1123 presents by
1123 is an advertising agency based in Omaha, Nebraska. We are constantly learning and evolving, not just for ourselves, but for the brands we champion. Join us as we delve into a multitude of subjects related (or adjacent) to the world of advertising.
In this episode of 1123 presents, Adam Turner, our editor & producer joins us as we dive into the world of video production! We break down the entire process, from pre-production planning and shooting, to editing and post-production. Whether you're a beginner or looking to level up your skills, this episode has everything you need to know about creating professional-quality videos.
In this episode of 1123 Presents, CEO Shana Boyd joins us to discuss AI in the advertising industry. We start by introducing the approach we take with AI—not focusing on tools and how-tos, but rather sharing our real-world experiences and the impact AI has had on our business. We recall the early skepticism around AI and how, despite initial doubts, these tools have integrated deeply into our operations, enhancing both our creativity and efficiency.
Prepare for a journey through the dynamic world of advertising as Tracy Kenneke, our esteemed media director, joins us to dissect the tapestry woven by decades of industry evolution. Say goodbye to the days of guessing games in marketing as we unveil the transformation from the blunt instruments of billboards and TV spots to the scalpel-like precision of today's AI-driven digital ads. You'll gain a rich understanding of how ad personalization has grown eerily accurate, making every click and scroll a breadcrumb for marketers to follow.
Ever wonder how the tightly bound corset of client demands, budget limits, and ticking clocks can actually breed good work? Together, we navigate the tightrope walk of creating within constraints, illuminating how enforced boundaries can not only kick-start creativity but also demand a sharper, more strategic approach. Alex shares insights on why too much freedom can be the enemy of innovation, and how the right kind of pressure can transform a blank canvas into a something interesting.
Emily Smith, our lead designer, joins us as we delve into the intricacies of fusing artistic vision with the demands of the commercial world. We share our journeys through crafting iconic athletic brands and whimsical amusement park logos. This conversation isn't just about the final product; it’s an exploration of how we balance the scales of client expectations with creative flare and style.
Stepping back to where it all began, Shana and I take you through the whirlwind adventure of launching our very own agency, 1123. With a mix of ambition, creativity, and a dash of naivety, we embarked on a journey that's been anything but dull. From the spark that ignited our partnership to the highs and lows that have bonded us as not just business partners, but comrades in the trenches of the advertising world, our kickoff episode is rich with stories that are equal parts instructive and entertaining.
