(in)visible (de)signs by Keith Tam

Last Updated: June 25, 2026
Discussing communication design on a meta levelBlogs athttps://medium.com/invisibledesignshttps://nontxt.com
與陳傳智談宗旨 On purpose with Simon Chan
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〔粵〕何謂一門學科或行業的「宗旨」?我們可以從個人、行業、和社會三個層次去思考。今集邀請到建築師兼大專講師陳傳智Simon Chan一同探討建築設計的宗旨。

寫作苦與樂 The woes and joys of writing
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〔粵〕很多人對寫作可說是又愛又恨。這集我們探討寫作的不同面向:當中的喜悅、痛苦、思考過程、工具與技術、藝術性、技巧等等。如果人工智能可以在極短時間內生成文字,那麼職業作家或者任何會進行寫作的人在文字創作這門手藝上還會有前途嗎?

設計師的成功之道?The road to becoming a successful designer?
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〔粵〕怎樣才算得上一個「成功」的設計師?本集從個人的成功定義出發,探討成為成功設計的多個維度,包括實用性、商業/經濟價值、影響力與及個人實現。

前瞻性思維 Futures thinking
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〔粵〕在一個瞬息萬變的世界中,我們要怎樣設計?「前瞻性思維」(Futures Thinking)如何能夠幫助我們在充滿不確定性的未來中前行?在不能確切知道未來會發生什麼事之前,處於現在的我們能做什麼?設計思維系列的第五集,Peter與我們一起討論「前瞻性思維」。

字體雜談 A typography miscellany
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〔粵〕這一集我們為您帶來三則來自全球和本地字體設計社群的新聞:

名可名,非常名 What’s in a name?
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[粵] 本集再次邀請Charles吳霆鋒和Henry葉振軒,一同探討近日關於港鐵站出口命名的話題。以老子《道德經》中「道,可道,非常道;名,可名,非常名」為引,思考公共運輸系統中標識設計的種種考量及一些相關的實踐案例。

與吳佩儒談主題樂園設計 On theme park design with Carol Ng
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[粵] 本集邀請到香港設計師吳佩儒分享她在香港及加拿大從事主題樂園設計的工作經驗。傳意設計這個範疇,如何在主題樂園的創作中發揮作用?曾到訪香港主題樂園的朋友,相信都見過 Carol 的設計作品!

同理心 Empathy
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〔粵〕設計思維系列的第四集,繼續由Peter Chuah蔡振嘉帶領我們探討設計思維內的「同理心」如何影響實踐的成效。設計的好壞是否見仁見智?設計思維中的同理心能否確保一個設計的質素?設計風格和具有同理心考量的作品能否共存?

笑談港式英語 Hong Kong English
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〔粵〕港式英語豐富多變,融會了中英文的語言背景及在地文化的特色。港式英語往往被視為非正宗英語,但近年Kongish冒起,成為香港文化身份的一部分,而有別於傳統上的Chinglish和港式英語。本集讓我們笑談港式英語具活力的一面。

PowerPoint泛濫? Slide deck overload?
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〔粵〕無論在工作還是學習中,或多或少都會接觸到簡報或投影片,如今也常被統稱為PowerPoint、PPT或slide deck。它的出現是否有其必要?PowerPoint的廣泛應用,又如何改變了表達與溝通的方式?

五種教學觀點 Five teaching perspectives
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〔粵〕開學在即,本集引用Daniel D Pratt及John B Collins創立的Teaching Perspectives Inventory,藉其問卷自我評估一下我們的教學理念、取向和實踐。

與黎家欣談食物設計 On food design with Gabriella Lai
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[粵] 本集邀請到香港設計師黎家欣分享她跨領域的研究、策展和設計經驗。圍繞食物的創作和設計有哪些呈現方式及範疇?食物設計在香港有沒有發揮的空間?

與吳茂蔚談在英國教設計 On teaching design in the UK with Clive Ng
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[Cantonese] In this episode we invited communication design educator Clive Ng to share his experience teaching design in the UK. How do the pedagogical approaches differ between Hong Kong and the UK? Process or portfolio oriented? Emphasis on experimentation or adopting a user-centred methodology?

Uniquely Hong Kong 香港獨有
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[English] What makes Hong Kong truly unique? In this episode, we each share our list of things that we think capture the city’s spirit. Please share with us your list of things uniquely Hong Kong!

模棱兩可? Embrace ambiguity
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〔粵〕設計思維系列的第三集,繼續由Peter Chuah蔡振嘉為我們講解一下設計思維內其中一個重要的觀念——接納模棱兩可的不確定性。

English words as Chinese characters? 方塊英文字?
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[English and Cantonese] City folks in Hong Kong might have come across this ‘English words as Chinese characters’ creation in the public space in the recent year. In this episode, we explored the works of Xu Bing, a Chinese contemporary artist, particularly on his Square Word Calligraphy, which can be seen in Hong Kong’s Wan Chai train station and the façade of the Hong Kong Museum of Art.

Does language shape the way we think? 語言是否會塑造我們的思考模式?
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[English] Do we think differently when speaking in different languages? Would Hong Kong’s case be any different from other places given its bilingualism background? In this episode we talk about our observations and experiences in being bilinguals.

設計中的思維 Thinking in design
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〔粵〕什麼是設計思維?除了用於設計領域,設計思維能否應用在其他的範疇上?承第18集討論批判性思維,我們邀請了蔡振嘉Peter Chuah再次作客,繼續聚焦設計思維相關的議題和討論。

與梁珮怡談街拍 On street photography with Ayla Leung
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〔粵〕街頭攝影和旅遊攝影有何分別?從攝影當中我們又能夠獲得甚麼人生啟發或領悟?今集我們邀請了Ayla梁珮怡一起談談街頭攝影。

點解要返工? Why do we have to work?
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〔粵〕邊個發明返工?工作和生活能夠分開嗎?喜歡工作是不是就等於「工作狂」?今集我們分享對工作的看法與思考,探討工作作為我們生活中重要一環的影響。

品味 Taste
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〔粵〕什麼是品味?誰決定什麼算是好?本集我們探討與「品味」相關的各種面向。「沒有任何品味的判斷是無辜的——我們都是勢利之人。」這句話出自Pierre Bourdieu《區判:品味判斷的社會批判》一書之簡介。

與林兆榮談交通 On transportation with Swing Lam
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〔粵〕承接第17集講文化旅遊,今集請到林兆榮Swing跟我們分享他對香港交通工具的愛好和研究,了解他如何將興趣演化成文化導賞團,並著有《訊號山劇院》及《浪漫交通迷解碼》兩書。

升學定做嘢? To study further or to work?
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〔粵〕繼續求學,還是投身社會工作吸收經驗,是設計師職途上常遇到的難題,本集我們分享一下自己求學和工作的經驗和過程,探討一下在設計的範疇內,教學、從業、研究、甚至轉行等等的出路。

平面設計乜乜乜 A graphic design miscellany
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〔粵〕今集天南地北、東拉西扯,討論平面設計行業的種種。理論vs實踐、平面設計的價值、大師文化、學院派vs紅褲子、設計研究⋯⋯

與蔡振嘉談批判性思維 On critical thinking with Peter Chuah
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〔粵〕何謂批判性思維?批判性思維和評論、批評又有什麼關係?創意思維與批判性思維是一枚硬幣的兩面,如何在設計教學中融合兩者?本集邀請了來自新加坡社科大學的蔡振嘉博士探討批判性思維和設計的關係和種種問題。

文化旅遊 Cultural tourism
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〔粵〕何謂文化旅遊?香港又有甚麼文化特色可以吸引遊客到訪?本集我們探討一下多元化香港旅遊業的可能性,以及設計在旅遊體驗中能發揮的作用。

實體 vs 數碼 Analogue vs digital
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〔粵〕從黑膠唱片、錄音帶、光碟,到數碼串流平台,隨着數碼時代的來臨,不同的創作媒介經歷了多番變遷。近年,我們卻發現物理載體再次成為潮流。數碼科技對我們生活的塑造和影響會否使我們完全捨棄物理媒介?

與吳霆鋒和葉振軒談導示系統設計 On wayfinding with Charles Ng and Henry Yip
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〔粵〕什麼是導示系統設計wayfinding design?今集我們邀請了在建築事務所從事導示系統設計的Charles吳霆鋒和Henry葉振軒談談這個在香港比較不為人知的設計領域。

人工智能會否取代設計師? Will AI replace designers?
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〔粵〕人工智能工具日新月異,圖像與文字生成技術已成基本配置,而圖像處理、風格模仿等功能的效率與品質亦日趨成熟。數星期前,設計軟件龍頭公司 Adobe 更發佈和示範了圖文排版相關的生成式技術。設計師是否正面臨被人工智能取代的危機?設計的本質能否被人工智能完全理解並應用?

Typography:處於語言、科技、美學和文化之間
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〔粵〕還記得radiodada嗎?2010年4月7日受設計師Paul Ng邀請,到radiodada位於朗豪坊地庫雪糕店旁的直播室,做In-house節目的嘉賓。當年podcast網紅仍未盛行、YouTube方興未艾的時候,以很正經傳統電台節目的形式,和Paul談了個半小時typography,現場直播。Paul Ng是香港少有我和他對typography想法相近的設計師,個半小時的節目過得很快,東拉西扯把積累多年的想法都一一說了出來。很愉快!

文悅古典明朝體有乜問題?What’s wrong with this typeface?
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粵語 Cantonese 路政署早前在沙田大圍、中環碼頭一帶及荃灣更換了全新設計的「特色街名牌」。名牌設計用上厲向晨設計的字體文悅古典明朝體。今集(in)visible (de)signs請來道路研究社的Gary邱益彰和Thomas吳灝民從信息設計的角度探討這個具爭議性設計的種種問題。 主持:Keith Tam、Kiki Yau 嘉賓:道路研究社Gary Yau、Thomas Ng 延伸閱讀: 道路研究社:路牌亂改字體 隨時危害道路安全 集誌社:街名牌轉字體用咗幾多錢? 明報:路邊考現:換上「文悅古典明朝體」 街名牌難認 文化氣息搭夠? Ole Lund: The public debate on Jock Kinneir's road sign alphabet Robert Waller: Comparing typefaces for airport signs

與厲致謙談中文字體設計 On Chinese type design with Li Zhiqian
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普通話 Putonghua來自上海的字體設計師、研究者厲致謙2023年11月15日來到香港知專設計學院擔任TypeMeet #007的演講嘉賓。厲致謙是三言3type字體設計公司的創辦人。三言設計及開發多款多語種字體、開展字體研究項目,近年更推動字體設計教育,創立Type School短期課程。本集談到厲致謙怎樣由工業設計晉身為字體設計師及研究者,他對漢字對齊問題的見解,和為什麼漢字不一定是方塊字。3typeInstagram: @colourphilosophyThe Type
A conversation with Alex Nelson and Beau House from Post Projects
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[Interview] Beau House and Alex Nelson are founding partners and creative directors of Post Projects, a graphic design and creative services agency based in Vancouver BC, Canada. In this episode, we talk about the genesis of the studio from their time as students at the Emily Carr University of Art and Design, the studio’s work and design approach, and their views on the impact of artificial intelligence on communication design.
20 questions with Thomas Girard
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[Interview] In Episode 3, Canadian scholar and author Thomas Girard and I discussed whether typography could save lives. This episode was recorded in Vancouver, Canada at Thomas's studio where I asked him the same 20 questions that he asked me on his podcast show Uniqueways with Thomas Girard.
On journaling
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[Reading] Episode 8 is a reading of a post published on 18 April 2022. The post was originally written for a practice-spotting exercise in a journaling course given by Derek Black, powered by Make Meaningful Work of Dan Szuc and Jo Wong. The original post has been edited for this reading. You can find the original post here: https://nontxt.com/journaling/
Typography的迷思與謬誤 Myths about typography
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粵語 Cantonese

與邱穎琛談雙語文字編排設計 On bilingual typography with Kiki Yau
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粵語 Cantonese

From UX to making work meaningful: an interview with Dan Szuc and Jo Wong
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[Interview] Dan Szuc and Jo Wong have been involved in UX consultancy work for over 20 years with a long list of prestigious international clients. They also established the UX Hong Kong conference 10 years ago, which is well known in the field in this part of the world. More recently, they have launched the Make Meaningful Work platform – a set of tools that helps develop 21st century soft skills in the workplace. In essence, they would like to help everyone to move from sleepwalking to sparkling at work. We are honoured to have Jo and Dan on the show in episode 5, where we discuss how they moved from UX to MMW, and why the invisible stuff is often more important than what meets the eyes.

Articulating text hierarchy
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[Reading] Episode 4 is a reading of a post published on 21 August 2020 https://nontxt.com/articulating-text-hierarchy/

Can typography save lives? A conversation with Thomas Girard
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[Conversation] In episode 3, we are privileged to have Thomas Girard from Vancouver, Canada as our guest. We had an interesting conversation on whether or not typography can save lives. The conversation sparked from a passage in an essay that Thomas wrote for the British Columbia Review (formerly Ormsby Review) titled ‘Saving Lives', published on 24 January 2021:

Heinrich von Kleist: On the gradual completion of thoughts during speech
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[Reading] Episode 2 starts with a short intro about how this show came about, what to anticipate in the coming episodes, and a Cantonese welcome message. The main part of the episode is a reading of a post published on 4 September 2021. To read the post, visit https://nontxt.com/heinrich-von-kleist/

An ode to books
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[Reading] Some musings about books from a design perspective

(in)visible (de)signs (Trailer)
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