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The breakfast occasion has been largely untouched in sports nutrition, when will someone take it on? Josh and Ryan discuss the possibilities.

Anything worth fighting for in life should scare you. What you do with that fear can make or break you. Josh and Ryan discuss their own fears and what drives them.

Cosmopolitan Magazine released several magazine covers featuring an oversized woman with the headline, "This Is Healthy!" Josh and Ryan discuss how businesses can start to use this message in their strategies.

E-Sports is the topic of conversation once again as the duo discuss where the industry goes.

Josh and Ryan go over a list of categories, winners and losers of 2020.

Who doesn't think about manufacturing their own stuff? We dive into the good, the bad and well, the indifferent/ugly of self-manufacturing.

The RTD category consists of protein and energy, then everyone else. Josh and Ryan pick which lane they would play in and why.

Josh and Ryan invite guests over for Thanksgiving and explain why. They also discuss what they are thankful for.

Mark Samuel, IWON Organics CEO, joins the show to discuss his journey in entrepreneurship and how he was able to use 20 years of experience to get to where he is today.

Once upon a time CBD was the "next big thing." Is that still the case? With a play on your physical appearance, it sure looks like NutriCosmetics could be the new "next big thing." The boys discuss.

What if we get a 2nd round of COVID shutdowns...will you survive? Josh and Ryan look at the recent UK announcement of shutdowns and if we are prepared in the USA.

What do you think of retail stores like Walmart? Does it make a brand "uncool" to be on their shelves? Josh and Ryan break down their thoughts on big retail and the sports nutrition world.

Josh and Ryan take a trip down memory lane and talk about their favorite supplements...ever.

Our 1st Amendment is the Freedom of Speech, but do some CEOs take it too far an alienate their customer base during election time? When is it OK to be political?

Shopping holidays in the form of Amazon Prime Day, Black Friday and Cyber Monday are experiences that consumers love to partake in. As a brand, are you ready? 

Energy. Protein. What is the next functional food or beverage trend? It may not be a stand-alone trend you are expecting.

Plant-based and flexitarian lifestyles are showing no signs of letting up. If you're a sports nutrition brand now is the time to act, but act with wits. 

We typically hear of American brands being in high demand across the pond, but what about foreign brands here domestically? Are they in high demand? No and here's why.

What opportunities exist for brands in a post-covid world? Many. Josh and Ryan dive into several different opportunities brands should consider.

HSA to cover dietary supplements? Subsidized healthy food? These are all things Josh and Ryan discuss on this episode of the podcast.

Mirror was acquired by Lulu Lemon for $500 million, what will be the next crazy acquisition? Josh and Ryan discuss the crazy world we live in.

Our first guest, RedCon1 CEO Aaron Singerman, discusses how he was able to build the fastest growing supplement company in history.

Racial equality, or the lack thereof, is apparent everywhere including the sports nutrition industry. The team discusses how we can progress forward on this topic.

The industry may have been the wild wild west, but a lot came out of the 2010's that Josh and Ryan discuss.

The sports nutrition industry lacks female leadership and perspective. Josh and Ryan dig into the reasons why, and if this industry will shift and change.

We learned a lot about business and about ourselves during the COVID19 pandemic. Josh and Ryan discuss what they learned and how they plan on applying it in their lives moving forward.

The concept of "fake it until you make it" may have worked "back then" but transparency in your business is what is the trend moving forward.

During 2020 we saw several brands re-brand. Josh and Ryan discuss who they'd like to see re-brand in the sports nutrition industry.

The ability to think for yourself is a powerful asset in today's world. However, as Josh and Ryan discuss, the population is losing this characteristic more and more each day. They dive into how easily we are manipulated by the media and how marketers are taking advantage of this.

When is the right time to go into a completely new category? Launch a new product line? Maybe just a line extension? Josh and Ryan discuss the scenarios.

A lot of companies sat back and waited, while others advanced their businesses. Josh and Ryan discuss the winners and losers of the COVID19 crisis. 

Recently the former CEO of CrossFit came under fire due to comments made on Twitter. Sponsors and athletes parted ways and he stepped down. Josh and Ryan discuss how your behavior on social media can impact an entire community.

Our world is filled with social and political issues, but very few business take a public stance on them. Would you? Ryan and Josh discuss.

It's become the norm to run a Memorial Day sale, but Ryan has an issue with it. Josh and Ryan discuss his gripe and how brands should approach these holidays.

Investments and investors are popular in any business. Josh and Ryan discuss the Shark Tank approach to business and how to properly evaluate an investment opportunity.

Josh and Ryan are back to discuss why they took some time off, what they have been up too and what to look forward too inside COVID19.

Ryan launched FIt Butters in the middle of the COVID19 crisis. What other brands are seizing this as an opportunity to grown?

Life changed dramatically for many of us doing the COVID19 pandemic. What new habits will we continue, and which ones will we revert back to our old ways.

We all face obstacles in life, what you do in the face of adversity defines the type of person you are. Josh and Ryan discuss their personal obstacles and how they overcame them.

They say to support your local small business, so let's do just that. But what are these small businesses doing to help themselves? Josh and Ryan discuss.

Brands do some funny things during a national crisis. Some brands are respectful, while others are distasteful. Josh and Ryan discuss.

Whether it is lower carbs, lower sugars or a completely new non-alcoholic beverage designed to give you that feeling you get when you drink, this movement is here and growing. Ryan and Josh discuss whether or not this is an option the sports nutrition industry should look at.

The Coronavirus is responsible for postponing Expo West, The Arnold Sports Festival and FIBO (along with other major conventions). How does the virus impact your brand, you as a consumer and what can you do to prepare for the changes? We discuss!

The retail landscape is changing every day, do you remember how you used to buy your supplements? How do you think you will buy in the future? Josh and Ryan discuss the changing landscape.

The Sports Nutrition Industry is driven by marketing...or is it science? Ryan and Josh discuss how to be successful on both fronts. 

The rights to the Olympia have been sold, including Muscle & Fitness, how will this impact the 2020 Olympia with the pressure of Athleticon? Ryan and Josh discuss.

Josh and Ryan discuss if you should invest in our space or if it makes sense for companies to license their IP to the space.

Josh and Ryan go back in time to choose a company to become CEO for. They dive into what they would do to keep the brand alive and thriving in 2020.

Function beverages from protein drinks to energy drinks are taking over. Josh and Ryan discuss the history of the category, where it is at in 2020 and what the future might look like.

Functional benefits have been in existence for a long time, but functional foods have now become the new "conventional" food. Josh and Ryan discuss the past, present and future of these foods.

Amazon has impacted the sports nutrition industry, but was it all bad? Josh and Ryan dive into how to leverage Amazon to your advantage.

Do you feel something when you buy your supplements from your favorite brand? If you do, they've probably created a brand experience. Josh and Ryan discuss the importance of a brand experience and how to create one.

Josh and Ryan dive into brand and package aesthetics within sports nutrition. Standing out on store shelves and the digital shelf is important, what are ways in which your brand can do that? Listen now!

Every podcast needs an award show right?! Josh and Ryan give out their 2019 awards on a variety of funny, positive and negative topics.

Atkins, South Beach Diet, Whole 30...these are all trends and fads that exist today. Josh and Ryan discuss fad diets and trends from the past and look at potential future fads/trends that may come into the world.

If you want to be successful, you have to WANT it. Josh and Ryan discuss several hacks to be successful in your professional and personal life.

There are a plethora of social media platforms that exist today, some more utilized than others. Josh and Ryan breakdown LinkedIn, Twitter, YouTube, Facebook and Instagram as it relates to the fitness and supplement industry.

Black Friday through Cyber Monday are the biggest shopping days of the year for Americans, and huge for sports nutrition. Josh and Ryan discuss how brands are able to deep discount while maintaining customer satisfaction.

Whether you're a brand considering an exclusive deal or a customer who doesn't fully understand them, this episode is for you as Josh and Ryan dive into the reasons why you should and shouldn't engage in exclusive deals.

Cause marketing campaigns are good for brands and for the organizations they support. With Generation Z supporting brands who participate in cause marketing, why are sports nutrition companies behind the 8-ball? Josh and Ryan discuss!

How have legacy brands in the sports apparel business been able to survive through the years with all the new upstarts? How are the upstarts surviving against the giants? Josh and Ryan discuss the business of sports/fitness apparel. 

Josh and Ryan create a hypothetical company and pick their top three influencers to represent their brand.

Josh and Ryan select a supplement brand that they would like to be CEO of and what things they would put into play during their first day on the job.

Third party certification programs like NSF, Informed Choice and BSCG are out there, but not many sports nutrition brands are currently using. Do they add value to your brand? As a consumer should you look for these? What can these programs do to help educate. Josh and Ryan discuss the ROI and whether or not there's a place for these in dietary supplements.

Fitness centers and the way we participate in fitness activity has changed so much over the past 20 years, what will it look like 20 years from now? Josh and Ryan discuss.

Josh and Ryan discuss what they would buy if they actually had to pay for supplements. Each list their top 5 and list an up and coming category in the sports nutrition field.

Why do people get into the Sports Nutrition field? Is it to get rich or to help the consumer? Josh and Ryan discuss what should be the obligation of a brand to the consumer and to their stakeholders. 

The way sports nutrition companies utilize athletes has changed. It is now all about affiliates, ambassadors and influencers. When and where does this tactic make sense? Ryan and Josh discuss.

Josh and Ryan both have MBA graduate degrees, but have they received the ROI on it? They dive into if a MBA is needed and is there a place for it in the fitness industry.

Olympia Weekend is almost upon us, but why are brands electing to forgo exhibiting at these events? Josh and Ryan dive into why some brands participate while others stay home.

Josh and Ryan discuss the recent acquisitions of Quest and ONE Bars from larger CPG and how that impacts the rest of the sports nutrition industry. Who will be the next chip to fall?

Josh and Ryan dive into the world of MLMs, their business model, similarities to "traditional" companies and their differences.

Everyone wants to start a gym, but the failure rate is 94%. Why? Josh and Ryan discuss how to approach the gym business and how to increase your chance of survival.

Fitness is the life Josh and Ryan work in, but it has also taught them several life lessons. Which ones resonate with you?

Living a healthy lifestyle while living out of a suitcase can be a daunting task, but it doesn't need to be. Ryan and Josh share tips on eating healthy and training while traveling. 

Josh and Ryan discuss their predictions for the biggest supplement trends that will become a major force in 2020.

Ryan and Josh are both CEOs inside the "fitness industry," but what would they be doing if "fitness" didn't exist? They discuss their end goals, their crazy aspirations in a career and their start in the working world.

Steroids are illegal in America, but should they be legal? Ryan and Josh discuss the the advantages and disadvantages of legalizing exogenous steroids.

America is the fattest it's every been. More people today live with obesity and type 2 diabetes than ever before. But who's to blame? Why are we so fat? Ryan and Josh provide their opinions.

Ryan and Josh discuss if the injection of sex is needed to tip the scales in overall sales and viewership. They look at the sports nutrition industry, CPG industry, entertainment industry and social media influencers.

Everyone loves a good deal, but when a brand runs a deal too often does it impact your perception of quality? Ryan and Josh discuss different pricing strategies companies employee and how it may impact your perception of brand/product quality.

The way professional sports are played and viewed has changed in the past several years across all major sports organization, Ryan and Josh discuss what professional sports will look like 25 years from now.

Starting a supplement company has never been easier, but what route do you take? Do you buy/sell/partner? Josh and Ryan discuss the options to take if you want to get into the business of being a supplement brand owner.

Many people wish they could run their own fitness business, but few can successfully do it. Why? Josh and Ryan discuss how to turn your passion into a full-time career in fitness.

The retail landscape has shifted from traditional brick and mortar to digital, but Ryan and Josh discuss how to open a traditional retail supplement store in 2019 given the landscape of retail and the digital consumer and thrive.

If you're a CEO, do you step out of the shadows to be in the spotlight? If not, maybe you should. Ryan and Josh discuss if it is necessary for brands to have their CEOs be front and center in a digital world to be a successful brand.

Energy drinks are a growing category, specifically in fitness and e-sports worlds. Josh and Ryan discuss if the market is oversaturated, which market they would choose and how to win with a new energy drink brand.

Does being physically fit and attractive mean you will be more successful in life? Joshua Schall and Ryan Bucki discuss how fitness and nutrition impact personal financial success. Listen in and share your thoughts with us!