#5things: this week in social by Grey Group

Last Updated: January 1, 2026
Each week Grey brings you five important things happening in the world of social and digital media. This round table panel covers platform updates, creative inspiration, stories in the news, and more. Powered by Grey, Famously effective since 1917
Take 5
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Listen to this episode for a special announcement about what's going on with #5Things. 

TikTok is Facing the Music
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All eyes are on TikTok this week and they contend with Congress, are seeing less brand engagement, and everyone is talking about "Who TF Did I Marry?"

Grey’s 2024 Super Bowl Trends Report
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This week Grey dives into Super Bowl 58 trends!  According to Nielsen the 2024 Super Bowl was the second most watched TV program of all time only behind was the 1969 moon landing broadcast. The game was watched on CBS, Paramount+, and Nickelodeon to a whopping 123 million viewers. Joey Scarillo and Mijal Buchsbaum discuss their favorite THINGS from brands who advertised during the game, and of course Taylor Swift! 

Your Friend Facebook Turns 20
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This week we wish Facebook a happy 20th birthday, discuss AI tools that help shoppers, dive into a host of trend reports, and so much more.  

Florida Ban
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This week on the pod, we dive into the potential social media bans in Florida and break down stories from Meta, X formerly Twitter, and BeReal plus the return of One More Thing!

Ghosted by AI
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This week X pivots to video, AI tricks people, and TikTokers are mad at the kids in Sephora. We break it all down and share our resolutions! 

Party Pod: What's Next in 2024
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As 2023 draws to a close we pod-tificate about 2024! It’s our annual Party Pod with five panelists – we’re discussing what we see for the future of social media in the year ahead our favorite Things from 2023. We get into dating apps, subscription based social media, de-influence, Meta, and X, and we break down how AI will be intertwined with all of it. (Plus a few surprises!)

FOMO and Four Letter Words
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This week on the pod, Elon had some four letter words for advertisers and FOMO is a key driver of what keeps us on social platforms.

Make The Goose Sillier
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This week on the pod, we learn why Burlington, VT  is a cultural center for music listeners and how AI users are making images "more," "tastier," and "sillier". 

5Things with Amelia Hruby
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On this episode of 5Things we welcome Amelia Hruby. Amelia is a writer, educator and podcaster with a PhD in philosophy from DePaul University. Amelia departed from social media and launched Off the Grid, a podcast that talks about how to leave social media without losing all your clients. To learn more about Amelia and her podcast, Off the Grid, visit: offthegrid.fun

Stuffing the Bird App
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A lot is cooking this week as Meta, X, YouTube and Open AI all gear up for their next course.

Doctors, Lawyers, and Influencers
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This week we talk about social media and SCOTUS, doctors and ai, Elon and X, and who is using TikTok in interesting ways.

Matchmaker Matchmaker Catch Me a Tinder Date
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How addictive is Instagram? Can a social media app be good for our mental health? Would you recommend friends on Tinder?

The Dollar Store
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This week the team dives into the serious situation on X and Meta around the misinformation surrounding the war in the middle east. The team also discusses ByteDance, BeReal and partnership on TikTok. 

Is LinkedIn Cringe?
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Are brands still funny on social? Are teens loving LinkedIn? We discuss these questions and more on this episode of the #5Things

Slow Jamming the News
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Would you pay for TikTok or Instagram? Are platforms limiting news sites? Did Tom Hanks do an ad for a dental plan? We dive into all of these question and more on this week's #5Things. 

Swiping Right
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This week the team dives into a study from the New York Times that looks at the effects of social media on a teen's brain! Plus a few apps we don't give enough love too, and then TikTok. 

X and Oh, No!
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It's back to school this week as we get to class with X, Meta, and TikTok! 

Hispanic Heritage Month Edition
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This week, Grey is celebrating Hispanic Heritage Month with a special episode of #5Things. We are discussing five heroes and trailblazers of Hispanic culture. These trailblazers are from five different Spanish speaking countries and represent a variety of contributions from art, sports, humanitarianism, and resistance! 

Edición del Mes de la Hispanidad
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Esta semana, Grey celebra el Mes de la Hispanidad con un episodio especial de #5Things. Hablaremos de cinco hispanos nacidos en cinco países diferentes, que son considerados heroes y pioneros por sus contribuciones al arte, el deporte, las causas sociales y la política.

A Podcast About Podcast Movement
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On this episode the team gets podcast nerdy!

The Summer I Turned Social
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What a summer it's been! This week we're doing our summer recap discussing the biggest stories that happen on social media and IRL!

You Can’t Escape Your X
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This week on the pod the team looks closer at updates from X and Instagram, and explore what one fitness app is doing to create a social experience. 

You Tell Me That It's Evolution
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This week we get a glimpse into X's evolving feed, a new music competition, the way brands engage with creators and more! 

It’s Called X Now
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This week the 5Things digs into the Twitter X drama, the TikTok's text posts, Reel revenue and so much more! This episode will hopefully leave you feeling full! 

Artificial Insanity: The Intersection of Creativity, Culture and Tech
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This week on the #5Things we chat through where we've been so far, and where we think we're going within the AI and Web3/Metaverse culture as it continues to impact storytelling and brands in advertising. 

Thread it, Pin it, Reddit & Emoji it
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This week on the #5Things we ask all the burning questions like “What’s next for Threads?” “What does a TikTok music deal look like?” and most importantly “What are the most popular emojis of 2023?”

Follow the Threads
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This week we are following the Threads! It's 5 Things dedicated to the the latest app from Meta. The team breaks down what Threads is, what it means for users and brands, and what Threads could mean for Twitter. It's a breakdown of everything you need to know to navigate this new platform! 

5Things with Bridget Todd
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On this episode of 5Things, we sit down for 5 things with Bridget Todd. Bridget is the host of There Are No Girls on the Internet. Host Joey Scarillo chats with Bridget about Twitter, Apple Vision Pro, TikTok bans in Montana, the history of podcasting and the future of the internet. Check out There Are No Girls on the Internet HERE.

Juneteenth Edition 2023
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On this episode, hosts Kofi Roberts & Jess Womack will walk listeners through 5 Reasons You Shouldn’t Quit. 

Pride Edition 2023
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This episode, hosts Alix & Daniel and panelists Alba & Jasmine tell listeners 5 Stories of unsung (and not sung enough) LGBTQIA+ heroes:

5 Takeaways for SMW 2023
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This week, we breakdown the top five key takeaways from Social Media Week 2023. There as much to say about influencers, creators, and more!

Call Your AI Girlfriend
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This week we introduce you to your AI girlfriend, examine the vaping trend on TikTok, talk Twitter and more! 

Meta expands their Horizon…
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The platforms are worlds apart! This week on the pod the team takes a look at Meta's Horizon World and TikTok World... plus Twitter takes on the grid, and more! 

Meta Can’t Monetize from Kids
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This week on the pod, we break down the FTC cracking down on Meta,  a look at AI and Bluesky, plus an interesting exploration of the importance of social connections in our lives.

TikTok’s TEDTalk
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This week we unpack TikTok CEO's Shou Zi Chew's conversation on the TED stage, we discuss our experience with Snap's My AI, we deep dive into sludge content, and so much more! 

#5Links in Bio
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This week on the #5things we get excited about Instagram's adoption of 5 Links! And we talk about the very serious topic of Twitter's controversial decision to remove transgender protections from their platform, and what the Facebook settlement means for you. 

When Life Hands You TikTok, Make Lemon8
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This week #5Things celebrates it's 150th episode!  The team discusses ByteDance's new app called Lemon8, Twitter's "Flop Era", TikTok allowing you to reset your FYP and more!

Special Announcement from #5Things
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The #5Things: This Week in Social is nominated for a Webby Award for Best Creativity & Marketing Podcast!

The Eggs in Twitter’s Basket
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This week on the pod we welcome our friends from Tank Worldwide to discuss what could be next for TikTok, a new direction for Twitter, and updates from Meta, Instagram, and LinkedIn. 

A Few Good Women
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Grey is proud to celebrate Women’s History Month this March.

Rooting for STEM
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This week on the #5Things, we discuss all the new features, including TikTok's STEM Feed, Instagram's "Top 3" stories sticker, YouTube TV Multiview, and more!

#TikTokMadeMeDupeIt
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This week on the #5Things, learn all about LinkedIn Collaborative Articles, #deinfluencing on TikTok, the recently announced Olympic eSports series, and more!

Only Followers in the Building
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This week on the #5Things, we discuss the reality of the TikTok ban, Meta’s “AI Aspirations,” Instagram’s GIF replies, and more. 

verified to the core
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This week on the #5Things, we talk AI DJs, verification, authentication, Corecore and moremore...

Bard. Beats. Zuckerberg’s Galactica.
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This week on the #5Things, TikTok is at the top, Google throws its Chat AI hat in the ring, and Pinterest aims to make every pin shoppable.

TikTok Tailgate
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From reality dating shows on TikTok, to newsletters on LinkedIn, to a new social app called Artifact, this week’s #5Things covers it all and more.

Going “GodMode”
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From "GodMode" to "QuietMode," this week we tackle it all. Plus, the future of shoppable on Instagram and Pinterest, Twitter’s new verification tool, and more!

Drop the Shop
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This week on the #5Things, we discuss Instagram’s decision to remove the shopping tab, why artists are pushing back against AI generation tools, Twitter’s attempted peace offerings to brands with free ads, and more!

New Tool For School
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This week on the #5Things, we discuss why school districts are banning ChatGPT and pressuring social platforms, plus big changes to Twitter's UI and more!

Party Pod: Look Ahead to 2023
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It's a party pod this week on the #5Things! 🎊

Are You Sure You Want To Delete Twitter?
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What's with all of the AI images? This week on the #5Things, we discuss Meta’s two new art projects aimed at highlighting creative opportunities of the Metaverse, TikTok’s growing security risks, the next Twitter, and more.

The Sun Sets on Birdwatch
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This week’s #5Things include TikTok’s updated Marketing Partners platform, the end of Pinterest’s Creator Rewards program, Snapchat’s rising AR experience, and more!

Just Do It For the Grammy
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On this week's #5Things, we're diving into how an emerging artist's viral success on TikTok led to a Song of the Year award nomination at the 2023 Grammys, Nike's new "Dot Swoosh" Web3 platform, Twitter updates, and more! 

Authority Issues
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What's up with WhatsApp Communities? This week on the #5Things podcast, we're discussing WhatsApp's new Communities update connecting groups, Meta's layoffs, the deal with Twitter's official check marks, TikTok's plan for Teens to stay safe on the platform, and more!

Going Pro 😎😉😍😡😂
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New logo....who dis? It's the 3rd anniversary of the #5Things: This Week in Social podcast, and we're treating ourselves to a fresh look! This week on the pod, we dive into Meta's "Professional Mode" for Creators, Twitter takes on LinkedIn, Instagram adds product tagging in reels, and more!

Not Another Conservative Social Media Platform…
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It's Rumor Central! This week's #5Things explores TikTok's introduction to podcasting, the end of mass marketing, another celebrity buying a social media platform, and more. Listen wherever you get your podcasts.

TikTok vs. Instagram: A Social Showdown
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It's all about the updates this week on #5Things! TikTok and IG continue to copy each other with new app features, YouTube adds @ handles, Twitter encourages users to share via app, and more!

Keeping Up with Kim K’s Crypto
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Power to Podcasts! This week, we look at Twitter's strange but entertaining updates, podcast growth insights for 2022, Kim Kardashian's SEC challenges, Meta's AI tool that allows users to create bizarre mish-mash videos, and much more!

Pretty Meta
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On this week's #5Things, it's mostly Meta, as they create a centralized hub, Instagram tests a new way to send posts as DMs, and IG stories will no longer be segmented. All of this and more!

⚠️It's Time to Let BeReal Be BeReal⚠️
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This week on the pod, more apps are trying to be BeReal plus Snapchat's web app, Twitter expanding its 'Birdwatch' fact checking program, Meta opens Facebook Reels API for 3rd party integration, and more on this week's #5Things. The Things:  Snapchat’s web app is sort of crazy Social platforms continue taking on BeReal Twitter expands 'Birdwatch' their fact checking program Meta opens “Facebook Reels API” for 3rd party integration An examination of the psychology of creating a social icon Sources: Social Media Today and Digital Trends Hosts: Joey Scarillo, Taylor McLean, Caine Fair To subscribe to our newsletter, please enter your email HERE. 

Instagram Will Not TikTok About It
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This week, the team welcomes Caine Fair to the pod to discuss an internal Instagram document, Snap working to better democracy and a sneak peek into Twitter's holiday guide. That and so much more is discussed on this week's #5Things. 

It’s All About the Algorithms
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Not only has Twitter finally added an Edit button, but we’ve got five more important things to note in Social - including Instagram’s new commerce updates, info on Meta’s video algorithms, Twitter’s support for podcasts, and more on this week’s edition of the #5Things.

YouTube Dives Deeper Into Podcasts
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BeReal continues to inspire fellow platforms, YouTube gets deeper into the podcast game, localized content gets a push from Snap and TikTok, and Twitter helps your brand plan for the holiday season ahead. We unpack these topics and more in this week’s #5Things!

Snap’s The Limit!
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1+ Million users have joined Snapchat Plus, TikTok introduces text-to-image AI generators, Meta launches new Reels features and more on this week’s #5Things!

All In The Family
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Keke Palmer says “Yep” to Meta and VR! The actress hosts a VR-themed series for the company, Snap launches a Family Center, TikTok celebrates Black-owned businesses and more on this week’s #5Things!

Instagram Reels It In
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Instagram walks back its controversial platform changes, Facebook reports a drop in revenue for the first time, TikTok is planning a TikTok Music app and more on this week’s #5Things!

Influencing Instagram
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Instagram Chief Adam Mosseri responds to backlash over the platform’s shift to video, Meta launches an updated Facebook feed format, Gen-Z becomes the first generation to see a decreasing use of social media and more on this week’s #5Things!

Snap Your Desktop
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Shopify and YouTube partner to make shopping more social, Instagram tests its Creator Marketplace, Snapchat makes the move to desktop and more on this week’s #5Things!

Deal or No Deal
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Twitter is bookmarking Elon Musk’s acquisition! The platform suing him for attempting to abandon the $44 Billion deal, TikTok’s offering free training courses for SMB’s, Instagram is testing out AR elements within stories and more on this #5Things!

The TikTok Tapes
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Buzzfeed releases “The TikTok Tapes,” Elon Musk Outlines his final steps needed to finish the Twitter acquisition deal, Snapchat is developing a “Snapchat+” subscription service and more on this week’s #5Things!

Pride Edition 2022
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Pride has grown and evolved considerably since its origin as a riot against Police brutality at The Stonewall Inn in 1969 New York. It’s the time when the queer community as at its most visible, a monthly focal point for us to come together and celebrate the accomplishments that we have made as well as the found family we have forged.

Juneteenth Edition 2022
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Over the last 2 years we have experienced our nation’s increased interest in the history of Juneteenth and the events that took place. Juneteenth is representative of June 19th, the day when federal troops arrived in Galveston, Texas in 1865 to take control of the state and ensure that all African American enslaved people were freed.

Tik Tok Toe
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Tik Tok Toe, it's three in a row! TikTok launches a creator crediting tool, Instagram tests new reaction tools to stories, Twitter adds Super Follower exclusive spaces to their existing feature and more on this week’s #5Things!

5 Takeaways from Social Media Week
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This week, we introduce Julie Bentley, as she provides her five biggest takeaways from Social Media Week: 

Running On Vibes
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Instagram tests NFT display options, Elon Musk unveils his new plans to Twitter investors, TikTok shares insights into emerging gaming trends and more on this weeks’ #5Things!

The Sun Sets on Facebook Podcasts
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Facebook unfriends its podcast platform, Instagram expands Reels to 90 seconds, Twitter tests a “close-friends” feature and more on this week’s #5Things!

Twitter SOLD
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Elon Musk turned his sights from Mars to Twitter, purchasing the platform for $44 billion! Find out about this development as well as LinkedIn’s engagement growth, Reddit Ads’ potential and more on this week’s #5Things!

It’s Post Time Somewhere
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Got to BeReal! Find out about the new app sweeping the nation, Meta’s 10-year growth plan for wearables, the best times to post on social, and more on this week’s #5Things!

We Don't Tweet About Elon
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Elon Musk has a busy week, Snapchat launches dynamic stories, TikTok opens AR Tools to all users and more on this week’s #5Things!

Who is the Snapchat Generation?
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Twitter shares insight into travel trends, Instagram adds new messaging features, Snapchat publishes its 2022 "Snapchat Generation" report and more on this week's #5Things!

Twitter's Brand Bracket Is a Slam Dunk
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TikTok gets into the stories game, Twitter’s annual brand bracket returns, Instagram brings back its chronological timeline option and more on this week’s #5Things!

5 Takeaways from SXSW
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This week is our first ever LIVE episode in front of an audience!

Introducing "Famously Online"
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We have a special mid-week drop in the feed because Grey is launching a new podcast with #5Things' very own, Tommy Boyce called Famously Online. 

The White House Taps TikTok
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The White House briefs TikTok users on the war in Ukraine, Instagram launches a new moderator option for live streams, Pinterest allows pinners to share Idea Pins on other platforms and more on this week’s #5Things!

Video Needs the Radio Star
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Smile for the Thumbnail! YouTube is reportedly paying podcasters to create filmed content for the platform, Amazon launches a new audio app, Twitter drops a new trend report and more on this weeks #5Things!

Ten-Minute TikToks
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Tik-Tok? More like Tik-Ten! TikTok expands video length to 10 minutes, Reddit launches a new Discover tab feature, Instagram unveils automated captions for feed videos and more on this weeks #5Things.

It's All So Meta
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Swipe right on Doja Cat! Snapchat and Ticketmaster announce an events partnership and new in-app features, Meta launches Reels in Facebook, Twitch launches an ads incentive program and more on this weeks #5Things.

Social Media 101
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Class is in session and it’s still G.R.E.Y on this week’s #5Things! YouTube Outlines its 2022 platform, TikTok shares insights on their consumer purchase journey, Twitter announces the winners of its annual “Brand Bowl” and more!

Keeping It 100
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The podcast is celebrating it's 100th episode! To mark the occasion, Joey, Amanda, and Tommy dive into 5 large topics that have come up over the past two years.

The Avatar Age
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It’s the dawning of the age of avatars! Meta introduces 3D avatars to Instagram stories, TikTok experiments with video avatars, Snapchat hosts a bitmoji concert and more on this weeks #5Things!

The Fun in Non-Fungible
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A bored ape viewed your profile! TikTok tests letting users see who viewed their profile, Twitter and Meta get deeper into NFT’s, and a new study details increasing social media adoption by 65+ audiences on this week’s #5Things!

Deep Fake Influencers
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Pinterest brings all the boys to the yard! The platform publishes male behavior report, Meta addresses ethics for virtual influencers, Microsoft signs the biggest gaming acquisition in history and more on this week's #5Things.

Playing Games on Twitter
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There’s testing galore on this week’s #5Things! Learn about Instagram’s new Status display, Twitter’s live reacts, LinkedIn’s audio spaces, and more.

Will 2022 be the Year of the Algorithm Reckoning?
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Tiktok’s Distance Dancing to the dentist office! Tiktok signs a partnership with Atmosphere, Adam Mosseri outlines IG's key focuses, social media shopping is projected to hit 1.2 Trillion dollars and more on the first #5Things of 2022!

TikTokking around the Christmas Tree!
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We wish you a Merry Tikmas! e.l.f. cosmetics debuts a long-form “movie” on TikTok, Instagram tests a new “Dancify” capability for Reels, LinkedIn publishes a report of Gen-Z insights, and more on this week’s holiday #5Things!

The Tik Behind the Tok
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Find out how the Tok’s get made! Leaked reports reveal new insight into TikTok’s algorithm, Instagram brings back the chronological feed, Pinterest acquires video editing app Vochi, and more on this week’s #5Things.

So long, farewell, auf Wiedersehen, goodbye
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Jack Dorsey leaves Twitter, Ludwig leaves Twitch, new insights that will tell you so much more about your friends based on their Spotify Wrapped and much more on this week's #5Things. 

A Whole New World Without a Thumbs Down
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YouTube thumbs’d down the “thumbs down” button, Twitter brings crypto and NFT’s home to roost, TikTok brings Stitch into the mix and more on this week’s #5Things!

Tis the Season to Shop Social
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The social holiday shopping village is open.  A little water cooler talk alleges Meta is opening brick-and-mortar VR/AR stores, Instagram will launch livestream shopping and free holiday shipping and much more on this week's #5Things!

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