10-minute food truck training by Bill Moore
What passion means for your business.
What you need to know about canceling a contract.
What should I pay my people is a common question for a new food truck owner.
People instinctively notice something wrong with AI generated photos and text. Don't damage your brand as being fake.
Builders should be builders of the best product they can produce. Leave the incomplete AI generated courses alone, invest the time building better trucks and trailers.
It is March and what should you be preparing for? Next winter! You know it is coming...
Trade Secrets are a marketing ploy especially designed to separate you from your money.
High prices force us to justify the money we paid before we ever taste it or order it.
Do you create a new policy every time something goes wrong?
Thank you all for sticking with me for 700 episodes!
Tips on building a website that drives sales to you instead of away.
We can't price from a photo without details. Yet people expect it.
Today I am interviewing Ashley Wells and discussing serving safe food every day.
Leadership is also setting the example. The example defines the culture of your business not the stated policies.
Food Truck owners have Seventy 1-minute tasks every hour. So effective use of time becomes important.
Keep telling yourself that. People fail in good economies as much as bad. People still eat, they just aren't choosing you.
Online orders are great and a necessary guest convenience BUT adding a fee just to place an order is just unnecessary friction. Friction leads to abandoned carts and lost sales.
My thoughts on the good and the bad of a potential new law in Alabama winding its way through the Legislature.
Time passes whether you are proficient in your business or struggling. Accumulating time does not make advice better.
What happens when you post under a nickname on Facebook? How does it hurt you?
How much can you lose by believing a Do It Yourself course on building your own food truck?
Taking a food manager certification? Many people say its "common sense" well..... It's not.
There is NO secret to cleaning your shortening, yet TikTok would have you think otherwise.
People create "websites or apps" everyday. The question is will they help you by providing benefits or just a waste of money?
People know they need help and have ready made excuses on why they don't use the help offered.
What do a chef, a food truck builder and outdoor propane deep fryers have in common? Give a listen and find out!
Here is how I would spend $50 on Marketing.
Should your equipment be placed flush against the wall or have room to "breathe"?
A story about my high school friend and his adult daughter's adventure in to food truck ownership.
Arrogant unintelligent food vendors say this far too frequently. Let's discuss what this does to our industry.
Which type of refrigerator should you get and how does it play into your first inspection?
It hurts your feelings when someone complains about your prices. You want to make a living, they want cheap food. Those two goals often collide.
Someone implied I can not possibly have done or do all the things I say I have done. Well, let's talk time management.
There are many types of insurance you need. More than you might think. Lets talk about all the different insurance.
Getting inspected can be nerve racking. What happens when the inspector appears to be new and asks for something you think is unusual?We have SPACE for you at the National Street Food Vendors Association! Support, Promotion, Advocacy, Community, Education all on one site. https://nsfva.org/
Which on is better? Food Truck or Food Trailer. Let's discuss.
Many food trucks opt for a TV as a menu. Lets talk about the good and the bad of TV menus.
You have so many requests for a sauce or spice rub and want to sell it in retail establishments. Today we discuss what it takes to make that happen.
Partnerships make the world go round. As a food truck owner you need things other people own that you don't. Like a place to park.
As a business owner the highest responsibility you have to yourself and your staff is safety. Today we are talking about keeping your property safe, your staff safe and your profits safe.
Getting your food truck ready for the winter so reopening in spring is a breeze.
Don't price based on your personal financial situation. Just because you are a cheapskate doesn't mean everyone else is.
The Legal side of hiring your kids. What they can and can't do on your food truck.
Is purchasing a Blackstone grill a business investment or just a way to get by?
You Products is good food but you need a great system to deliver it consistently.
The getting started as a tent vendor. Permits, equipment and food safety.
Being a tent vendor can be challenging especially when it comes to permits. Today we talk about the basic permits you may need and where to get them.
What happened to Burger Chef, Rax, Shakey's, and so many other strong chains that are no longer with us. More importantly how can you protect your food truck from the same fate.
Microwaves are not evil! They are simply tools of the trade. We are talking about safety and verifying efficiency of your microwave.
Tip prompts are everywhere. Historically tipping in the US comes from a dark place. More recently tipping became a legal way to not pay a minimum wage. Tipping used to be a reward for having received great food and service. Now it is an expectation regardless of if deserved.
Allergens are a serious concern and should be handled with professionalism and care. We don't want to make anyone sick!
Should you do third party delivery? What are the expectations of your guests? Who get blamed when something goes wrong?
People are different, we all know that, but did you know we taste things differently from each other? This makes the perfectly balanced dish not taste the same to everyone!
Have you been convicted of a felony. This check box is no longer allowed on an application. Back ground checks are expensive so what should you do?
Health department telling you "NO!"? In some cases what they require creates a burden on your business and could be worked around with an Alternative Operating Procedure. We have SPACE for you at the National Street Food VendorsAssociation! Support, Promotion, Advocacy, Community, Education all on onesite. https://nsfva.org/
What is the best way to cool off your shortening for transportation?
I got a call from a long time friend about expanding his business and involving food trucks on his property. He was shocked at the Demands.
We are bombarded with sales tactics all day long most put trickery over substance. Let's explore some of the common ploys used in marketing and why they work.
Partnerships must benefit both parties. Making one sided demands like "I need a minimum" is not a partnership, it is a demand from a position of weakness.
Got surface rust on your stainless? Purchase an import made with low grade stainless? Just seeing oxidation where it shouldn't be? Here is an anti-hack don't use WD-40 as if it is a stainless polish and as if it food safe. It is neither.
No one reads. Not the menu, not the disclaimers, not the fine print and certainly not the warning on my scheduler. There is NO SUCH THING as free credit card processing.
In the world of Food Trucks there are people you can trust to deliver and people that have a foot in the grave of financial failure. Let's talk about protecting your money.
Food truck owners often start on a limited budget and the first thing sacrificed is quality equipment. Today we explore why you need to invest in NSF approved equipment.
Over two years ago Melisa and I attempted to visit a nationally know food truck brand. We ended up not eating as they were slow as molasses taking orders. This past weekend they were in town and had no lines. Here is what happened next.
The conclusion of the interview with Allen Bledsoe from Willy B's Smokehouse. Today is all about humble beginnings in a tent.
For the next two episodes I am interviewing Allen Bledsoe from Willy B's Smokehouse. Today we are talking about setting near Lowe's.
For the next three episodes I am interviewing Allen Bledsoe from Willy B's Smokehouse. Today is all about humble beginnings in a tent.
Quality goes beyond just buying good ingredients and cooking them properly. Quality exists in everything you do on the food truck. Today we talk about marketing quality.
Quality goes beyond just buying good ingredients and cooking them properly. Quality exists in everything you do on the food truck. Today we talk about service quality.
Quality goes beyond just buying good ingredients and cooking them properly. Quality exists in everything you do on the food truck. Today we talk about training quality.
The Disney Companies have these 4 values as the basis for how they operate in their theme parks world wide. These same 4 values are the same values every food truck needs to be successful.
A common phrase used to shut down education. For opinions where there is no definitive right or wrong, certainly be civil and agree to disagree. BUT where there is right and wrong shutting down the conversation is hurt by saying "agree to disagree"
How many food trucks are in the USA? How much in sales does the food truck industry do? Let's figure it out!
Should your fancy new griddle always be gray/silver or is a black buildup acceptable?
I attended a food truck Friday event in our small town and discovered new food trucks to our area. One was a member of our Facebook group!
You missed Las Vegas! The Food Truck Owners Expo in Las Vegas ended yesterday :( Here is how it went for me and why you should attend the New Jersey version in December 2025.
Should take out a loan to start your food truck business? What if I told all businesses even those "self funded" ones have a loan obligation to repay!
What are common points lost on a food truck heath inspection? Today we are talking about how to NOT lose those points.
How to troubleshoot your equipment and perhaps have a day of lost sales or a costly repair.
You will have equipment failures. Be prepared to handle those failures with an onboard tool box and basic back up parts on stock.
Copying a national brand to promote your business will never end well. Let's explore why you need original thoughts for your branding.
I use Easy Eats for my POS system. I interview Warren Nash co-founder of Easy Eats and he shares a demo of the system. You can get your free demo to explore here: https://easyeats.com/
Stephen Covey says one of the best ways to master a subject is to start teaching it when you first learn. The problem is what if the "teacher" really has not learned the subject in depth enough to know if the advice is viable especially for a food business?
I am talking with Jeremy Lessaris, CEO of https://www.verifee.com/. His mission to educate small and large business on credit card processing and help them save money WITHOUT passing on the fees. I learn a ton every time I speak to Jeremy.
Moving over to the new bill passing Oklahoma called Food Truck Freedom. Let's see if it really is.
Good, Bad and Ugly of the new bill passed in Texas to help mobile food vendors.
Free money! At least that is what the clickbait headlines say. Let's dive into your responsibilities with the so called "no tax on tips" bill.
OMG tips again! I don't want to see you taken to court by the labor board or your own employees.
Update on my surgery and how plans don't always go as we thought.
Stop being an underpaid sales person and STOP overpaying for services. Those referral and residual incomes are being paid by YOUR fees. Stop being taken.
What do guests find acceptable when it comes to waiting on food? You be surprised how FAST the expectation !
What do Wonder Woman, a Lie Detector and a Personality Test have in common? The answer will help you create a better team for your food truck.
Today I am speaking with the co-founder of Easy Eats, Warren Nash. He takes us all through getting started on their platform with your own demo account. We talk about the must have features for your food truck success.
Being told "you should franchise this!" is a great feeling BUT not all recommendations to franchise are pats on the back.
I decided to see what other happens on other Facebook groups and answer questions that got ignored completely or contained dangerous or bad advice.
Don't you wish advertisers would just tell the truth, the whole truth and nothing but the truth?
I decided to see what other happens on other Facebook groupsand answer questions that got ignored completely or contained dangerous or badadvice.
Like you, I wear many hats. Just listen to the intro, I have three main businesses and responsibilities, plus wife, kids, etc.
Seems like moral, legal and ethical should be a way of life and self-evident, but...
Cash App, Venmo, Zelle and other money moving apps have a personal application and a BUSINESS application. Use the personal app to conduct business and you risk frozen accounts, forced refunds with no seller protection.
