#mayfairworld by Samantha Abrahart
I’m joined by the internet’s favorite astrologer, Alice Bell. She’s the resident astrologer for British Vogue and co-host of the Astrology and You podcast. Alice and I discuss how she first got into astrology and what inspired her to take the leap and make it her full-time job. She breaks down how different elements like retrogrades, eclipses, and returns work together with our individual birth charts to inform our lived experiences. We touch on astrology and relationships and how your birth chart can be a useful tool for gaining a deeper understanding of who you are and ho...
To round out Mental Health Awareness Month, I’m joined by mental health brand consultant Meadow Lark. Meadow explains how she carved her own niche career path in the consulting space and shares her advice for anyone who is attempting to do the same. We get into how to monitor your energy when you’re consuming social media and upholding boundaries online, which can be especially challenging when you’re so intertwined with your brand. Meadow and I also discuss what burnout looks like, the inner healing that I had to do in order to become the leader I am tod...
As we round out Mental Health Awareness Month, I sat down with Elyse Cohen, the VP of Social Impact & Inclusion at Rare Beauty, to discuss building a with purpose and making a meaningful social impact as an organization. Elyse has over 18 years of experience in her craft, including working as the Deputy Director for First Lady Michelle Obama where she helped launch the Let's Move initiative. She shares what she learned during her years at the White House and how the former First Lady was a champion of authenticity and vulnerability.
On today’s lunch break, the two youngest Mayfair employees chat about what it’s like being Gen Z and entering the workforce. Summer is an executive assistant and Cheri is a graphic designer, and even though they work in different departments, they’ve become work (and real life) besties. They talk about the dynamic of being a young 20-something in an office, growing into your career, and finding yourself and your passions in the work environment. They share the biggest hurdles that they’ve faced in the transition into professional life and how they’re learning to let their pers...
Jesse Israel is a social entrepreneur, meditation leader, former record label executive, and founder of The Big Quiet, a mass meditation movement. He’s found a way to utilize his experience with concerts and festivals, and turn down the volume with his large-scale community meditation events. The Big Quiet is all about giving people permission to look inward, talk about real stuff, and do it in a context that feels accessible. In other words, it’s far from your local Buddhist center.
If you’ve seen your favorite celebrity or influencer wearing a custom charm necklace, it’s most likely a design from today’s guest, Lisa Sahakian. Lisa is the founder of Ian Charms, a handmade jewelry and apparel brand based in LA. We get into her transition from reality TV production assistant to full-time designer, what sets Ian Charms apart from other jewelry brands, and her approach to PR and marketing. Lisa is known for being a rule breaker in the design and social media spaces, and she shares how she’s building up her team to reflect her vision a...
Julianne Goldmark launched Emi Jay in 2009, and it has since become the must-have hair accessory brand. Celebs like Kim Kardashian, Hailey Bieber, Emma Chamberlain, and Oprah rock Emi Jay clips, hair ties, and hair bands. All of us here at Mayfair are obsessed with the brand, so of course I had to ask Julianne about her favorite ways to style The Big Effing Clip, what’s coming up next for the brand, and how she’s created a whole story and lifestyle around Emi Jay. She shares the biggest hurdles that the brand has had to overcome and her top...
Today, I’m joined by the duo behind OGBFF, Lauren Schiller & Angela Ruis. Lauren and Angela share how they launched their brand in 2020 and have grown exponentially since then. They share the stories behind some of their most iconic drops, how they’ve navigated the fashion industry, their nostalgia for the early 2000s, and what’s next for OGBFF. Listen in to hear how these Instagram-turned-real-life BFFs turned a thrifted t-shirt with a custom graphic printed on it into a whole trend and where they’re going from here.
Today, Larissa and I talk about:
#35: Senior Marketing Manager Sophie Coleman answers your questions about how she joined Mayfair, how to stand out when applying for a position here, and her advice for getting started in marketing for a brand you love. She also shares about her experience as a remote, international employee and how she’s constantly working on work-life balance.
#34: Robyn Delmonte, aka @Girlbosstown, is the queen of PR on TikTok. She quickly rose to fame on social media by suggesting marketing moves for celebrities, influencers, and brands (including Mayfair Group!). Her page has over 31 million likes from her popular series like PR Moves, Shit We Forgot About, Deep Dives, and The DD.
#33 Join Mikaela, Wholesale & Private Label Assistant, and Kylie, Creative Content Assistant, for a lighthearted conversation about their intentions and resolutions in the New Year. They also reflect on things that have helped them immensely in the past year that they hope to take with them into 2022.
#32 Jaclyn Johnson, founder and CEO of Create & Cultivate, is a force to be reckoned with and a trailblazer for entrepreneurial women. By the time she was 28, she sold her first business, and later built Create & Cultivate to become a multi-million dollar business that reaches thousands of women worldwide, boasting collaborations with brands like Amazon and Microsoft and celebrities like Kim Kardashian West, Jessica Alba and Chrissy Teigan. She is currently an angel investor and advisor to startups. Today, Jaclyn shares about her upbringing and how entrepreneurship was a “happy accident” for her, selling her first businesses and where the need...
This year has been the biggest year of learning for The Mayfair Group. The journey of building this business earned immense success with a lot of incredibly valuable lessons along the way too. On today’s lunch break, Mayfair’s CEO, Sam, and COO, Devonne, reflect on 2021 sharing the lessons they’ve learned and giving advice they have to give fellow entrepreneurs, aspiring entrepreneurs and anyone hoping to do what they love and make a difference.
Cass Dimicco started her career in the fashion industry as an assistant buyer for a department store, while building her side hustle as an online content creator. In 2017, her online blog eventually gained enough traction for her to quit her job and create fashion content full time. Less than two years later, she co-founded Aureum, a luxury jewelry brand intended for everyday wear, with her now husband, Matthew Hoyle. Their inspiration behind the pieces was a vintage feel with a modern approach. In this episode, Cass shares all about her journey to creating a very successful business and brand.
#29 Today, PR Manager Lauren and E-Commerce and Merchandising Manager Remy reflect on the amazing accomplishments for The Mayfair Group in 2021. From A-List celebrity gifting wins and impactful collaborations, to the first in-person event after a year and a brand new service offering, the small but mighty team has made incredible strides this year.
Marissa Meizz is the Founder of No More Lonely Friends and a content creator. When a guy named Drew posted a TikTok about overhearing Marissa’s friends talk about making plans without her, it went viral. After receiving thousands of messages from people saying they have experienced something similar, she decided to make a change. She dumped her entire friend group and founded the movement in hopes to build more connections. Since creating the community, she has had many meetups in cities all over the US and just recently launched merch. Marissa has a mission to one day have No...
#27 Today, Creative Content Assistant Kylie and Executive Assistant Summer open up about their struggles with balancing work and life. They also discuss how The Mayfair Group has had a positive impact on their lives, from the encouragement they receive to be authentic and love who they are, to teaching them how to be self aware and self reflect. Their positions at Mayfair have given them the opportunity to grow both professionally and personally. They also discuss:
#26: Serena F*cking Kerrigan is the Queen of Confidence. She is an entrepreneur, CEO and internet personality who changed the TV landscape during the global pandemic by creating the first ever Instagram Live reality show, Let’s F*cking Date. The show streamed Serena’s virtual blind dates to her audience of 400K+ followers and amassed over 5 million views. What started as a way for a single 26-year-old to entertain her followers in quarantine, was immediately dubbed by The Today Show as “Quarantine’s New Must-Watch.” Let’s F*cking Date became an international sensation with numerous brand partners, including Bu...
#25: As two 24-year-olds fresh out of college, E-Commerce Intern Maisie and Merch Design Coordinator Saige shed light on the uncertainty that came from the pandemic as they had to immediately leave campus, move back home with their parents, finish school virtually and somehow navigate finding a job in the corporate world, plus:
#24: Claudia Sulewski is a social media influencer who boasts over 5 million followers across YouTube, Instagram and TikTok. She is also an actress paving her own way as she transitions from creating content on her own terms to acting in large productions. Claudia started her YouTube channel in 2010 as a hobby in her hometown of Chicago before she moved to Los Angeles in 2014 where she jumped into hosting. Claudia is also the co-host of the podcast, “We Bought A House” that she launched alongside her boyfriend, Finneas O'Connell.
#23: Marketing Assistant Sophie and Graphic Designer Cheri are giving you a light episode on your lunch break today, with a lot of talk about astrology and birth charts. Get ready for Sophie and Cheri’s favorites and least favorites of the astrological signs, plus:
#22: Rory Kramer is a California-based professional photographer, filmmaker, and videographer. His work has taken him all over the world capturing images and video for some of the world’s biggest artists including Justin Bieber, The Kid LAROI, Avicii, Kanye West, The Chainsmokers, Tori Kelly, Martin Garrix, Steve Aoki, Rae Sremmurd, and more. Along with his work in the music industry, Rory actively uses his own platforms to encourage others to chase their dreams, live outside of their comfort zone, and live life to the fullest. Rory is also the host of MTV’s show “Dare to Live”, and you can find...
#21: Sam brings on a very special guest for today’s Lunch Break; her best friend, Becca, also known as the “Malika of Mayfair”. Their friendship goes back years before Mayfair was even an idea and you can definitely tell from their magnetic chemistry.
#20: Lisa Donovan is the founder and CEO of The Pattern, an intuitive, astrology-based social networking app that was created to help people better understand themselves and connect with others in a deeper way. Celebrities like Channing Tatum have given the app public praise for its accuracy. Lisa has an extraordinary resume, starting out one of the first YouTube creators and later selling her business, Maker Studios, to Disney for $500 million.
#19: The Mayfair’s social media team gets deep on today’s Lunch Break talking about the benefits and dangers of the medium they’re most passionate about. In case you’re new here, our Lunch Break series takes you behind the scenes of the company and into the minds of our talented employees.
#18: Chrissy Rutherford is a fashion and social media expert with over 12 years of experience in the industry. Currently, she works as a digital creator and has partnered with brands like Tiffany & Co., Jimmy Choo, Saks Fifth Avenue, Farfetch, UGG, and more. In June 2020 she also co-founded 2BG Consulting with fellow editor Danielle Prescod—together they advise fashion and beauty brands along with influencers on how to implement anti-racist communication strategies.
#17: Close your laptop, put on your AirPods and take a moment to yourself to learn from our team. Our Lunch Break series takes you behind the scenes of Mayfair and into the minds of our talented employees. Today, you’ll hear from our Chief Operating Officer, Devonne, and Director of E-commerce, Amy. They’re offering all the resume and interview tips, plus how to stand out to potential employers. Listen until the end for a fun round quickfire questions! #MAYFAIRWORLD
#16: Today I welcome Lauren Scruggs Kennedy to #MAYFAIRWORLD! Lauren is an entrepreneur and clean-living expert serving her ultimate mission of sharing easy ways to pursue a lifestyle of clean and healthy living. Ten years ago, Lauren endured a tragic, life-changing event when she was sucked into propellers of a small plane she was exiting. As a result, she lost her left arm and left eye. Her story is an incredible one of resilience, strength and beauty.
#15: Are you starving for more goodness from The Mayfair Group!? Welcome to today’s Lunch Break episode where we take you behind the scenes of Mayfair and into the minds of our team. Today, you’ll hear from our Senior Sales Assistant, Kara, and Office Manager, Mikaela! Kara and Mikaela work on all of the company’s sales accounts for the fashion brands we represent. You’ll get to hear all about what this means and how sales in the fashion industry works! Listen until the end for a fun quickfire of superlatives: Mayfair Employees Edition! #MAYFAIRWORLD
#14: Dr. Julie Frantantoni is a Cognitive Neuroscientist at the Center for BrainHealth, part of the University of Texas at Dallas. Her job is to learn all about the brain mechanisms that underlie human behavior, specifically the thinking, planning, problem solving and decision making of the brain. Much of Dr. Julie’s day to day is conducting research, a lot of which has revolved around the study of empathy, our favorite word at Mayfair! You can imagine my excitement for this conversation.
#13: Hungry for more from the Mayfair team!? Welcome to today’s Lunch Break episode where we take you behind the scenes of Mayfair and into the minds of our team. Today, you’ll hear from our Creative Director, Kaylee, and PR & Marketing Assistant, Sophie! Kaylee and Sophie work very closely together to conceptualize, visualize and execute the aesthetic and feel of a campaign, bringing it to life from a visual and marketing perspective. You’ll get to hear all about the most recent campaign they’ve designed for our latest drop, what they are currently working on, and some super in...
#10: Dr. Deepika Chopra is an OPTIMISM DOCTOR® and founder of Things Are Looking Up™ who specializes in what she has coined, "evidence based manifestation". Her work has been featured in Forbes, Harper's Bazaar, VOGUE, GOOP, Variety, E!, NBC and more. She bridges together holistic practices and evidence based science to cultivate self mastery tools to help clients, couples and corporations cultivate their own sense of lasting happiness, resiliency, optimism and success. In today’s episode, we talked about how happiness is a choice we make every day; it’s something we already have the tools to achieve, we just need to...
#11: Hungry for more from the Mayfair team!? Welcome to today’s Lunch Break episode where we take you behind the scenes of Mayfair and into the minds of our team. Our merchandise is the biggest part of our business and the process of bringing our products to our community has transformed immensely over the years. Remy and Amy make up our E-commerce team and they oversee the entire lifecycle of each merch drop. You’ll get to hear all about what they are currently working on, and how they work with multiple teams inside and outside of Mayfair to brin...
#10: Today I’m chatting with Madisson Hausberg, a cast member on MTV’s Siesta Key. Madisson and I met when she came to a Mayfair pop-up event and we hit it off instantly. Madisson has been open about her mental health and in our conversation today, she shares how being on a successful reality tv show has affected her mental health. We also talk about empathy and the power of words, and the importance of always working on loving yourself first. Plus, if you’ve ever wondered how someone gets cast on a reality tv show, Madisson shares her story...
#7: Ready for your lunch break!? Welcome to another Mayfair Lunch Break episode where we take you behind the scenes of Mayfair and into the minds of our team. Our collaboration with 437 has been on our plates and today, our COO, Devonne, and PR Manager, Lauren, are going to take you into the PR and VIP gifting strategy for this launch. They will also give you a little background on their expertise and where they came from, plus some rapid fire questions! #MAYFAIRWORLD
#8: Hyla Nayeri and Adrien Bettio are best friends and at just 20 years old, they founded 437 by investing a few thousand dollars each. In just a few short years, it’s generated multimillion dollar revenue figures and been featured in major publications like Cosmopolitan. Today, myself and Mayfair’s Creative Director Kaylee chat with them to dive into the inception of the business and the gap they sought to fill in swimwear. The two reveal what it’s like creating and growing a business with your best friend, how they handled being made fun of for starting their business and their...
#7: Ready for your lunch break!? Welcome to the first Mayfair Lunch Break episode where we take you behind the scenes of Mayfair and into the minds of our team. In these episodes we’ll share more of the business side of things. Today, we have our Graphic Designer, Liv, and Merch Designer, Sophia, giving us a look into the process of a merch drop from start to finish. Liv and Sophia also give you a little insight into how they became a part of the Mayfair team and their best advice for creatives. #MAYFAIRWORLD
#6: Sydney Carlson is the co-founder and designer of tech accessory company, Wildflower Cases, alongside her mom and sister. She is the epitome of a trendsetter and someone who is unafraid of showing up as her true self. I met Syd and her family over seven years ago at Beautycon and they were people that I just knew would be in my life forever. It was so fun to catch up with her and talk about how she deals with imposter syndrome, her daily routines and where she finds her inspiration for the phone cases she designs and the fashion...
#5: This month is Pride Month, and I couldn’t think of a better guest to have on the podcast than my own brother, James Abrahart, professionally known as JHart in the music industry. Jay came out as gay when he was 25 years old and today, he shares all about his journey of self-discovery, how he noticed the first signs of “gay intrigue” and how his early childhood shaped who he is today. Jay is also an incredible musician and songwriter who has worked with quite the roster of well-known recording artists like Usher, Justin Bieber, Camila Cabello, Kygo, Illenium, Keith...
#4: Taylor Rooks is a sports journalist, host of The Bleacher Report and my long time friend from way back in Atlanta! Taylor and I grew up together and in our conversation today, we reflect back on when the accomplishments we’ve made today were just dreams. Taylor uses her platform to speak out on a lot of today’s ardent topics, one of them being women empowerment. In this episode, we talk about her journey into a male-dominated industry, how we all see life through the lens of a man, and why it’s so important for women to champi...
#3: Lauren Elizabeth joins me today to talk about all things mental health, specifically the effects social media has on our mental health and how to cope. Lauren is an OG YouTuber, blogger, podcast host, entrepreneur and mental health advocate. I am in awe of her ability to be so open and vulnerable on such a public platform. She has suffered from depression and struggled with self love, constantly feeling the need to find her identity in relationships and people pleasing. We talk about why she took a long break from all social media platforms, how she is creating a...
#2: On today’s episode, we’re getting uncomfortable with Dom Roberts, a graphic design creative and activist. In the wake of the killings of Ahmaud Arbery, Breonna Taylor, and George Floyd, Dom decided to use her platform and skills to spark uncomfortable conversations, creating a viral Instagram post that received attention from celebrities like Reese Witherspoon and Sophia Bush. Our conversation touches on Dom’s perspective of the progress today’s society is making toward racial equality and her hopes for the future. We also talk about how she stays authentic on social media, how she deals with hate, and her...
1: We get so many questions on how I started The Mayfair Group, and I only thought it was fitting to have our very first episode on #MAYFAIRWORLD be a solo episode answering this most asked question. The answer is so much longer than what I could put in an Instagram caption, and so much deeper than what you see in an altered social media reality. Through my journey of creating and building The Mayfair Group, I’ve learned so many things about myself, about finding meaning and purpose in life… 9 things that I specifically want to share with you all...
#MAYFAIRWORLD is a podcast unlike any other capturing the unfiltered stories of today’s social disruptors, cultural shapers and people who defy the norm. Brought to you by The Mayfair Group, CEO Sam Abrahart is continuing her search for authenticity and human connection through hosting raw and gritty conversations that highlight what it means to be a human navigating the world today.
