'gator aid- an mrx podcast by OpinionRoute

In this episode of Gator Aid, host Terence McCarron sits down with Scott Stein, Senior Vice President of Client Development at OpinionRoute. Scott reflects on his career in the market research industry, beginning with his time working alongside Terence at Greenfield Online. Scott shares insights on the current state and future direction of the market research landscape, and how OpinionRoute fits into it all.

In this conversation, Terence McCarron, Rich Ratcliff, and Danielle Chinitz discuss the recent indictment of a small B2B sample company for survey fraud, exploring the implications for the industry, best practices for vetting vendors, and the importance of transparency and technology in ensuring data quality.

OpinionRoute acquired Jibunu! In this episode Terence chats with Ken Berry as they explain from each side why this made so much sense for each company, and the Market Research agency client base.

Gavin Wills, the technology lead at OpinionRoute, discusses his background and career evolution that led him to OpinionRoute. He highlights a 20-year tech evolution in his career that started with texting and leading to full workflow automation with AI. Gavin shares about the Cork office in Ireland, where the technology team is based, and the vibrant atmosphere and culture there. He emphasizes the importance of business data for market research companies and how OpinionRoute's Navigator platform aims to help MRX get leaner and more efficient. Gavin shares the role of AI in improving efficiency and enhancing OR's development process.

It's vital the MRX industry always focuses on building and maintaining trust from brands and consumers alike. It's why we believe every leadership team needs a "Trust Officer".

In this episode of Gator Aid, host Terence McCarron sits down with Mary Herzak, OpinionRoute’s SVP of Growth. Mary has an extensive background in data-driven technology solutions. She has held several leadership roles before OpinionRoute, all at the intersection of tech and data. Discussion Points: Growth in 2024: Mary emphasized the importance of being an active listener and strategist for clients. Impact of COVID-19 on B2B Sales: Mary and Terence discussed the shift in B2B sales norms post-COVID. Client Relationships: Mary stressed the importance of personalizing client relationships. Outbound Sales: On outbound sales, Mary advised that action, curiosity, and accountability are key.

In this episode of Gator Aid, host Terence McCarron sits down with Danielle Chinitz, OpinionRoute’s SVP of Client Experience. Danielle shares her insights on:

OpinionRoute's CEO Terence McCarron is joined by guest Kayla Cousineau for this episode. Kayla, OpinionRoute's COO, shares her experiences coming into MRX from Healthcare Operations. She identifies the challenges and opportunities she sees for companies in our sector. Then Kayla shares practical guides on how to establish best practices, consensus and rallying a team through an important organizational growth period.