#futureproof podcast by Stephen and Sarah Waddington

Last Updated: November 3, 2025
Stephen and Sarah Waddington on the business and opportunity for marketing, public relations and social media.
Pitch Forward
Published:

Hey, you, remember us? It's Sarah and Stephen Waddington here and we're migrating our #FutureProof podcast over to our Better Business Outcomes podcast and we're hoping that you're gonna join us!  Link to listen below, but here is episode four of our new season!

Nathalie Agnew – Bringing the world’s brands to Scotland and taking Scotland’s brands to the world
Published:

Hey, you, remember us? It's Sarah and Stephen Waddington here and we're migrating our #FutureProof podcast over to our Better Business Outcomes podcast and we're hoping that you're gonna join us!  Link to listen below, but here is episode three of our new season!

A podcast from India
Published:

Hey, you, remember us? It's Sarah and Stephen Waddington here and we're migrating our #FutureProof podcast over to our Better Business Outcomes podcast and we're hoping that you're gonna join us!  Link to listen below, but here is episode two of our new season!

Introducing Better Business Outcomes!
Published:

Hey, you, remember us? It's Sarah and Stephen Waddington here and we're migrating our #FutureProof podcast over to our Better Business Outcomes podcast and we're hoping that you're gonna join us!  Link to listen below, but here is episode one of our new season!

#FuturePRoof podcast: Socially Mobile update
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#FuturePRoof podcast: Socially Mobile update

#FuturePRoof podcast: Socially Mobile launch
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#FuturePRoof podcast: Socially Mobile launch

#FuturePRoof: Rethink and reconnect
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#FuturePRoof: Rethink and reconnect

#FuturePRoof podcast: lockdown eases in England
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#FuturePRoof podcast: lockdown eases in England

#FuturePRoof podcast: Can I go back to the office yet?
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#FuturePRoof podcast: can I go back to the office yet?

#FuturePRoof podcast: We are all Jackie Weaver
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#FuturePRoof podcast: We are all Jackie Weaver

#FuturePRoof podcast: An end of year thank you letter
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#FuturePRoof podcast: An end of year thank you letter

#FuturePRoof podcast: a week is a long time in PR
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#FuturePRoof podcast: a week is a long time in PR

#FuturePRoof podcast: Asif Choudry is our #CommsHero
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#FuturePRoof podcast: Asif Choudry is our #CommsHero

#FuturePRoof podcast: new books in the works
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#FuturePRoof podcast: new books in the works

#FuturePRoof podcast: tackling the PR industry’s lack of diversity and organisational racism
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#FuturePRoof podcast: tackling the PR industry’s lack of diversity and organisational racism

#FuturePRoof podcast: Business interventions for COVID19
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#FuturePRoof podcast: Business interventions for COVID19

#FuturePRoof podcast: do your best, keep calm, wash your hands, and carry on
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#FuturePRoof podcast: do your best, keep calm, wash your hands, and carry on

#FuturePRoof podcast: #bekind
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 #FuturePRoof podcast: #bekind

#FuturePRoof podcast: media in a mess
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#FuturePRoof podcast: media in a mess

#FuturePRoof podcast: a short rant for our listeners
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In the latest edition of the #FuturePRoof podcast we discuss:

#FuturePRoof podcast: Celebrating Mary Meeker
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In the June edition of the #FuturePRoof podcast Sarah and Stephen Waddington celebrate the latest State of the Internet Report by analyst Mary Meeker.

#FuturePRoof podcast: Celebrating over 60s in public relations
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In the May edition of the #FuturePRoof podcast we discuss:

#FuturePRoof podcast: LinkedIn porn, don’t do it kids
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In this edition Sarah and Stephen discuss: Tim Berners-Lee and the Internet at 30; the House of Lords Select Committee report on Internet regulation; Senator Elizabeth Warren‘s blast at tech platforms in Presidential bid; Facebook and Instagram outage; the Organ Donation 'opt out' bill receives Royal Assent; Red Nose Day backlash; International Women’s Day washing; #CommsSchool on how to blog; and environmental activist Greta Thunberg.

#FuturePRoof podcast: Socially Mobile
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In this latest edition of the #FuturePRoof podcast we ask whether the Fyre Festival was less a PR disaster or more bad business. We explore the Edelman Trust Barometer and find good news for employee advocacy. Professional blogging is changing as people find news ways to create content and build networks. There’s a new initiative from the CIPR on procuring professional services and the PRCA has launched a virtual agency group. Stephen’s created a virtual school to help students build their professional profile and get ahead, and Sarah’s launching a charity to tackle social mobility through educational grants.

#FuturePRoof: Robots to try at home
Published:

Thanks so much for listening to our #FutureProof podcast. Moving forwards,  we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us.

#FuturePRoof podcast (Series 2, Ep 4): A conversation at BledCom
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Sarah Hall and Stephen Waddington talk about the highlights of BledCom 2018, the 25th international public research symposium. Presentations and panel discussions tackled the conference headline - A World in Crisis: The Role of Public Relations. Sarah and Stephen talk about PR for good and bad, media, professionalism, organisational purpose, education and the relationship between academia and practice.

#FuturePRoof podcast (Series 2, Ep 3): Celebrating the NHS at 70 and the future of healthcare
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In this edition of the #FuturePRoof podcast Sarah Hall and Stephen Waddington discuss: the value of earned media and the Royal Wedding; Twitter timeline troll tweaks; WPP post-Sorrell; the impact of tech on PR skills; Facebook’s dating app; Google Home Assistant and other robots; Childish Gambino’s This is America; the Government Communication Plan 2017/18; a new Platinum podcast with Prof Anne Gregory and Dr Jon White on PR as a management discipline; and the Cluetrain Manifesto.

#FuturePRoof podcast: stop posting shit on the internet
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In this edition of the #FuturePRoof podcast Sarah Hall and Stephen Waddington discuss the CIPR; Facebook; Wetherspoons; #AIinPR; and the #FuturePRoof NHS project.

#FuturePRoof podcast: how was half term for you?
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In this edition of the podcast Sarah Hall and Stephen Waddington discuss accountable leadership in the charity sector; persuasion and polarised media; influencing Brexit; the PRCA’s diversity toolkit; tech in public relations; and upcoming events.

#FuturePRoof podcast: breaking and mending stuff
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In this #FuturePRoof podcast we discuss abuse on social media, diversity, Storify’s closure, Time’s person of the year, #AIinPR and our goals for 2018.

#FuturePRoof podcast: slurp, slop and scrawl
Published:

Thanks so much for listening to our #FutureProof podcast. Moving forwards,  we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us.

#FuturePRoof podcast: celebrating the CIPR and the NHS at 70
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#CIPR70, Twitter discourse, the implications of a declining regional media on society, a new #FuturePRoof project, and new contributions are all among the topics discussed on the latest podcast.

#FuturePRoof podcast: waterproofs and winter clothes
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The PRCA's ruling on Bell Pottinger, OFCOM and European Communication Monitor reports, the CIPR election, social media platform updates, and Twitter's application as a customer service tool are all among the topics discussed on the latest #FuturePRoof podcast.

#FuturePRoof podcast: strawberry picking
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Thanks so much for listening to our #FutureProof podcast. Moving forwards,  we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us.

#FuturePRoof podcast: an afternoon snifter
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Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed by Sarah Hall and Stephen Waddington on the latest #FuturePRoof podcast.

#FuturePRoof podcast: you’re such a tease
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A special edition of the FuturePRoof podcast reviewing the upcoming PRFest in Edinburgh.

#FuturePRoof podcast: squeaky toys
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Sarah Hall and I recorded a new edition of the #FuturePRoof podcast this week. Here’s what you’ll learn.

A week is a long time in a #CIPRelection
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Thanks so much for listening to our #FutureProof podcast. Moving forwards,  we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us.

Sarah Hall on the CIPR election campaign trail
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Sarah Hall in conversation with Stephen Waddington on her motivation and plan for standing as CIPR President for 2018. For more information please visit: www.sarahhallconsulting.co.uk/cipr-election/

#FuturePRoof at #PRfest
Published:

Thanks so much for listening to our #FutureProof podcast. Moving forwards,  we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us.

PR Census, mental health, community of practice, second book in the works, and more…
Published:

Thanks so much for listening to our #FutureProof podcast. Moving forwards,  we're migrating that across to our Better Business Outcomes podcast and we hope you'll join us.

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