneur Award winner and former British Army medic turned business scale mentor. After leading change at the board level and scaling & exiting multiple businesses, I now help business owners grow sustainably and ethically. Through My TrueNORTH, I coach purpose-driven entrepreneurs to scale with integrity and clarity. I also founded the #ADDAZERO Business Challenge with a bold goal: to help 1,000,000 business owners add a zero to their income. Join me for real, ethical growth strategies that make a lasting impact.For Business inquiries, please use the contact information below:📩 Email: Enquiries@MyTrueNORTH.Biz🔔 Ready to scale ethically and sustainably? Subscribe for ethical business mentoring, expert business coaching, growth strategies, and the tools to grow your business!https://www.youtube.com/@MyTrueNORTHUK/?sub_confirmation=1
Are you an accidental business owner who feels trapped in your own company—pulled into daily operations with no way out? In this episode of the #Add A Zero Podcast, host Jay Allen dives deep into the transformative steps you need to break free from being the bottleneck in your business and finally become the strategic CEO your company needs.Jay introduces our brand-new 12-Week Transformation Program, tailored to help business owners transition from operator to empowered leader. Learn how to reclaim your freedom, delegate effectively, and build a team that runs the business—whether you’re present or not.In this episode, you’ll discover:The three-phase “Business Freedom Technique” that liberates overwhelmed ownersHow to assess the current reliance on you and take action to shift itStrategies for delegating big projects without fear of losing controlWhy organizational charts for the future are a game-changer for growth and team loyaltyThe CEO mindset shift: From micromanaging to coaching and mentoring your peopleThe power of masterminds and collaborative leadership to future-proof your companyCritical mistakes that reduce business value and how to avoid themJay shares real client stories and actionable tips on succession planning, creating true career paths for your team, and building a legacy rather than just leaving one. Whether you’re planning to scale or ultimately exit your business, these insights are essential for sustainable growth.Download your FREE Freedom Assessment (link in Show Notes) to discover just how “trapped” you are—and start your journey to true business freedom today!🚀 Want to learn more? Ready to add a zero? Contact us using the link below for a no-pressure chat.#BusinessGrowth #ScaleYourBusiness #Leadership #SmallBusiness #BusinessFreedom #Entrepreneurship #CEO #AddAZeroPodcast #MyTrueNorth #BusinessAdviceListen & Subscribe:Never miss an episode! Hit the subscribe button and share this with your business network.About #Add A Zero Podcast:Presented by Jay Allen, in partnership with My True North—the UK’s leading ethical coaching company. We help ethical business owners achieve significant, sustainable growth and a legacy that lasts.Please visit my website to get more information: http://www.mytruenorth.biz/ ✨ Check out the ADDAZERO Free Scaleup audit report here: http://www.addazero.co.uk/free-scale-audit🔔𝐃𝐨𝐧'𝐭 𝐟𝐨𝐫𝐠𝐞𝐭 𝐭𝐨 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐦𝐲 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐟𝐨𝐫 𝐦𝐨𝐫𝐞 𝐮𝐩𝐝𝐚𝐭𝐞𝐬.https://www.youtube.com/@MyTrueNORTHUK/?sub_confirmation=1 🔗 Stay Connected With Me.Facebook: https://www.facebook.com/MyTrueNORTHUK/ Instagram: https://www.instagram.com/mytruenorthuk/ Linkedin: https://www.linkedin.com/in/jayallen-mytruenorth/ Website: http://www.mytruenorth.biz/ 📩 For business inquiries: Enquiries@MyTrueNORTH.Biz ✅ About My TrueNORTH - The Ethical Coaching Company.Welcome to My TrueNORTH – The Ethical Coaching Company! I’m Jay Allen, a 2x Global Entrepreneur Award winner and former British Army medic turned business scale mentor. After leading change at the board level and scaling & exiting multiple businesses, I now help business owners grow sustainably and ethically. Through My TrueNORTH, I coach purpose-driven entrepreneurs to scale with integrity and clarity. I also founded the #ADDAZERO Business Challenge with a bold goal: to help 1,000,000 business owners add a zero to their income. Join me for real, ethical growth strategies that make a lasting impact.For Business inquiries, please use the contact information below:📩 Email: Enquiries@MyTrueNORTH.Biz🔔 Ready to scale ethically and sustainably? Subscribe for ethical business mentoring, expert business coaching, growth strategies, and the tools to grow your business!https://www.youtube.com/@MyTrueNORTHUK/?sub_confirmation=1
As business owners, one of the most consistent pieces of advice we hear is to “delegate.” We’re told, directly or indirectly, that, to grow beyond being a one-person show, we need to let go of tasks—especially the low-value ones—and hand them off so we can focus on higher-level work. Yet, in this episode of the #Add A Zero Podcast, Jay Allen shares hard-won truths and detailed case studies that reveal why delegation, as commonly practiced, often fails, and what must change to truly scale a business.
Welcome to the #Add A Zero Podcast Episode 95, where hosts Jay Allen and MC dive deep into the often-hidden reality behind business success. If you’re a business owner, entrepreneur, or leader seeking sustainable growth without sacrificing your personal life, this episode is a must-listen!
Keywords: business reinvention, business rebuilding, small business growth, entrepreneurial mindset, scale and exit mentorship, business coaching, ethical business, business reset, niche business coaching, Add a Zero methodology, My True North
Welcome to Episode 92 of the #Add A Zero Podcast, presented by Jay Allen and brought to you in association with My TrueNORTH, the UK’s leading ethical coaching company. In this thought-provoking episode, Jay dives deep into a subject critical to every business—ethics. Do ethics truly matter in business, or are they just buzzwords thrown around in mission statements and sales pitches? Join us as we challenge assumptions and explore a powerful real-world example that shows exactly why ethics can mean the difference between life and death—not just for public image, but literally.
Welcome to Episode 91 of the #Add A Zero Podcast, the go-to show for ambitious business owners committed to driving significant and sustainable growth for both themselves and their companies. Hosted by Jay Allen, founder of My True North and a renowned ethical business coach, this episode dives deep into one of the most overlooked keys to real progress: embracing failure as a crucial step toward success.
Episode 90: How We Found £225,000 in Hidden Revenue – Real Business Audit Breakdown | #Add A Zero Podcast
Welcome to Episode 89 of the #Add A Zero Podcast!
Are you a business owner committed to the sustainable and significant growth of your company? In this episode, Jay Allen (he/him), founder of My True North and ethical business growth expert, dives deep into the top five future trends every SME business leader needs to prepare for to succeed in the next decade.
Are you building a business for today—or for the future?
Are you building a business for today—or for the future? In Episode 87 of the #Add A Zero Podcast, host Jay Allen of My True North challenges conscientious business owners to confront one of the most overlooked, yet critical aspects of business leadership: planning your exit.Jay shares real-life stories, including his own hard lessons from running a company that faced upheaval when a major client collapsed, and the personal cost of being “tied” to a business with no succession plan. Discover why even successful, thriving businesses face the risk of sudden collapse or unethical closure if continuity and legacy aren't part of your growth strategy.Through insightful examples—from sudden health scares to undervalued business sales and fractured partnerships—this episode unpacks the importance of:Building a business that thrives without your daily involvementCreating continuity and legacy plans to protect your team and investmentEstablishing clear, legally binding partnership agreements before you need themEnsuring your business, brand, and staff are future-proofed against the unexpectedWhether you intend to sell, scale, or simply secure your enterprise for the long haul, Jay’s advice will provoke important questions and offer actionable steps to future-proof your company. Here are 3 key takeaways every conscientious business owner should consider:Don’t Wait for a Crisis: Even thriving businesses are vulnerable if the owner is at the center. An unexpected health issue or life event can derail years of hard work if there’s no succession plan in place.Your Business Needs Independence: The more your business relies on you personally, the less valuable (and less stable) it becomes. Building systems and a strong team enable your company to grow and succeed—with or without your daily involvement.Plan for Legacy, Not Just Income: Closing the doors on a profitable business when you retire isn’t just shortsighted—Jay argues it’s unethical if it puts loyal employees out of work. Planning for exit ensures your business, and the livelihoods it supports, continue to thrive.Ask yourself honestly: If you had to step back tomorrow, would your business (and your people) flourish or flounder? Now is the time to put solid continuity and exit plans in place—for your peace of mind, your team, and your legacy.Want to learn more about exit planning, succession, and ethical business growth? Don’t miss this powerful conversation designed to help you create a company that leaves a lasting legacy, not just a bottom line.Tune in now and take the next steps toward a more resilient, impactful business!#Tags:#BusinessPodcast #Entrepreneurship #ExitPlanning #BusinessGrowth #SuccessionPlanning #Leadership #EthicalBusiness #ScaleYourBusiness #LegacyBuilding #FutureProofYourBusiness #Partnerships #SmallBusiness #BusinessOwner #SustainableGrowth #BusinessAdvice #AddAZero #MyTrueNorth #BusinessStrategy #UKBusiness #JobCreation #BusinessContinuityListen and discover why every business owner needs an exit strategy—before you think you need it!
Are you building a business for today—or for the future? In Episode 87 of the #Add A Zero Podcast, host Jay Allen of My True North challenges conscientious business owners to confront one of the most overlooked, yet critical aspects of business leadership: planning your exit.Jay shares real-life stories, including his own hard lessons from running a company that faced upheaval when a major client collapsed, and the personal cost of being “tied” to a business with no succession plan. Discover why even successful, thriving businesses face the risk of sudden collapse or unethical closure if continuity and legacy aren't part of your growth strategy.Through insightful examples—from sudden health scares to undervalued business sales and fractured partnerships—this episode unpacks the importance of:Building a business that thrives without your daily involvementCreating continuity and legacy plans to protect your team and investmentEstablishing clear, legally binding partnership agreements before you need themEnsuring your business, brand, and staff are future-proofed against the unexpectedWhether you intend to sell, scale, or simply secure your enterprise for the long haul, Jay’s advice will provoke important questions and offer actionable steps to future-proof your company. Here are 3 key takeaways every conscientious business owner should consider:Don’t Wait for a Crisis: Even thriving businesses are vulnerable if the owner is at the center. An unexpected health issue or life event can derail years of hard work if there’s no succession plan in place.Your Business Needs Independence: The more your business relies on you personally, the less valuable (and less stable) it becomes. Building systems and a strong team enable your company to grow and succeed—with or without your daily involvement.Plan for Legacy, Not Just Income: Closing the doors on a profitable business when you retire isn’t just shortsighted—Jay argues it’s unethical if it puts loyal employees out of work. Planning for exit ensures your business, and the livelihoods it supports, continue to thrive.Ask yourself honestly: If you had to step back tomorrow, would your business (and your people) flourish or flounder? Now is the time to put solid continuity and exit plans in place—for your peace of mind, your team, and your legacy.Want to learn more about exit planning, succession, and ethical business growth? Don’t miss this powerful conversation designed to help you create a company that leaves a lasting legacy, not just a bottom line.Tune in now and take the next steps toward a more resilient, impactful business!#Tags:#BusinessPodcast #Entrepreneurship #ExitPlanning #BusinessGrowth #SuccessionPlanning #Leadership #EthicalBusiness #ScaleYourBusiness #LegacyBuilding #FutureProofYourBusiness #Partnerships #SmallBusiness #BusinessOwner #SustainableGrowth #BusinessAdvice #AddAZero #MyTrueNorth #BusinessStrategy #UKBusiness #JobCreation #BusinessContinuityListen and discover why every business owner needs an exit strategy—before you think you need it!
Ready to break through the ceiling and scale your business from seven figures to eight? In this powerful episode of the #Add A Zero Podcast, host Jay Allen—founder of My True North, the UK’s leading ethical business consultancy—dives deep into the real challenges and opportunities of innovation for multimillion-pound business owners.
Ready to break through the ceiling and scale your business from seven figures to eight? In this powerful episode of the #Add A Zero Podcast, host Jay Allen—founder of My True North, the UK’s leading ethical business consultancy—dives deep into the real challenges and opportunities of innovation for multimillion-pound business owners.Jay reveals the two classic traps that high-revenue businesses face when striving for that next level: clinging to “the way we’ve always done it” and getting lost in a never-ending cycle of innovation without genuine traction. With stories, actionable insights, and wisdom from blue ocean strategy and change management, Jay unpacks how to keep your business relevant, avoid costly mistakes, and truly own your market niche.You’ll learn:Why your current success could be holding you back from bigger opportunitiesHow businesses thrived or failed during the 2020 lockdown by innovating (or not!)The crucial importance of staying relevant to your ideal target clientJay’s four-step Blue Ocean Strategy to escape price wars and become a “Category of One”When and how to diversify, what to stop doing, and how to serve your best-fit customers even betterWhether you’re aiming to scale your business sustainably, retain loyal customers, or position your brand as a market leader, this episode is packed with practical advice and provocative thinking to drive you forward.Don’t miss out—listen now, subscribe for more no-nonsense business growth strategies, and start innovating your way to the next level!Keywords: business growth, innovation, 7 figure business, 8 figure business, relevance, market positioning, blue ocean strategy, business podcast, business advice, scaling business, My True North, Jay Allen, #ADDAZERO, ethical business, sustainable growth, UK business, entrepreneurial podcastHit subscribe to empower your journey toward ethical, profitable, and impactful business growth!#BusinessGrowth#ScaleYourBusiness#EightFigureJourney#BlueOceanStrategy#DisruptiveThinking#BusinessInnovation#SustainableGrowth#StayRelevant#BusinessEvolution#ChangeManagement#EntrepreneurMindset#EthicalBusiness#CategoryOfOne#BusinessStrategy#LeadershipMatters#SmarterScaling#CustomerCentric#BusinessPodcast
Ready to break through the ceiling and scale your business from seven figures to eight? In this powerful episode of the #Add A Zero Podcast, host Jay Allen—founder of My True North, the UK’s leading ethical business consultancy—dives deep into the real challenges and opportunities of innovation for multimillion-pound business owners.Jay reveals the two classic traps that high-revenue businesses face when striving for that next level: clinging to “the way we’ve always done it” and getting lost in a never-ending cycle of innovation without genuine traction. With stories, actionable insights, and wisdom from blue ocean strategy and change management, Jay unpacks how to keep your business relevant, avoid costly mistakes, and truly own your market niche.You’ll learn:Why your current success could be holding you back from bigger opportunitiesHow businesses thrived or failed during the 2020 lockdown by innovating (or not!)The crucial importance of staying relevant to your ideal target clientJay’s four-step Blue Ocean Strategy to escape price wars and become a “Category of One”When and how to diversify, what to stop doing, and how to serve your best-fit customers even betterWhether you’re aiming to scale your business sustainably, retain loyal customers, or position your brand as a market leader, this episode is packed with practical advice and provocative thinking to drive you forward.Don’t miss out—listen now, subscribe for more no-nonsense business growth strategies, and start innovating your way to the next level!Keywords: business growth, innovation, 7 figure business, 8 figure business, relevance, market positioning, blue ocean strategy, business podcast, business advice, scaling business, My True North, Jay Allen, #ADDAZERO, ethical business, sustainable growth, UK business, entrepreneurial podcastHit subscribe to empower your journey toward ethical, profitable, and impactful business growth!#BusinessGrowth#ScaleYourBusiness#EightFigureJourney#BlueOceanStrategy#DisruptiveThinking#BusinessInnovation#SustainableGrowth#StayRelevant#BusinessEvolution#ChangeManagement#EntrepreneurMindset#EthicalBusiness#CategoryOfOne#BusinessStrategy#LeadershipMatters#SmarterScaling#CustomerCentric#BusinessPodcast
Welcome to the #Add A Zero Podcast, hosted by Jay Allen of My True North—the UK’s leading ethical business consultancy. In Episode 85, Jay dives deep into what it truly takes to lead a 7-figure or multi-7-figure business, as part of the Capacity Compass series. This insightful episode uncovers the three biggest challenges faced by successful business owners, with a powerful focus on leadership.
Welcome to the #Add A Zero Podcast, hosted by Jay Allen of My True North—the UK’s leading ethical business consultancy. In Episode 85, Jay dives deep into what it truly takes to lead a 7-figure or multi-7-figure business, as part of the Capacity Compass series. This insightful episode uncovers the three biggest challenges faced by successful business owners, with a powerful focus on leadership.Jay draws from his 12 years in the British Armed Forces, sharing transformative lessons from military leadership and real-world business growth. He walks listeners through the “Five Levels of Leadership”: Positioning, Permission, Production, People Development, and Pinnacle, explaining how to progress from managing tasks to inspiring teams and creating real, sustainable business impact.Whether you’re leading your first employee, a fast-growing team, or an established multi-million pound business, this episode offers actionable strategies to evolve your leadership style. You’ll learn:How to move beyond positional authority and build meaningful relationships within your organization.Why results-based leadership is vital as you scale, and how to create high-performing teams.The secrets to developing people, not just processes—empowering others and planning for succession.What it means to embody “servant leadership,” stepping back to help your business thrive at every level.Jay’s personal stories—serving alongside decorated leaders in high-pressure environments—add credibility and inspiration for business owners looking to recruit, retain, and reward world-class teams.If you’re ready to scale with integrity and leave a lasting legacy, don’t miss this high-impact episode. Listen now, subscribe, and discover how to unlock your leadership potential for seven-figure growth!#Leadership #BusinessGrowth #SevenFigureBusiness #ScalingUp #LeadershipDevelopment #TeamBuilding #BusinessSuccess #ServantLeadership #BusinessOwners #EthicalLeadership #MyTrueNorth #CapacityCompass #AddAZERO #BusinessPodcast #LegacyLeadership #LeadershipJourney #EntrepreneurMindset #SustainableGrowthDon’t miss actionable tips, inspiring stories, and a roadmap to take your leadership—and your company—to the next level. Click “Follow” on Spotify and stay ahead with the #Add A Zero Podcast.
Welcome to the #Add A Zero Podcast, hosted by Jay Allen of My True North—the UK’s leading ethical business consultancy. In Episode 85, Jay dives deep into what it truly takes to lead a 7-figure or multi-7-figure business, as part of the Capacity Compass series. This insightful episode uncovers the three biggest challenges faced by successful business owners, with a powerful focus on leadership.Jay draws from his 12 years in the British Armed Forces, sharing transformative lessons from military leadership and real-world business growth. He walks listeners through the “Five Levels of Leadership”: Positioning, Permission, Production, People Development, and Pinnacle, explaining how to progress from managing tasks to inspiring teams and creating real, sustainable business impact.Whether you’re leading your first employee, a fast-growing team, or an established multi-million pound business, this episode offers actionable strategies to evolve your leadership style. You’ll learn:How to move beyond positional authority and build meaningful relationships within your organization.Why results-based leadership is vital as you scale, and how to create high-performing teams.The secrets to developing people, not just processes—empowering others and planning for succession.What it means to embody “servant leadership,” stepping back to help your business thrive at every level.Jay’s personal stories—serving alongside decorated leaders in high-pressure environments—add credibility and inspiration for business owners looking to recruit, retain, and reward world-class teams.If you’re ready to scale with integrity and leave a lasting legacy, don’t miss this high-impact episode. Listen now, subscribe, and discover how to unlock your leadership potential for seven-figure growth!#Leadership #BusinessGrowth #SevenFigureBusiness #ScalingUp #LeadershipDevelopment #TeamBuilding #BusinessSuccess #ServantLeadership #BusinessOwners #EthicalLeadership #MyTrueNorth #CapacityCompass #AddAZERO #BusinessPodcast #LegacyLeadership #LeadershipJourney #EntrepreneurMindset #SustainableGrowthDon’t miss actionable tips, inspiring stories, and a roadmap to take your leadership—and your company—to the next level. Click “Follow” on Spotify and stay ahead with the #Add A Zero Podcast.
Are you a business owner striving to build a remarkable team that pushes your business to new heights?
Are you a business owner striving to build a remarkable team that pushes your business to new heights?
Are you a business owner striving to build a remarkable team that pushes your business to new heights? Welcome to Episode 84 of the #Add A Zero Podcast by My TrueNORTH – the UK’s premier ethical business consultancy. In this game-changing episode, hosts Jay Allen and the MC dive deep into one of the most pressing issues faced by modern entrepreneurs: how to recruit, retain, and reward your team of “superheroes” to ensure sustainable business success.Why Listen to Episode 84?In a job market overflowing with opportunities — and just as many challenges — finding and keeping the right people is the magic ingredient for scaling any business. The practical strategies, hard-earned insights, and ethical principles discussed in this episode are designed for business leaders who want to:Elevate their recruitment game beyond traditional methodsRetain talented team members who don’t just see your business as a stepping stoneReward and inspire staff for long-term loyalty and exponential impactWhether you are preparing to hire your first employee, building a brand-new department, or expanding rapidly towards seven figures, the timeless advice in this episode is for you.🔥 Key Topics Covered in This Episode:Jay Allen lays out the eighth element of the #AddAZERO methodology: “Recruit, Retain, Reward Superheroes.” He highlights a critical mistake that business owners make — only advertising for roles when there’s an immediate vacancy. Jay advocates for a proactive, continuous approach to recruitment. By consistently putting out feelers into the market, you prime your business to capitalize on superstar talent as soon as it becomes available.Spotify Search Keywords: business hiring tips, recruit the right employees, recruitment strategy, proactive hiring, business team growthJay challenges conventional thinking by reframing hiring as an investment, not a financial risk. He shares how, especially for sales and revenue-generating roles, every new hire should be covering at least 2x their salary by the end of their probation. This breakthrough mindset helps business owners stop thinking of wages as a “cost” and start seeing them as the fuel for exponential growth.Spotify Search Keywords: employee investment, business assets, team ROI, talent value, growing business teamsForget bland, run-of-the-mill interviews. Jay details how to stand out to top candidates by designing a unique interview process. This includes focusing more on your company’s vision, values, and the type of culture you’re building — not just the job description. Listeners learn how to sell the opportunity, not just the paycheck, and attract those looking for more than a 9-5.Jay also shares his five-step superhero recruitment framework and discusses the importance of an impactful first 100 days — from pairing new hires with “buddies” to setting clear expectations for success. It’s all about setting people up to shine.Spotify Search Keywords: unique interview process, hiring for culture, onboarding best practice, first 100 days, business culture fitIndustry data and Jay’s lived experience reveal a fact every entrepreneur should know: salary is rarely the reason employees stay. Instead, purpose, vision, values, and opportunities for personal growth are the true magnets for loyalty. In this episode, listeners discover 11 actionable strategies to become a “superboss,” building an environment that people never want to leave.Full episode on Wednesday at 12pmSpotify Search Keywords: staff retention strategies, keeping employees, retaining talent, employee loyalty, superboss business#RecruitRetainReward#SuperheroTeam#BusinessGrowth#HiringStrategy#BusinessScaling#AddAZero#TeamBuilding#CompanyCulture#BusinessSuccess#EmployeeExperience#GrowWithPurpose#MyTrueNORTH#ConsciousLeadership#LegacyBusiness#EmployeeRetention#EthicalRecruitment#BusinessVision#PurposeDriven#NextLevelHiring#SmartHiring
Are you a business owner who feels tied to your business 24/7? In this powerful episode of the #Add A Zero Podcast, Jay Allen reveals the game-changing strategies to break free from your business bottlenecks and create a company that thrives—without you always being present.
Are you a business owner who feels tied to your business 24/7? In this powerful episode of the #Add A Zero Podcast, Jay Allen reveals the game-changing strategies to break free from your business bottlenecks and create a company that thrives—without you always being present.Drawing from over 10 years of research and insights from 100,000+ businesses, Jay dives deep into critical topics for conscientious business leaders:Why most businesses get stuck relying on the owner—and how it crushes growth and exit valueThe secret to building a business that can run (and grow) while you take real time offStep-by-step tactics to delegate, create rock-solid processes, and empower your teamHow one simple shift led to a client boosting revenue by £700,000 in just 12 monthsWhy succession planning is non-negotiable if you want long-term success or a smooth exitActionable advice you can implement now—plus a challenge to identify your top business bottlenecksIf you’re ready to scale without burning out, ensure your business legacy, and unlock true entrepreneurial freedom, this episode is a must-listen!Drawing on a decade of research with over 100,000 businesses, Jay shares eye-opening insights about the true cost of being indispensable—and why stepping away is critical for growth, scalability, and eventual exit.Jay challenges listeners to reflect on their own roles: when was the last time you truly disconnected from your business? Could your team thrive if you took a week—or even a month—off? Through real-life stories and practical advice, Jay highlights how creating effective systems, delegating responsibility, and building a business that isn’t solely reliant on you can transform results. Listeners will hear about the remarkable turnaround of a business owner who moved from micromanagement to delegation, resulting in explosive growth and a healthier work-life balance.Tune in to discover how to get out of your own way, ensure your business can succeed without you, and build a legacy that lasts beyond your direct involvement. Whether you’re just starting out or planning your exit strategy, this episode is packed with valuable lessons for anyone who wants to scale sustainably and ethically.Full Episode this Wednesday at 12pm▶️ Subscribe and listen now on Spotify, YouTube, or your favorite podcast platform.🌍 Learn more about ethical, sustainable business growth at My TrueNORTH.#BusinessGrowth#BusinessStrategy#Leadership#ScaleYourBusiness#BusinessOwner#SuccessionPlanning#Delegation#SustainableBusiness#ExitStrategy#WorkOnTheBusiness#SystemsAndProcesses#BusinessLegacy#Entrepreneurship#SmallBusinessSuccess#BusinessMentor#GrowthMindset#OperationalExcellence#RemoveTheBottleneck#MyTrueNORTH#EthicalBusiness#Mastery#Respect#Accountability#BusinessPodcast
Are you a business owner who feels tied to your business 24/7? In this powerful episode of the #Add A Zero Podcast, Jay Allen reveals the game-changing strategies to break free from your business bottlenecks and create a company that thrives—without you always being present.Drawing from over 10 years of research and insights from 100,000+ businesses, Jay dives deep into critical topics for conscientious business leaders:Why most businesses get stuck relying on the owner—and how it crushes growth and exit valueThe secret to building a business that can run (and grow) while you take real time offStep-by-step tactics to delegate, create rock-solid processes, and empower your teamHow one simple shift led to a client boosting revenue by £700,000 in just 12 monthsWhy succession planning is non-negotiable if you want long-term success or a smooth exitActionable advice you can implement now—plus a challenge to identify your top business bottlenecksIf you’re ready to scale without burning out, ensure your business legacy, and unlock true entrepreneurial freedom, this episode is a must-listen!Drawing on a decade of research with over 100,000 businesses, Jay shares eye-opening insights about the true cost of being indispensable—and why stepping away is critical for growth, scalability, and eventual exit.Jay challenges listeners to reflect on their own roles: when was the last time you truly disconnected from your business? Could your team thrive if you took a week—or even a month—off? Through real-life stories and practical advice, Jay highlights how creating effective systems, delegating responsibility, and building a business that isn’t solely reliant on you can transform results. Listeners will hear about the remarkable turnaround of a business owner who moved from micromanagement to delegation, resulting in explosive growth and a healthier work-life balance.Tune in to discover how to get out of your own way, ensure your business can succeed without you, and build a legacy that lasts beyond your direct involvement. Whether you’re just starting out or planning your exit strategy, this episode is packed with valuable lessons for anyone who wants to scale sustainably and ethically.Full Episode this Wednesday at 12pm▶️ Subscribe and listen now on Spotify, YouTube, or your favorite podcast platform.🌍 Learn more about ethical, sustainable business growth at My TrueNORTH.#BusinessGrowth#BusinessStrategy#Leadership#ScaleYourBusiness#BusinessOwner#SuccessionPlanning#Delegation#SustainableBusiness#ExitStrategy#WorkOnTheBusiness#SystemsAndProcesses#BusinessLegacy#Entrepreneurship#SmallBusinessSuccess#BusinessMentor#GrowthMindset#OperationalExcellence#RemoveTheBottleneck#MyTrueNORTH#EthicalBusiness#Mastery#Respect#Accountability#BusinessPodcast
In this episode, host Jay Allen from My True North dives deep into one of the biggest hurdles for businesses hovering in the six-figure range: managing money and cash flow as you push toward that elusive seven-figure milestone.
In this episode, host Jay Allen from My True North dives deep into one of the biggest hurdles for businesses hovering in the six-figure range: managing money and cash flow as you push toward that elusive seven-figure milestone.Jay unpacks the hidden dangers of “growing broke” versus simply “going broke,” revealing how rapid expansion can put your business at risk if cash flow isn’t managed with foresight and discipline. Drawing on years of research and real-life cautionary tales, including his own personal business setbacks, Jay breaks down practical strategies for building cash reserves, forecasting cash flow, and negotiating payment terms—especially when dealing with large corporate clients.This episode is packed with actionable advice to help you avoid the most common financial pitfalls and confidently scale your business to new heights. If you’re ready to take control of your company’s financial health and ensure it thrives through every stage of growth, you won’t want to miss this conversation.3 Key Takeaways for Growth-Minded Business Owners:Distinguish "Going Broke" vs. "Growing Broke": It’s not only a lack of money that kills businesses, but sometimes, fast growth with poor cashflow planning. Scaling too quickly without reserves can be just as dangerous as not making enough sales.Cashflow Forecasting is Critical: Don’t just rely on historical data or your profit and loss statement. Proactively manage when money is due in and out with comprehensive cashflow forecasting. It’s a game-changer for making confident business decisions.Negotiate Better Payment Terms: If long payment cycles are standard in your industry, don’t just accept the risk. Renegotiate terms, consider offering early payment discounts, or align with initiatives like the Fair Pay to Small Business scheme. It’s YOUR business—set terms that protect your growth.If you haven’t yet, think about embedding a cashflow forecast into your business toolkit—Jay shares a ready-made calculator and actionable advice in this episode.Unlock the secrets to sustainable business growth in Episode 82 of the #Add A Zero Podcast! Join host Jay Allen from My True North as he dives deep into the three biggest money and cash flow challenges faced by ambitious six-figure businesses aiming for that elusive seven-figure milestone. Discover practical strategies to avoid the dangers of "growing broke," manage your cash flow like a pro, and build the financial foundations to scale your business with confidence. Whether you’re an owner with a small team or an entrepreneur hungry to break into the next tier, this episode is packed with real-world advice, actionable tips, and proven tools to help you master your finances and transform your business journey. Subscribe now and start scaling smarter with the UK’s leading ethical business consultancy!#BusinessGrowth #CashFlow #EntrepreneurTips #SmallBusiness #MyTrueNorth #ADDAZEROFull Episode on Wednesday at 12pm
In this episode, host Jay Allen from My True North dives deep into one of the biggest hurdles for businesses hovering in the six-figure range: managing money and cash flow as you push toward that elusive seven-figure milestone.Jay unpacks the hidden dangers of “growing broke” versus simply “going broke,” revealing how rapid expansion can put your business at risk if cash flow isn’t managed with foresight and discipline. Drawing on years of research and real-life cautionary tales, including his own personal business setbacks, Jay breaks down practical strategies for building cash reserves, forecasting cash flow, and negotiating payment terms—especially when dealing with large corporate clients.This episode is packed with actionable advice to help you avoid the most common financial pitfalls and confidently scale your business to new heights. If you’re ready to take control of your company’s financial health and ensure it thrives through every stage of growth, you won’t want to miss this conversation.3 Key Takeaways for Growth-Minded Business Owners:Distinguish "Going Broke" vs. "Growing Broke": It’s not only a lack of money that kills businesses, but sometimes, fast growth with poor cashflow planning. Scaling too quickly without reserves can be just as dangerous as not making enough sales.Cashflow Forecasting is Critical: Don’t just rely on historical data or your profit and loss statement. Proactively manage when money is due in and out with comprehensive cashflow forecasting. It’s a game-changer for making confident business decisions.Negotiate Better Payment Terms: If long payment cycles are standard in your industry, don’t just accept the risk. Renegotiate terms, consider offering early payment discounts, or align with initiatives like the Fair Pay to Small Business scheme. It’s YOUR business—set terms that protect your growth.If you haven’t yet, think about embedding a cashflow forecast into your business toolkit—Jay shares a ready-made calculator and actionable advice in this episode.Unlock the secrets to sustainable business growth in Episode 82 of the #Add A Zero Podcast! Join host Jay Allen from My True North as he dives deep into the three biggest money and cash flow challenges faced by ambitious six-figure businesses aiming for that elusive seven-figure milestone. Discover practical strategies to avoid the dangers of "growing broke," manage your cash flow like a pro, and build the financial foundations to scale your business with confidence. Whether you’re an owner with a small team or an entrepreneur hungry to break into the next tier, this episode is packed with real-world advice, actionable tips, and proven tools to help you master your finances and transform your business journey. Subscribe now and start scaling smarter with the UK’s leading ethical business consultancy!#BusinessGrowth #CashFlow #EntrepreneurTips #SmallBusiness #MyTrueNorth #ADDAZEROFull Episode on Wednesday at 12pm
In episode 81 of the #Add A Zero Podcast, I had the pleasure of sitting down with two insightful guests, Adam Lawson and Steven, co-directors of Swift Tree Services. Over the course of the episode, they shared transformative experiences propelled by the Add A Zero Basecamp program that have profoundly impacted their business.
In episode 81 of the #Add A Zero Podcast, I had the pleasure of sitting down with two insightful guests, Adam Lawson and Steven, co-directors of Swift Tree Services. Over the course of the episode, they shared transformative experiences propelled by the Add A Zero Basecamp program that have profoundly impacted their business.Their story begins with an all-too-familiar scenario for many entrepreneurs: a thriving business operating at full throttle, but with a catch—they were on the brink of burnout, caught in a cycle of saying yes to everyone and struggling to keep up. Like many business owners, they faced the dilemma of whether to continue down this exhausting path or to make a conscious pivot in their approach.Enter the concept they adopted which I like to call "Structured Growth." It’s not just about addressing the immediate challenges but designing a strategy that focuses on key areas critical for sustainable growth. Adam and Steven highlighted how their initial engagement involved completing a detailed 35-question survey that exposed significant knowledge gaps and opportunities for improvement, particularly in financial management and operational structure.Just like an athlete analyzing and refining their technique, Adam and Steven committed to a systematic review of their business processes. The structured approach taken through the Add A Zero methodology—emphasizing clear cash flow forecasts and credit control—became their new practice plan, akin to a musician refining scales or a sportsperson mastering basic drills before advancing to complex moves.The importance of this new methodology was not just the clarity it brought, but the empowerment to shift from reactive firefighting to proactive structuring. Within just three months, their approach saw tangible results: improved profits, a healthier cash flow, and better team morale, as the strain on their staff decreased and their future with the company seemed more assured.Why is Structured Growth significant? Because it’s about calculated, measurable steps that prioritize the wellbeing of both leadership and team, creating an environment where motivation thrives. It’s about moving beyond day-to-day survival to strategized advancement, ensuring that the path to success is sustainable and impactful.For Adam and Steven, the resonance of Structured Growth continues to ripple through their team. As they looked forward to the next 3-5 years, the roadmap provided by the Add A Zero methodology paved the way for balanced growth, more informed decision-making, and the freedom to shape their entrepreneurial journey on their terms.Their experience exemplifies how changing the practice to focus on structure and calculated decisions can transform the trajectory of a business, much like how an athlete fine-tunes their training regimen to leap further, run faster, or play better.So, for all those business owners out there who feel like they are at a crossroads, teetering on the edge of exhaustion, consider this approach. Take the leap into Structured Growth and see how it can not only add a zero to your revenue but also to the satisfaction, impact, and sustainability of your business. Try it out, and let’s shape the future of business success together.#BusinessGrowth, #SustainableGrowth, #CoachingImpact, #LeadershipChallenge, #SwiftTreeServices, #ADAZero, #BasecampProgram, #CashFlowForecasting, #CreditControl, #TeamDevelopment, #ClientPerspective, #BusinessTurnaround, #EntrepreneurialJourney, #DirectorExperience, #OperationalEfficiencyFull Episode Wednesday from 12pm
In episode 81 of the #Add A Zero Podcast, I had the pleasure of sitting down with two insightful guests, Adam Lawson and Steven, co-directors of Swift Tree Services. Over the course of the episode, they shared transformative experiences propelled by the Add A Zero Basecamp program that have profoundly impacted their business.Their story begins with an all-too-familiar scenario for many entrepreneurs: a thriving business operating at full throttle, but with a catch—they were on the brink of burnout, caught in a cycle of saying yes to everyone and struggling to keep up. Like many business owners, they faced the dilemma of whether to continue down this exhausting path or to make a conscious pivot in their approach.Enter the concept they adopted which I like to call "Structured Growth." It’s not just about addressing the immediate challenges but designing a strategy that focuses on key areas critical for sustainable growth. Adam and Steven highlighted how their initial engagement involved completing a detailed 35-question survey that exposed significant knowledge gaps and opportunities for improvement, particularly in financial management and operational structure.Just like an athlete analyzing and refining their technique, Adam and Steven committed to a systematic review of their business processes. The structured approach taken through the Add A Zero methodology—emphasizing clear cash flow forecasts and credit control—became their new practice plan, akin to a musician refining scales or a sportsperson mastering basic drills before advancing to complex moves.The importance of this new methodology was not just the clarity it brought, but the empowerment to shift from reactive firefighting to proactive structuring. Within just three months, their approach saw tangible results: improved profits, a healthier cash flow, and better team morale, as the strain on their staff decreased and their future with the company seemed more assured.Why is Structured Growth significant? Because it’s about calculated, measurable steps that prioritize the wellbeing of both leadership and team, creating an environment where motivation thrives. It’s about moving beyond day-to-day survival to strategized advancement, ensuring that the path to success is sustainable and impactful.For Adam and Steven, the resonance of Structured Growth continues to ripple through their team. As they looked forward to the next 3-5 years, the roadmap provided by the Add A Zero methodology paved the way for balanced growth, more informed decision-making, and the freedom to shape their entrepreneurial journey on their terms.Their experience exemplifies how changing the practice to focus on structure and calculated decisions can transform the trajectory of a business, much like how an athlete fine-tunes their training regimen to leap further, run faster, or play better.So, for all those business owners out there who feel like they are at a crossroads, teetering on the edge of exhaustion, consider this approach. Take the leap into Structured Growth and see how it can not only add a zero to your revenue but also to the satisfaction, impact, and sustainability of your business. Try it out, and let’s shape the future of business success together.#BusinessGrowth, #SustainableGrowth, #CoachingImpact, #LeadershipChallenge, #SwiftTreeServices, #ADAZero, #BasecampProgram, #CashFlowForecasting, #CreditControl, #TeamDevelopment, #ClientPerspective, #BusinessTurnaround, #EntrepreneurialJourney, #DirectorExperience, #OperationalEfficiency
In this weeks video we're diving deep into one of the most pressing challenges faced by SME businesses in the UK: pricing strategy.
In this weeks video we're diving deep into one of the most pressing challenges faced by SME businesses in the UK: pricing strategy. Over the last couple of weeks, we've explored other fundamental issues like marketing and sales processes. Now, imagine your marketing efforts have hit the bullseye and your sales strategy is on point. You're selling, but how confident are you in your pricing model? Many businesses fall into the trap of using a simple cost plus markup or pegging their prices somewhere between market averages, both of which often underestimate the true costs and potential profit margins. Join me as we uncover the hidden factors in these pricing models and introduce effective strategies to maximize your profits. Plus, hear real-life success stories, like a client who transformed their single-figure profit margins into substantial gains by re-evaluating their pricing strategy. What is the cost-plus pricing model, and how does it function? The cost-plus pricing model is a straightforward method used by many businesses for setting prices. It begins with calculating the total cost of producing a product or delivering a service, including all expenses such as materials, labor, and overheads. Once the total cost is established, a markup percentage is added on top to ensure profit. For example, if a product costs $100 to produce and the business wants a 20% profit margin, the price would be set at $120.Despite its simplicity, the cost-plus model is not without its pitfalls. As Jay Allen discussed in the Add A Zero Podcast, many small and medium-sized enterprises (SMEs) gravitate towards this model without fully understanding their fixed and variable costs, leading to misinformed pricing strategies. Fixed costs include regular expenses like rent and utilities, necessary for keeping the business operational, irrespective of sales volume. Variable costs fluctuate depending on the level of production or service provision, such as raw material costs or hourly wages.Understanding these cost components is crucial. Companies often fall into the trap of either underpricing or overpricing, both of which can be detrimental. Underpricing may erode profit margins while overpricing can reduce competitive edge. The significance of a robust pricing strategy cannot be overstated; it supports sustainable business growth, improving both the top and bottom lines. By knowing their numbers and strategically packaging and promoting their offerings, businesses can optimize their pricing strategies, ensuring profitability and long-term success.The key takeaway? Know your fixed and variable costs inside out, then tailor your pricing strategy to improve profit margins. It’s all about adding a zero to your bottom line. If you're ready to transform your pricing game, this episode is a must-listen!#AddAZeroPodcast, #PricingStrategy, #SMEChallenges, #CostPlusPricing, #MarketAverages, #FixedCosts, #VariableCosts, #ProfitMargin, #PricingModels, #Masterclass, #BusinessGrowth, #PricingAndProfitFull episode Wednesday at 12pm
In this weeks video we're diving deep into one of the most pressing challenges faced by SME businesses in the UK: pricing strategy. Over the last couple of weeks, we've explored other fundamental issues like marketing and sales processes. Now, imagine your marketing efforts have hit the bullseye and your sales strategy is on point. You're selling, but how confident are you in your pricing model? Many businesses fall into the trap of using a simple cost plus markup or pegging their prices somewhere between market averages, both of which often underestimate the true costs and potential profit margins. Join me as we uncover the hidden factors in these pricing models and introduce effective strategies to maximize your profits. Plus, hear real-life success stories, like a client who transformed their single-figure profit margins into substantial gains by re-evaluating their pricing strategy. What is the cost-plus pricing model, and how does it function? The cost-plus pricing model is a straightforward method used by many businesses for setting prices. It begins with calculating the total cost of producing a product or delivering a service, including all expenses such as materials, labor, and overheads. Once the total cost is established, a markup percentage is added on top to ensure profit. For example, if a product costs $100 to produce and the business wants a 20% profit margin, the price would be set at $120.Despite its simplicity, the cost-plus model is not without its pitfalls. As Jay Allen discussed in the Add A Zero Podcast, many small and medium-sized enterprises (SMEs) gravitate towards this model without fully understanding their fixed and variable costs, leading to misinformed pricing strategies. Fixed costs include regular expenses like rent and utilities, necessary for keeping the business operational, irrespective of sales volume. Variable costs fluctuate depending on the level of production or service provision, such as raw material costs or hourly wages.Understanding these cost components is crucial. Companies often fall into the trap of either underpricing or overpricing, both of which can be detrimental. Underpricing may erode profit margins while overpricing can reduce competitive edge. The significance of a robust pricing strategy cannot be overstated; it supports sustainable business growth, improving both the top and bottom lines. By knowing their numbers and strategically packaging and promoting their offerings, businesses can optimize their pricing strategies, ensuring profitability and long-term success.The key takeaway? Know your fixed and variable costs inside out, then tailor your pricing strategy to improve profit margins. It’s all about adding a zero to your bottom line. If you're ready to transform your pricing game, this episode is a must-listen!#AddAZeroPodcast, #PricingStrategy, #SMEChallenges, #CostPlusPricing, #MarketAverages, #FixedCosts, #VariableCosts, #ProfitMargin, #PricingModels, #Masterclass, #BusinessGrowth, #PricingAndProfitFull episode Wednesday @ 12pm
In this weeks video we talk about one of the intriguing concepts mentioned in the latest episode of the #Add A Zero Podcast is the idea of "sales as a service" and the dynamics of the buyer-seller dance. This concept revolves around a more holistic and service-oriented approach to sales, rather than simply focusing on closing the deal or boosting commission.
In this weeks video we talk about one of the intriguing concepts mentioned in the latest episode of the #Add A Zero Podcast is the idea of "sales as a service" and the dynamics of the buyer-seller dance. This concept revolves around a more holistic and service-oriented approach to sales, rather than simply focusing on closing the deal or boosting commission.Sales as a service challenges the traditional view that the ultimate goal of sales is merely cash in the bank. Instead, it places emphasis on how a salesperson can be of genuine service to a potential buyer. This involves a strategy where you don't rush the process, but instead, nurture it by understanding the customer's needs, challenges, and the right steps to move them towards a successful purchase decision.Imagine you walk into a store and a salesperson approaches you immediately with, "How can I help you today?" Your instinctive response might be, "Thanks, I'm just looking." This reflexive reaction is part of the intricacies of the buyer-seller dance, a subconscious "not yet" that many of us default to, simply because we need time to adjust to a new environment and maintain a sense of control over the decision-making process.Sales as a service recognizes these buyer defenses and suggests slowing down the sales process to improve the overall conversion rate. By allowing a potential customer to move at their own pace, and by providing valuable assistance and information at each stage, you enhance their buying experience and build a foundation of trust.There are four key stages to this sales process. Firstly, there's education, where the salesperson informs the buyer about potential needs or challenges they may not even be aware of. The second step involves questioning and qualifying, ensuring that both parties understand the problem accurately and are equipped to find the best solution. The third stage is concerned with budgeting and timing, determining whether the buyer is ready and able to proceed with a purchase. Finally, a considerate and timely approach to closing the sale ensures that both seller and buyer end up satisfied with the outcome.This method aligns with the notion that as a business owner or sales professional, you're also a customer in other aspects of your life. Those previous experiences as a buyer inform your selling habits, sometimes detrimentally. Putting an emphasis on the aim of improving a customer's condition through service means parking those biases, learning from past purchase experiences, and focusing on the customer's journey.Ultimately, when practiced effectively, sales as a service leads to a more authentic, trust-based relationship between buyer and seller, where both parties feel they have gained value from the exchange. This approach not only improves conversion rates but leads to more meaningful, lasting business relationships. Just like the #Add A Zero Podcast illustrates, by understanding the complexities of the buyer-seller dance and adopting a service mindset, you can turn every sales opportunity into an enriching interaction.An aligned sales cycle doesn't just boost your conversion rates, but it also means you've made a real difference for your customer. Stay tuned for next week where we'll tackle pricing for profit to ensure you're always on the path of sustainable growth. #SMEChallenges, #SalesStrategy, #BuyerSellerDance, #SalesAsService, #CustomerCentric, #PsychologyOfSales, #SlowSalesProcess, #ImproveConversionRates, #SalesCycle, #SoundBusinessStepsFull Episode Wednesday at 12pm
In this weeks video we talk about one of the intriguing concepts mentioned in the latest episode of the #Add A Zero Podcast is the idea of "sales as a service" and the dynamics of the buyer-seller dance. This concept revolves around a more holistic and service-oriented approach to sales, rather than simply focusing on closing the deal or boosting commission.Sales as a service challenges the traditional view that the ultimate goal of sales is merely cash in the bank. Instead, it places emphasis on how a salesperson can be of genuine service to a potential buyer. This involves a strategy where you don't rush the process, but instead, nurture it by understanding the customer's needs, challenges, and the right steps to move them towards a successful purchase decision.Imagine you walk into a store and a salesperson approaches you immediately with, "How can I help you today?" Your instinctive response might be, "Thanks, I'm just looking." This reflexive reaction is part of the intricacies of the buyer-seller dance, a subconscious "not yet" that many of us default to, simply because we need time to adjust to a new environment and maintain a sense of control over the decision-making process.Sales as a service recognizes these buyer defenses and suggests slowing down the sales process to improve the overall conversion rate. By allowing a potential customer to move at their own pace, and by providing valuable assistance and information at each stage, you enhance their buying experience and build a foundation of trust.There are four key stages to this sales process. Firstly, there's education, where the salesperson informs the buyer about potential needs or challenges they may not even be aware of. The second step involves questioning and qualifying, ensuring that both parties understand the problem accurately and are equipped to find the best solution. The third stage is concerned with budgeting and timing, determining whether the buyer is ready and able to proceed with a purchase. Finally, a considerate and timely approach to closing the sale ensures that both seller and buyer end up satisfied with the outcome.This method aligns with the notion that as a business owner or sales professional, you're also a customer in other aspects of your life. Those previous experiences as a buyer inform your selling habits, sometimes detrimentally. Putting an emphasis on the aim of improving a customer's condition through service means parking those biases, learning from past purchase experiences, and focusing on the customer's journey.Ultimately, when practiced effectively, sales as a service leads to a more authentic, trust-based relationship between buyer and seller, where both parties feel they have gained value from the exchange. This approach not only improves conversion rates but leads to more meaningful, lasting business relationships. Just like the #Add A Zero Podcast illustrates, by understanding the complexities of the buyer-seller dance and adopting a service mindset, you can turn every sales opportunity into an enriching interaction.An aligned sales cycle doesn't just boost your conversion rates, but it also means you've made a real difference for your customer. Stay tuned for next week where we'll tackle pricing for profit to ensure you're always on the path of sustainable growth. #SMEChallenges, #SalesStrategy, #BuyerSellerDance, #SalesAsService, #CustomerCentric, #PsychologyOfSales, #SlowSalesProcess, #ImproveConversionRates, #SalesCycle, #SoundBusinessStepsFull episode Wednesday at 12pm
In this weeks video I had a fascinating conversation with a client during one of our My True North business consultancy sessions. This particular client owned a healthy snack company and was struggling with improving their marketing effectiveness. Now, the client was running advertisements and pushing out content but wasn't seeing the engagement or sales conversions they had hoped for. This resonated with me as it tied back to a fundamental aspect of our Add A Zero podcast that we focus on: understanding what metrics truly matter for your business.
In this weeks video I had a fascinating conversation with a client during one of our My True North business consultancy sessions. This particular client owned a healthy snack company and was struggling with improving their marketing effectiveness. Now, the client was running advertisements and pushing out content but wasn't seeing the engagement or sales conversions they had hoped for. This resonated with me as it tied back to a fundamental aspect of our Add A Zero podcast that we focus on: understanding what metrics truly matter for your business.During our consultation, we delved into the intricacies of their marketing strategy. I introduced them to a concept I like to call "Metric Shift Awareness." Often, as business owners, we get caught up in measuring success by revenue alone. However, as discussed in episode 78 of the podcast, marketing's effectiveness isn't just about pounds and pence. The real metric is engagement—how well are we connecting with the right type of client?With this new perspective, the client began to accurately measure the impact of their campaigns by tracking the number of inquiries, the types of inquiries, and online engagement rather than just immediate sales. The client realized their efforts were reaching a wider audience, sparking more inquiries, and, over time, translating into sales. It's akin to planting seeds and nurturing them to grow into a flourishing garden.This approach clearly highlighted the importance of patience and proper analysis in marketing, emphasizing that true success isn't immediate but cultivated over time through consistent and engaging interaction with your audience. So, we dubbed this shift in focus "Engagement Cultivation." By focusing on cultivating authentic relationships through meaningful engagement, the client was able to see a significant uptick in their long-term customer base and brand loyalty.To sum it up, if you're looking to grow your business effectively, embrace Engagement Cultivation. Look beyond immediate revenue and start focusing on how well you're connecting with your audience. Remember, marketing's true job is to make the phone ring or prompt an inquiry. Apply this methodology, and let me know the difference it makes in your business journey.Forget measuring marketing success by cash alone. It's all about attracting the right customers by tuning into crucial metrics, creating engagement, and making those phones ring. Remember, marketing's role is to set the stage for sales by building relationships and sparking meaningful conversations.Here's what you can learn:👉 Measure the Right Metrics: Marketing is not about instant cash returns. Instead, focus on engagement metrics. How many inquiries are you getting? Is your phone ringing? These are the real indicators of successful marketing.👉 Know Your Audience: To communicate effectively, it's essential to understand your target client. What do they need to hear or see from you? Tailoring your message to resonate with them can make all the difference.👉 Marketing is Storytelling: Beyond features and benefits, your marketing should be about creating an emotional connection. Inform, educate, and engage your audience through "edutainment" to build trust and awareness.Jay’s insights are all about helping you craft a marketing strategy that attracts your ideal clients and fuels sustainable growth 📈. Tune into this episode to learn how to make your marketing efforts truly impactful. 🎧 #MarketingStrategy #BusinessGrowth #SMEsFeel free to let us know your thoughts or reach out if you need guidance with your marketing!#Marketing effectiveness, #Marketing efficiency, #Marketing metrics, #Business scalability, #Job creation, #Marketing measurement, #Ideal client attraction, #A-grade clients, #Marketing strategies, #Marketing myths, #Marketing and sales relationship, #Engagement metricsFull episode this Wednesday at 12pm
In this weeks video I had a fascinating conversation with a client during one of our My True North business consultancy sessions. This particular client owned a healthy snack company and was struggling with improving their marketing effectiveness. Now, the client was running advertisements and pushing out content but wasn't seeing the engagement or sales conversions they had hoped for. This resonated with me as it tied back to a fundamental aspect of our Add A Zero podcast that we focus on: understanding what metrics truly matter for your business.During our consultation, we delved into the intricacies of their marketing strategy. I introduced them to a concept I like to call "Metric Shift Awareness." Often, as business owners, we get caught up in measuring success by revenue alone. However, as discussed in episode 78 of the podcast, marketing's effectiveness isn't just about pounds and pence. The real metric is engagement—how well are we connecting with the right type of client?With this new perspective, the client began to accurately measure the impact of their campaigns by tracking the number of inquiries, the types of inquiries, and online engagement rather than just immediate sales. The client realized their efforts were reaching a wider audience, sparking more inquiries, and, over time, translating into sales. It's akin to planting seeds and nurturing them to grow into a flourishing garden.This approach clearly highlighted the importance of patience and proper analysis in marketing, emphasizing that true success isn't immediate but cultivated over time through consistent and engaging interaction with your audience. So, we dubbed this shift in focus "Engagement Cultivation." By focusing on cultivating authentic relationships through meaningful engagement, the client was able to see a significant uptick in their long-term customer base and brand loyalty.To sum it up, if you're looking to grow your business effectively, embrace Engagement Cultivation. Look beyond immediate revenue and start focusing on how well you're connecting with your audience. Remember, marketing's true job is to make the phone ring or prompt an inquiry. Apply this methodology, and let me know the difference it makes in your business journey.Forget measuring marketing success by cash alone. It's all about attracting the right customers by tuning into crucial metrics, creating engagement, and making those phones ring. Remember, marketing's role is to set the stage for sales by building relationships and sparking meaningful conversations.Here's what you can learn:👉 Measure the Right Metrics: Marketing is not about instant cash returns. Instead, focus on engagement metrics. How many inquiries are you getting? Is your phone ringing? These are the real indicators of successful marketing.👉 Know Your Audience: To communicate effectively, it's essential to understand your target client. What do they need to hear or see from you? Tailoring your message to resonate with them can make all the difference.👉 Marketing is Storytelling: Beyond features and benefits, your marketing should be about creating an emotional connection. Inform, educate, and engage your audience through "edutainment" to build trust and awareness.Jay’s insights are all about helping you craft a marketing strategy that attracts your ideal clients and fuels sustainable growth 📈. Tune into this episode to learn how to make your marketing efforts truly impactful. 🎧 #MarketingStrategy #BusinessGrowth #SMEsFeel free to let us know your thoughts or reach out if you need guidance with your marketing!#Marketing effectiveness, #Marketing efficiency, #Marketing metrics, #Business scalability, #Job creation, #Marketing measurement, #Ideal client attraction, #A-grade clients, #Marketing strategies, #Marketing myths, #Marketing and sales relationship, #Engagement metricsFull episode Wednesday from 12pm
Are you ready to quit your business?
Are you ready to quit your business?in this weeks video I'm asking if you've thought about your exit strategy. No one likes surprises, especially in business. What if life throws a curveball? Do you have a plan B? Most business owners don't. In today’s session, I challenged you to start thinking about what your legacy looks like. Let’s turn hope into a plan. Ready to create a strategy that ensures your business lasts—and thrives—beyond you? Let’s chat and make your legacy a living one.Here are 3 key takeaways:Anticipate the What-Ifs: Jay walks us through various scenarios that can unexpectedly impact our businesses. From personal health issues to unforeseen legislation changes, it’s crucial to have a Plan B in place. Being prepared means you can pivot without panic.Define Your End Goal: Whether it’s selling your business, passing it on, or winding it down, having a clear understanding of what you want to achieve is essential. Success isn't just about growing your business; it’s about leaving a lasting legacy as well.Start Planning Today: According to Jay, the best time to prepare your exit strategy is the day you launch your business. Don’t be part of the 95% of businesses that don’t sell successfully. Plan ahead to live your legacy instead of just hoping to leave one.If this strikes a chord with you or sparks a question, it might be time to look at your own business plans and see where you stand. Let's make sure we're not only building businesses but also preparing them to thrive in the future. 💼While it might seem counterintuitive for a business scale coach to talk about quitting, Jay emphasizes the importance of having a solid plan for when you decide to leave your business. Drawing from real-life scenarios where unexpected changes forced business shifts, Jay invites listeners to think about potential "what if" situations and score themselves on their preparedness. From sudden illness to legislative changes or family expectations not aligning with succession plans, it's vital to have a backup plan in place. Jay shares eye-opening statistics and insights, urging business owners to plan their legacy and avoid being part of the 87% without a follow-up plan. Join the conversation and start crafting your future today.#BusinessGrowth #ExitStrategy #Leadership #MyTrueNorth #PlanB #ADDAZEROFull Episode this Wednesday from 12pm
Are you ready to quit your business?in this weeks video I'm asking if you've thought about your exit strategy. No one likes surprises, especially in business. What if life throws a curveball? Do you have a plan B? Most business owners don't. In today’s session, I challenged you to start thinking about what your legacy looks like. Let’s turn hope into a plan. Ready to create a strategy that ensures your business lasts—and thrives—beyond you? Let’s chat and make your legacy a living one.Here are 3 key takeaways:Anticipate the What-Ifs: Jay walks us through various scenarios that can unexpectedly impact our businesses. From personal health issues to unforeseen legislation changes, it’s crucial to have a Plan B in place. Being prepared means you can pivot without panic.Define Your End Goal: Whether it’s selling your business, passing it on, or winding it down, having a clear understanding of what you want to achieve is essential. Success isn't just about growing your business; it’s about leaving a lasting legacy as well.Start Planning Today: According to Jay, the best time to prepare your exit strategy is the day you launch your business. Don’t be part of the 95% of businesses that don’t sell successfully. Plan ahead to live your legacy instead of just hoping to leave one.If this strikes a chord with you or sparks a question, it might be time to look at your own business plans and see where you stand. Let's make sure we're not only building businesses but also preparing them to thrive in the future. 💼While it might seem counterintuitive for a business scale coach to talk about quitting, Jay emphasizes the importance of having a solid plan for when you decide to leave your business. Drawing from real-life scenarios where unexpected changes forced business shifts, Jay invites listeners to think about potential "what if" situations and score themselves on their preparedness. From sudden illness to legislative changes or family expectations not aligning with succession plans, it's vital to have a backup plan in place. Jay shares eye-opening statistics and insights, urging business owners to plan their legacy and avoid being part of the 87% without a follow-up plan. Join the conversation and start crafting your future today.#BusinessGrowth #ExitStrategy #Leadership #MyTrueNorth #PlanB #ADDAZEROFull episode this Wednesday from 12pm
This week, we dived deep into why you're the most important person in your world, not for an ego boost, but for sustainability.
In This weeks Episode on Wednesday, we dive deep into why you're the most important person in your world—not for an ego boost, but for sustainability. We've seen our clients facing health crises by juggling too much in their businesses.
In this episode, we're diving into the secrets of crafting a cohesive team that's driven to succeed. We explore lessons from the British Armed Forces about building trust and camaraderie, and translate those into business insights. Discover how creating a set of unifying values and behaviors can elevate your team, making them thrive beyond just monetary rewards.
In this episode, we're diving into the secrets of crafting a cohesive team that's driven to succeed. We explore lessons from the British Armed Forces about building trust and camaraderie, and translate those into business insights. Discover how creating a set of unifying values and behaviors can elevate your team, making them thrive beyond just monetary rewards.Ready to transform your leadership and team dynamics? Tune in this Wednesday from 12pm, and let's supercharge your business growth together!
In this weeks episode on Wednesday, we're diving into the secrets of crafting a cohesive team that's driven to succeed. We explore lessons from the British Armed Forces about building trust and camaraderie, and translate those into business insights. Discover how creating a set of unifying values and behaviors can elevate your team, making them thrive beyond just monetary rewards.
Have you ever wondered, "When is it time to quit?" Join me, Jay Allen, in the latest #ADDAZERO Podcast episode. We dive into when pursuing your passion project needs a reality check and how to know if you're in a niche too tiny to scale. Let's assess your business goals, understand the market size, and determine if it's time to review, revise, and progress. Get ready to unlock sustainable growth and learn when shedding the old is key to embracing the new!
🎧 Welcome to the #ADDAZERO Podcast – Where growth meets strategy! 🚀
7 years in the making, almost three years of testing and implementation. Then COVID-19, Global Lockdown and a visit to Tony Robbins!
Welcome back to another episode of #ADDAZERO, the podcast where we dive deep into the world of scaling up businesses for tremendous success. Today we have a fascinating episode lined up for you as we unpack the Scaleup Scorecard and explore the key factors that can make or break your business.
The Journey to Harmonizing Your Life and Achieving Success
In this episode of the #ADDAZERO podcast, we address common objections to coaching and share inspiring success stories. Let's dive in!
In this episode we're talking about our ideal target audience, the conscientious business owner. Well, what does that actually mean? Surely all business owners are conscientious or they perhaps ought to be. Well, to get into that, perhaps we need to understand the importance of why it is that we share that with you as a watcher, listener on the podcast. So many people, when it comes to marketing, get their marketing particularly wrong. They'll start talking about their audience and then when I ask them about the audience of who it is that their target audience, who it is that they're selling to, they'll tell me, well, anyone who, in all of my experience, having spoken in countries across the world, 34 countries and counting, to about 400,000 other business owners, I've met some really interesting people from all over the globe with some quite interesting names. Met two people called Jesus. I've met a guy called PI, I've met various people called Goliath and Spiros. I've never met anybody called anybody. And yet the moment that you say anyone who nobody springs to mind, I can't think of a single person who might want what it is that you're selling when you use the phrase anyone who lost you straight away.
In this episode we're talking about our ideal target audience, the conscientious business owner. Well, what does that actually mean? Surely all business owners are conscientious or they perhaps ought to be. Well, to get into that, perhaps we need to understand the importance of why it is that we share that with you as a watcher, listener on the podcast. So many people, when it comes to marketing, get their marketing particularly wrong. They'll start talking about their audience and then when I ask them about the audience of who it is that their target audience, who it is that they're selling to, they'll tell me, well, anyone who, in all of my experience, having spoken in countries across the world, 34 countries and counting, to about 400,000 other business owners, I've met some really interesting people from all over the globe with some quite interesting names. Met two people called Jesus. I've met a guy called PI, I've met various people called Goliath and Spiros. I've never met anybody called anybody. And yet the moment that you say anyone who nobody springs to mind, I can't think of a single person who might want what it is that you're selling when you use the phrase anyone who lost you straight away.
In this episode we're talking about our ideal target audience, the conscientious business owner. Well, what does that actually mean? Surely all business owners are conscientious or they perhaps ought to be. Well, to get into that, perhaps we need to understand the importance of why it is that we share that with you as a watcher, listener on the podcast. So many people, when it comes to marketing, get their marketing particularly wrong. They'll start talking about their audience and then when I ask them about the audience of who it is that their target audience, who it is that they're selling to, they'll tell me, well, anyone who, in all of my experience, having spoken in countries across the world, 34 countries and counting, to about 400,000 other business owners, I've met some really interesting people from all over the globe with some quite interesting names. Met two people called Jesus. I've met a guy called PI, I've met various people called Goliath and Spiros. I've never met anybody called anybody. And yet the moment that you say anyone who nobody springs to mind, I can't think of a single person who might want what it is that you're selling when you use the phrase anyone who lost you straight away.
Are you a business owner eager to grow both yourself and your business sustainably? Tune into the #ADDAZERO Podcast! In our latest episode, "Walk Before You Run," Jay Allen explores the crucial steps for scaling your business in alignment with personal development. Learn about the three fundamental components every startup needs, how to avoid plateauing, and the importance of our free Add A Zero Scale Audit. Don't miss out on valuable insights to help take your business to the next level!
Excited to share insights from the latest #ADDAZERO Podcast episode hosted by Jay Allen! We're exploring the journey of business growth and what it means for your daily actions. Here's what you need to know to keep up momentum and stay on track:
In today's episode of the #ADDAZERO Podcast, we're delving into the importance of tailoring your actions to your business growth journey. Whether you're inspired by social media trends or insights from your business network, it’s crucial to ask: where are you in your journey and where are you aiming to go? Join me, Jay Allen, as we explore these pivotal questions and more.
In the latest episode of the #ADDAZERO Podcast, Jay Allen discusses an insightful approach to improving productivity by focusing on fewer tasks. 🌟 Here's what I learned about spinning fewer plates:
The Seesaw of Growth: Balancing Act or Tug of War?
Time Management and Work-Life Balance Are Misleading Concepts - Here's How to Navigate Toward True Productivity and Fulfillment
Discover the Path to Sustainable Business Growth with Our Free Scale Audit: https://www.addazero.co.uk/free-scale-audit/
Discover the Path to Sustainable Business Growth with Our Free Scale Audit: https://www.addazero.co.uk/free-scale-audit/
Interested in learning more about the Pillars of Progress program? This 12-week, high-impact program is designed to help business owners strengthen their foundations in marketing, sales, operations, finance, and team structure—so they can scale with confidence and without friction.
Discover the Path to Sustainable Business Growth with Our Free Scale Audit: https://www.addazero.co.uk/free-scale-audit/
Discover the Path to Sustainable Business Growth with Our Free Scale Audit: https://www.addazero.co.uk/free-scale-audit/
In this thought-provoking episode of the Add A Zero Podcast, I dive deep into the critical connection between self-worth and business growth.
Description:
Description:
Discover the Path to Sustainable Business Growth with Our Free Scale Audit: https://www.addazero.co.uk/free-scale-audit/
Discover the Path to Sustainable Business Growth with Our Free Scale Audit: https://www.addazero.co.uk/free-scale-audit/
Want to Win One of 20 Prizes? We’re celebrating with a competition! Here’s your chance to win premium headphones, sleek earbuds, loop earplugs, or Audible copies of #AddAZero: Establishing Basecamp! Here’s how to enter: ✅ Listen to the first three episodes. ✅ Answer these three questions: 1. What does Delboy say? 2. Where is Gary's business based? 3. What is the name of the stressed female business owner? ✅ Email your answers to Podcast@mytruenorth.biz. The draw will take place live on Christmas Day, 25th December, so stay tuned to see if you’re one of the lucky winners! ----
Want to Win One of 20 Prizes? We’re celebrating with a competition! Here’s your chance to win premium headphones, sleek earbuds, loop earplugs, or Audible copies of #AddAZero: Establishing Basecamp! Here’s how to enter:✅ Listen to the first three episodes.✅ Answer these three questions:1. What does Delboy say?2. Where is Gary's business based?3. What is the name of the stressed female business owner?✅ Email your answers to Podcast@mytruenorth.biz.The draw will take place live on Christmas Day, 25th December, so stay tuned to see if you’re one of the lucky winners!------Discover the Path to Sustainable Business Growth with Our Free Scale Audit: https://www.addazero.co.uk/free-scale-audit/ —---
Want to Win One of 20 Prizes?
Want to Win One of 20 Prizes?
Discover the Path to Sustainable Business Growth with Our Free Scale Audit: https://www.addazero.co.uk/free-scale-audit/
The Get BIG or Go Home Principles
Cracking the Code of the Numbers Game
Welcome to a completely 'different' episode of #ADDAZERO!
Welcome back to another exciting episode of #ADDAZERO! In today's episode is all about the valuable lessons I learned from the one and only Tony Robbins. If you're a fan of personal growth and eager to address your limiting beliefs, then you're in for a treat.
On this episode of #ADDAZERO, we delve into the 11 steps to be voted SUPERBOSS.
Have you ever found yourself constantly firefighting and addressing immediate problems in your business?
On this episode of #ADDAZERO, we delve into the world of B Corp certification with Russ Wakeham, co-founder of 2 Drifters Distillery. Russ shares his insights on the importance of adopting B Corp certification and how it aligns with the culture of a business. He emphasizes that while certification alone cannot transform a culture overnight, it is worth going through the exercise of conducting the free assessment and utilizing the tools provided by B Corp to develop one's business.
On this episode of #ADDAZERO, we tackle the nine most common hurdles that startups face and provide valuable insights and strategies for overcoming them. From adapting to uncertainty to securing funding and building a strong network, I cover it all.
One of the things I’ve observed in the last 18 months or so, is how many people are telling white lies!
