bricks and clicks by Triple Whale Network
Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.
Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.
Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.
Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.
Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.
Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.
Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.
Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.
Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.
If you heard the most recent what's in my pantry episode, the group talked about launching a panckae mix brand. Andrew Maida Launched Flourish a few years ago, and talks expanding into the US.
Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.
Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.
Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.
Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.
Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.
Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.
The unsexy parts of the process may be the most important. Reviewing the trade spend you’ve spent on events with retailers may not always be the most exciting.
Olvia Chen and Pauline Ang are best friends and moms who started Twrl Milk Tea during the pandemic needed to fulfil the need for going out to the boba shop.
Johnny and Colin are back! This episode was recorded live at Naturally Bay Area with Heather Cooper, Senior Vice President of Retail Sales at Oatly.
We're taking a few weeks off for a pat leave, so we're going the episode we've been putting off.
It's that time of the year -- when buyers are looking to run promotions on everything from ice cream to sunscreen.
Johnny, Colin, and Lucas share their experience raising capital, and why it's left a bad taste in their mouths.
Josh Mohr posted this would you rather to Twitter. Johnny and Colin breakdown which one is better.
Johnny and Colin break down their approach to hiring, recruiting, and managing and we discuss why there aren't more graduates looking to work in consumer packaged goods.
Johnny and Colin chat with Chase Novelich, Director of Ecommerce at Bachans, a Japanese Hot Sauce that has quickly become a pantry favorite.
Drew Marconi, founder of Intelligems, swings by to talk about pricing and how it impacts your bottom line. Your customers may be
Johnny and Colin fly by themselves in this episode talking about sales velocity. In this episode they discuss:
Josh Mohr cut his teeth at Red Bull Energy Drink during its early days in North America. After an 8-year stint in the energy drink category, he hopped over to help Muscle Milk become the #1 protein brand with millennials, ultimately ushering the brand through acquisition.
What else is in our pantry? Johnny, Colin, and Lucas reach shoulder deep into their pantries to pull out 3 more stacks for discussion around pricing and promotion.
As the Omnium team builds out My Brand Pantry, Johnny, Colin, and Lucas all picked a product from their pantry and guess the price on DTC websites, Amazon, and grocery retailers.
Johnny and Colin are planning out their year of promotions. Hear how they plan for their CPG clients. In this episode they talk about planning how to roll out the MAPs across all teams.
How do you use your data, and what learnings can you develop from it? Johnny and Colin break down what to look for when developing your MAPS.
Recorded live in the Gorgias office, Colin Davidson shares what brands who started as DTC need to know before going into grocery.
In this episode, Lucas asks Johnny and Colin about Expo west. What they saw, what was missing, and what their biggest takeaways were.
One of the most common myths in CPG is that you can make it up in volume. Sometimes it's doable but unless you're a big company you're not going to make up for eroding margins.
We screwed up how we would spend the $75,000,000 raised by Liquid Death by not investing in data. Investing in Nielson, IRI and other data sources are a great investment when growing your business.
Johnny and Colin are back, and don't expect this episode to be popular, but watch out when changing your packaging. It's rare to see a lift in sales when there is new packaging being released.
Johnny and Colin share how they use pay for performance marketing to evaluate the best trade rates and promotional opportunities in grocery store promotions.
In this episode of Bricks and Clicks, Stix joinsJohnny and Colin of Omnium to talk about Liquid Death's Cans in Hands strategy.
In this episode of Bricks and Clicks, Johnny and Colin of Omnium break down
The first recorded episode of the year
Colin and Johnny of Omnium breakdown why it's so hard to sell online.
60-75% of account planning is spent on distribution planning because it's going through SKU by SKU to see what products are selling well in each location.
What happens during account planning? In short it’s a collaborative process when everyone, from the team at Omnium, heads of sales, account management, and customer marketing go over weeks and years of data to drive and execute the strategy for each account (retail store).
Transactional spending is something we all spend on, buying events, ads, shopper marketing, any type of marketing in store -- the goal of these is to drive sales in store, but also to build relationships with your retail partners.
When you walk the grocery store, you always see the same products. Why is that? It might be easy to ignore when launching a new product, but most products that are launched, don’t make it. Your favourite brands probably started out with one product, and even if you do succeed, it’s very hard to replicate that.
Retail data comes over looking at 104 weeks, or two years worth of data to be able to make multimillion dollar decisions for CPG brands.
What is Trade Marketing?
Welcome to Bricks and Clicks, hosted by Johnny and Colin of Omnium. Every day they bring strategy and insights to their CPG clients developed by mathematicians with PhDs. Now they're sharing insights, strategy, and weekly events with you!
