#hashtags and habits with danni white by Danni White

Social media has shifted from a straightforward platform to a complex business model focused on advertising revenue. This has made it more difficult for business owners to grow their audience and platform. The pressure to stay relevant and visible can be overwhelming, especially for small business owners who wear multiple hats. In this episode, I sit down with Melanie L. Denny, host of the Empowered Presence Podcast, to explore the complexities of building a personal brand without social media.

In this episode, Terri Alford, founder of TNA Financial Group, shares her journey from private school principal to full-time entrepreneur, offering insights on financial strategies for small business owners. She emphasizes the importance of time management, preparation, and emotional intelligence in entrepreneurship. Terri also discusses the necessity of a solid financial foundation before leaving a traditional job and highlights the significance of understanding financial complexities, estate planning, and strategic debt management. The episode concludes with a reminder about the upcoming Attract Abundance Conference. 

In this episode, Amy Kuphal joins me in exploring the complexities of email marketing and lead generation. Amy's journey from fitness trainer to business coach to email marketing specialist provides valuable insights into crafting an effective email strategy. She highlights the importance of email marketing for businesses of all sizes, debunks common misconceptions, and shares practical tips for getting started. Amy emphasizes email campaigns' need for consistency, strategy, and simplicity.

In today's episode, we explore the branded merchandise sphere with Amanda Hofman, CEO and co-founder of Go To Market Studio. Amanda discusses the common pitfalls businesses face in branded merchandise and emphasizes the importance of creating fashionable, cool, and interesting designs that people actually want to wear rather than plastering logos on everything.

In this episode, Terry Zelen shares his inspiring journey from a traditional marketing background to becoming an AI creative pioneer. We get an inside look at the innovative ways his agency leverages AI tools, from content generation and image creation to data analysis and campaign ideation. Listen in as Terry discusses integrating AI across omnichannel strategies while maintaining brand consistency. He discusses future AI trends, balancing human talent with artificial intelligence, and his habit of constantly learning to stay ahead of the curve.

Sammi Bivens, the founder and CEO of Digital Marketing Maven and Associates, shares her expertise in leveraging web design, social media, content creation, email marketing, and more to help entrepreneurs unlock their full potential.

This episode is from an IG live that my friend Keocha LaFleur-Anders and I did a few months ago. Entrepreneurship—scratch that—building anything from the ground up is both exciting and challenging. It has its good days and bad days, but setting boundaries can help us build without burnout.

In this episode, Jordan King, a serial entrepreneur and expert on scaling businesses, shares her insights and strategies for sustainable growth. Jordan has built multiple successful ventures, including a half-million-dollar agency in just two years while pregnant and juggling two young toddlers.

This episode is from an IG live that my friend Keocha LaFleur-Anders and I did a few months ago. As book publishing company owners, we know all too well the challenges of being able to share our stories with the world. But when we do share our stories and create space for others, it is incredibly powerful and impactful.

In this episode, we talk about authentic online presence and purpose-driven entrepreneurship with Alitzel Guerrero, a podcast strategy consultant for spiritual entrepreneurs. 

Learning about people who find their true calling in unforeseen circumstances is always fascinating. Our guest shares an inspiring tale of transformation, shifting from civil engineering to fashion entrepreneurship and becoming an online educator. She has seamlessly blended her diverse experiences to create something remarkable for herself and her community.

This episode is a cross-promotion with Jamie Drew and The Bliss Code.

This episode is a cross-promotion with SwagHer Magazine.

In this episode, Jamie Drew, founder of The Bliss Code, shares her journey of overcoming burnout and self-neglect to embrace boldness and confidence as an entrepreneur. She discusses the importance of self-care, embracing your authentic self, and overcoming imposter syndrome. 

In this episode, I am on the other side of the microphone, chatting with Alicia Hill on the Business Growth Trailblazers Podcast. I share how more visibility (digital or in-person) can lead to better and bigger profits as a small business owner.

In this episode, Keocha LaFleur-Anders, founder of Chestnut Publishing House and Coffee Milk Media, shares her insights on leveraging storytelling for business success, content creation, and community building.

In this episode, I’m joined by content strategist Mel Daniels from Sydney, Australia. Mel shares valuable strategies from her book "The Power of Content," emphasizing the importance of authentically aligning one's content creation with one's core values, beliefs, and natural strengths.

In this episode, Jeanette Woods, a UX professional, design strategist, and CEO of Sketch and Form joins me to discuss human-centered and inclusive design principles. We discuss the importance of cultivating deep empathy for the people we design for, involving the community in the design process, and ensuring accessibility and functionality for all users. 

Welcome to another episode where Scott Gabdullin, a Canadian entrepreneur and founder of Authority Factors, joins me. Today, Scott shares his valuable insights into effective search marketing strategies tailored for small businesses. 

In this episode of the #Hashtags and Habits podcast, I discuss how a well-timed and well-planned content distribution strategy can help you engage and convert your target audience.

Unlock the secrets to achieving clarity in your business vision and aligning your company's structure, culture, and processes with that vision. In this episode, seasoned business consultant and coach Bridgette Moody shares her invaluable insights and proven strategies for transitioning from corporate life to entrepreneurial success. 

In this episode, I’m joined by Dwayna Williams, the co-founder of TGND Consulting. She shares her entrepreneurial journey and the importance of storytelling for effective public relations (PR) and marketing. She also addresses some common misconceptions about PR and emphasizes that a strategic process requires a cohesive marketing plan to build brand awareness over time through compelling narratives. 

In this episode, Kevin Williams, a world-class certified speaking coach and bestselling author, joins me. Kevin shares his inspiring journey from struggling with a marketing agency to becoming a sought-after speaker and coach. He provides valuable insights on crafting compelling stories and narratives using the "9 Cs of Storytelling" framework. 

In this episode of the #Hashtags and Habits podcast, I discuss how a well-timed and well-planned content distribution strategy can help you engage and convert your target audience.

In this episode of the #Hashtags and Habits podcast, I discuss how a well-timed and well-planned content distribution strategy can help you engage and convert your target audience.

In this episode of the #Hashtags and Habits podcast, I replay a live virtual webinar from early 2023 on elevating your brand and harnessing the power of content without breaking the bank. This is PART 2.

In this episode of the #Hashtags and Habits podcast, I replay a live virtual webinar from early 2023 on elevating your brand and harnessing the power of content without breaking the bank. This is PART 1.

In this episode of the #Hashtags and Habits podcast, I talk about strategic quarterly content planning and how to craft a content plan that broadcasts your brand message loud and clear, deeply connects with your audience, and steers you toward your goals. 

In this episode of the #Hashtags and Habits podcast, I talk about what you should do with all that content you create.

In this episode of the #Hashtags and Habits podcast, I talk about the power of consistency and why it is overlooked and underrated.

In Season 2 of the #Hashtags and Habits podcast, we will be covering:

PART 2: Looking for ways to grow and engage your audience effectively? Dive into the latest podcast episode, where we share three powerful strategies to do just that! We delve into the importance of understanding your audience, creating valuable content, and leveraging the right platforms. Don't miss these valuable insights that could be the game-changer for your audience growth strategy.

Looking for ways to grow and engage your audience effectively? Dive into the latest podcast episode, where we share three powerful strategies to do just that! We delve into the importance of understanding your audience, creating valuable content, and leveraging the right platforms. Don't miss these valuable insights that could be the game-changer for your audience growth strategy.

Struggling to hit the mark with your marketing efforts? Think it might be time to call in the professionals, but unsure of the when, why, and how? Tune into our latest podcast episode, where we unpack the signs that you need professional help, the right time to seek it, and how to find the marketing experts that best suit your business needs. Boost your marketing game and give your business the edge it needs. Don't leave your success up to chance; tune in now!

In this podcast episode, I dive into maximizing LinkedIn's potential for your professional growth and business success. I'll share actionable tips on improving your profile, expanding your network, engaging with content, and leveraging LinkedIn's publishing platform. Discover how to turn LinkedIn from just another social media platform into a powerful tool for your business.

Motivation is a cop-out for discipline and consistent effort.

In this episode, I talk about 4 more ways entrepreneurs and business owners can use artificial intelligence to their advantage to create content that matters and converts. (Listen to episode #18 for part 1 of this series).

In this episode, I talk about 4 ways entrepreneurs and business owners can use artificial intelligence to their advantage to create content that matters and converts.

Many of us fear artificial intelligence (AI) when we shouldn't be -- especially as business owners. Now is the time to start exploring AI and AI tools and using them to run your business efficiently. In this episode, I share 8 ways you can use AI in various areas to market your business.

In this episode, we dive into the world of social media by breaking down the roles, responsibilities, similarities, and differences of a social media strategist, a social media manager, and a social media marketer. And I will share when you might want to hire each individual role at various stages in your business.

In episode #15, I delve deep into the intricacies, similarities, and differences in marketing and branding. Both might feel the same, but they have very clear differences. Let's discover how effective marketing can drive immediate revenue while strong branding nurtures customer loyalty for long-term business growth. Whether you're a startup entrepreneur, a seasoned business owner, or a curious learner, this episode offers practical advice to help you better comprehend the world of marketing and branding.

Listen in to my interview with Tim Fitzpatrick, CEO of Rialto Marketing. In this episode, we do a few rapid-fire questions (you will learn my "hidden talent"). We talked about some of the reasons businesses struggle to create content, why consistency in content creation matters, what content scoring is and when it should happen in the content lifecycle, and how ChatGPT is impacting the marketing industry as a whole.

Listen in to my interview with Pepper Content host, Aditi Ramnath, as part of the Global Content Marketing Leaders 2023 report. In this episode, we talk about the evolution of content marketing, some of the best ways to set up the content process for a brand, and how the global creator economy has changed.

If you are still trying to figure out how to use ChatGPT in your business, this episode is for you. A companion tool for any business that is trying to create content in a world that already seems overloaded with massive amounts of content every single day. There are several ways to use the tool and use it effectively so you don't have to wrack your brain trying to figure out what content you're going to write next.

Did you know that 55% of business owners are starting to create way more content and post more consistently on their various channels and platforms now than in the last decade? It is true. But content takes time and resources. That is where a content marketing agency comes into play.

ChatGPT. We've all by now heard of it as the new kid on the block. But what does it really mean for small business owners? How can it be effectively used in your business? Will you now be able to create more and better content because of it? Let's dive into these questions and other thoughts around ChatGPT.

Balancing creativity with results and revenue is no easy task. How do I know? Because I have struggled with this for so many of my professional years. As a connoisseur of ideas, there are too many things I can be working on at any given time. But does all lead to results or is it just my creativity flowing.

Here are some reasons I am considering getting the Instagram blue check and why you probably should think about it too. Plus, who will be impacted by content engagement decreases if you decide the blue check is not for you?

Hosting a podcast is fun, but being a guest on someone else's podcast is even more fun. In this episode, I am sharing my conversation with Sharron W. on her podcast "This Realm of Existence," which can be listened to on Apple Podcasts or Spotify. I met Sharron at Invest Fest 2022, which really shows the importance of networking and connecting with others.

If you’re having a heart attack, you’d want to see a cardiologist rather than a brain surgeon — am I right? Specializing in business, or ‘niching down’, isn’t for every business, necessarily, but there are many benefits to understanding who your ideal customer is and ensuring you are on a consistent path to reach them.

Building a business is no easy task. Differentiating yourself from the competition can be even more challenging. Especially in an ever-evolving marketplace. By implementing my seven ways that you can differentiate yourself and your business from the competition, you can overcome these challenges – starting today. 

The world of digital marketing is constantly evolving. In this episode I offer 7 concepts that business owners can capitalize on this year when it comes to developing their marketing strategy. 

Are you ready to build a winning marketing strategy — even if it's in the middle of a recession (or just fears around an impending recession)? While it may feel like a recession, what with a dozen eggs costing upwards of $8 now, that's just inflation — and a recession may (or may not) be down the road. 

Is email marketing still alive? Yes it is. Why you should be using it in your business is something I discuss on today’s episode of Hashtags and Habits. The best marketers know that email marketing still works and I have the statistics and data from McKinsey and Co. to prove it.

Welcome to Hashtags and Habits, a weekly podcast designed to make digital marketing simple for small to mid-sized businesses. I’m Danni White, your host, and today I’m talking about how to craft a marketing strategy that matters for your business and for your customers in 2023 and beyond.

The #Hashtags and Habits podcast, hosted by Danni White, is for small-to-midsize business owners and their teams. If you fit this audience, you likely know how hard it is to not only start a business but to market a business. From clients to payroll and everything in between, the CEO is every company’s first chief marketing officer.