Are you interested in the communication of brand advertising on social media? Congratulations! This is the podcast for you! In this series of podcasts, we will explore the advertising communication of selected Chinese sports brand Li Ning in overseas social media in the context of cross-cultural communication, and focus on communication and advertising science. Through my research and findings, we will explore the strategies and characteristics of Li-Ning's brand advertising in overseas social media cross-cultural communication and compare it with the best brand advertising communication to provide some suggestions and an outlook for Chinese brands going global. I'm your host Shangyong: in each episode, I will discuss this topic with you through data analysis and interpretation of the ad content text! If you like and have your own opinion on this topic, don't forget to share it with me, I'm looking forward to discussing it with you! Thank you!
Discussions on Li Ning brand advertising in overseas social media and cross-cultural communication.
Published:
This podcast presents a summary of the positive aspects and problematic aspects of Li Ning's cross-cultural communication, drawing from the content and analysis of earlier episodes. In addition to this, it offers recommendations and perspectives on the cross-cultural communication plan that Li Ning should use on foreign social media platforms in the context of the excellent Nike brand. This is also the final episode of the podcast series, which provides a critical reflection on the entire body of content as a whole and a summary of it all.
Cross-cultural communication and Li Ning brand advertising
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This podcast focuses on the findings of my qualitative analysis of the advertising for the Li Ning brand that appeared on social media platforms located in other countries, as well as the analysis of the advertising texts themselves and the incorporation of data gathered from questionnaires.
What is cross-cultural communication？
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In this episode of my podcast, I will explain the notion of intercultural communication by focusing on the literary research and book references that I have done. The analysis is conducted with regard to coding and decoding in intercultural communication, as well as the ideas of cultural identity and cultural diversity, in order to determine the significance of the idea of intercultural communication to the field of modern communication.
About Li Ning Brand Advertising
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This episode is all about the primary subject of my podcast, which is the cross-cultural communication strategy that the Chinese sports brand Li Ning employs on the social media platforms used in other countries. In order to provide you with a more in-depth knowledge of the Li Ning brand, I will begin by discussing both my personal history and the evolution of the Li Ning company. This will also provide you with a summary of the communication characteristics of the cross-cultural communication research case that I worked on.
