#thebiglift by Webtrends Optimize
This month on #TheBigLift we are joined by Danni Betts, CRO Lead at Tank, as well as Chris Hood, Global Sales Manager at Webtrends Optimize. They explore how the use of CRO can be used to understand friction points in a customer's subscription journey, identifying which customers are most at risk and tailoring interventions to encourage them to stay. Understanding more about your customers is particularly important in a tough economic climate and when churn rates are high. Effective retention includes analysing behavioural signals and identifying opportunities for offers, prompts and more. And testing and optimisation is key for this!
This month on #TheBigLift we are joined by Myles Humphrey, Head of CRO at Fresh Egg. On this episode, Myles discusses his view that we need to think differently about the 'Volume = Results' approach, and that companies should exploit their owned assets more. By this, he means instead of focusing heavily on PPC, businesses should get more value out of their owned assets like their website or apps. Alongside this, Myles explores the idea of conversion flow; not just what happens on the website but whole conversion journey.
On this episode of #TheBigLift we are joined by Johann Van Tonder, CEO of AWA Digital, who first appeared on our podcast 18 months ago. This episode focuses on the benefits that AI can have to your organisation, rather than just using it to reduce costs. 'Everything will become something that we cannot understand today', says Johann. He argues that the growth of technology and AI in particular proves this, and the best is still come. Johan says that eventually AI will be used to achieve the mundane tasks, and this applies to CRO as well. But, if you use it for more advanced aspects of your CRO strategy then it can become a valuable tool.
This month on #TheBiglift we are joined by Luke McDermott, Head of Digital Optimisation at Modo25. His expertise lies in SEO, UX and CRO, and he will be exploring why SEO and AB Testing should work hand in hand. Luke outlines how you can utilise an SEO strategy alongside testing techniques to maximise the performance of the content on your site. KPI's are important to measure the success of your tests, and Luke explains why it is key to set these to keep the balance between testing and SEO. There are lot's of key things, particularly content, you can incorporate into your website to maximise your SEO strategy, and testing techniques allows you to determine the strongest variation of this.
This month on #TheBigLift we are welcoming back Jonny Longden, Chief Growth Officer at Speero. Jonny was first on the podcast nearly 4 years ago, and its great to have him back to continue to evaluate the ever changing experimentation landscape. On this episode, Jonny discusses building a strategic framework for achieving sustainable business growth. He outlines his view that experimentation should be treated as a strategic function that can help guide projects within the business through strategy led initiatives. Jonny explores why it is important for businesses to be agile to achieve this and continue learning as they develop and grow.
Welcome to a special edition of the The Big Lift podcast presented by Webtrends Optimize Product Director, Sandeep Shah and featuring our special guests, Steve Moran & Nigel Vaughan from Conversio, a leading B Corp-certified CRO agency dedicated to advancing digital performance through data-driven insights and custom strategies.
This month we are joined by Lars Schleibach, Senior Solutions Engineer at Fullstory. Lars explores the work Fullstory do with their clients to understand the user journey, identify pain points, and improve conversion rates by ensuring a seamless shopping experience. Fullstory's Behavioural Analytics insights are incredibly intuitive and can really dig into the experience of the user. This is an effective method alongside testing tools as it can help to identify which areas of your website you should be experimenting on. Avoiding user frustration is key for conversion, and Lars explores how businesses of all sizes can benefit from an improved profit margin as a result.
This month on #TheBigLift we are exploring the idea that successful experiments are dependent on research, and how you can still be spontaneous whilst being knowledgeable and well-informed. This month's guests Harriet Swan and Steph LePevost from Conversion delve into the important components of good research, including active listening, lateral thinking, asking the right questions and an understanding of human psychology. At Conversion, they utilise their own Lever Framework when working with clients so they can categorise and prioritise depending on what they have learnt about their client. This is an effective way to tailor questions to objectives and experiences, really getting the most out of your research.
This month on #TheBigLift podcast we are joined by Shamir Duverseau, Co-Founder of Smart Panda Labs. Shamir has extensive experience with some huge brands which has taught him lot's of valuable lessons. He explores the importance of constantly learning and adapting from every opportunity, as you can't bank on things turning out the way they have before. Failing, learning and iterating are essential steps for any business, not just when it comes to AB Testing, but as part of a culture too. This is particularly important as the world of digital marketing continues to evolve and grow, especially when we talk about experimentation and testing.
This month I am joined by Mark Palfreeman, Senior Business Intelligence Manager at Flutter UKI. Mark, Co-Founder of Experimentation North, explores the importance of experimentation meet-ups to share ideas, best practice and knowledge with the CRO community. Whilst testing has become the norm for many businesses, there are still companies who can improve their experimentation culture, and changing the mindset of leadership teams is key to this. Mark's belief in this is the reason he co-founded the monthly event Experimentation North, an educational and social vehicle to continue growing the experimentation community.
'We aren't in Kansas anymore' says Chris Hood, Global Sales Manager at Webtrends Optimize, when it comes to the advancement of CRO. In this episode, Chris discusses the growth of Website Optimisation and the huge arsenal of features now available. However, you should not fall into the trap of trying to use all of these, and the key is to utilise the right features for your industry, which good research will provide valuable insights into. Using a CRO tool like Webtrends Optimize will mean you have access to an extensive tool kit, with the ability to AB Test and iterate at each stage, which Chris says is essential throughout your testing journey.
This month's podcast is Jon Crowder, Head of Digital Experience at Journey Further. Despite the growth of testing and experimentation, there are still organisations who doubt it's value. In this episode, Jon explores how CRO can not only stop harmful changes from going live on your site, but it also provides an important point of reflection for businesses who start to consider the changes they are making to their website and why. Jon explains that it more than just converting customers through your testing, but also retaining them.
On this month's podcast, we are joined by Eduardo Marconi, Co-Founder and Managing Director of AIM Conversion Experts.
On this episode of #thebiglift we are joined by Stacey Cooper, Analytics Freelancer at Sharper Digital. Stacey discusses the power of gaining experience in business and the opportunities it can bring. Whilst qualifications are still important, there is also a lot to be learnt from great mentors and hands-on experience. Something that is particularly useful in an ever-evolving Digital Marketing industry.
This month we are joined by Bhav Patel, Product Analytics and Experimentation Director at Lean Convert. Bhav has been in the CRO space for more than 10 years, and is known in the industry for his popular CRAP (Conversion Rate, Analytics, Product) talks. On the podcast, Bhav discusses how measurement frameworks provide a common language that allows everyone to communicate in a way that is easily understood. Frameworks can be particularly useful for CRO specialists to define their processes and become more measurable and reputable.
This month we are joined by Jake Lambert, Head of Conversion Services at Fresh Egg. Jake describes the growth and maturity of CRO, which he says has come as a result of more businesses experiencing the value of it. Something which Fresh Egg are so passionate about, they offer a Performance Guarantee. This involves Fresh Egg co-investing in the clients CRO programme and running it at a reduced cost, setting performance targets based on forecast, and offering CRO training so the client can learn skills to bring optimisation in-house. They have proven success in this approach and are continuing to support businesses reach all of their goals.
On this month's podcast, we are joined by Kit Heighway, Director of Optimisation at Daydot. Kit has recently undertaken extensive research for his white paper on Subscriptions, and this episode focuses on acquisition when Cracking the Code to Digital Media Subscription Success. Kit explores the different type of subscriptions there are, why people subscribe in the first place and the value it can add for someone. Kit suggests that 'personalisation is always appropriate' as this shows you know what the user is looking for and are utilising this to provide a better user experience.
We are in an era of heightened awareness around social and environmental responsibility, says Bud Johnston, this month's guest on #thebiglift podcast. Bud is the Founder and Strategic Consultant of Boxless, an organisation dedicated to helping businesses make positive changes and achieve success around their social and environmental responsibilities.
On this month's podcast, we are joined by Simon Gardiner, Head of Digital at the Goodwood Group. Simon takes us on an interesting journey around the migration of their website and the different tools and methods they are utilising to make this as seamless as possible. Website migration is a challenge for any business, but particularly when you have a multifaceted website like The Goodwood Group do. Simon describes how his team, even though quite small, have a combination of skills that help combat any complications that come with a big project like website migration and ensure they are successful in all projects they do.
This week we are joined by Richard Chapman, Head of Experimentation at 26 Agency. In this episode, we explore how to build and maintain a CRO culture for quicker growth to ensure you nurture your more engaged customers. But building this culture can be difficult, particularly if your organisation is new to CRO and experimentation. As someone who had worked in CRO for a long time, Richard outlines his best practice tips for a quick and smooth process when introducing it into your digital strategy.
On this month's podcast, we are joined by Steven Shyne, Co-Founder and Chief Operating Officer of CXperts. CXperts are a digital consultancy that work with a number of different organisations to help them empathise and connect with their users. On this episode, he explores how to plan beyond the quick wins to develop sustainable ongoing test concepts. Steven argues that whilst quick wins are useful, they have a limited life span, so you need multiple inputs to keep your customers interested and engaged, This requires regular communication with them to determine what they do and don't want to see. Implementing this ensures you are getting the most out of your digital assets.
On this month's podcast, we are joined by Gavin Willis, Founder and CEO of specialist SEO and Search marketing agency, Search7. Named as such due to their expertise in Search Marketing, and 7 as they give 7% of their profits to charity. They have an admirable approach to their way of working, encompassing their belief that 'we can all play a part in making people's lives better', as well as continuing to give their employees the tools to thrive and providing results for their clients. Gavin explores how you can balance a successful business whilst still giving to communities and charities, and inspiring other businesses to do the same.
On this month's #thebiglift we are joined by Gerry McNicol, Founder and CEO at Distil. Ai, who are experts at using data to improve commerce performance. Gerry explores how you can avoid 'analysis paralysis' so that your data is actually telling you useful things, and to avoid being overwhelmed with too much information. He also delves into the importance of nailing down your definitions in relation to your data, so everyone is clear and concise on what you want to achieve. This is key when there is such a vast amount of data to choose from, and to ensure you get the best results
On this month's podcast we are joined by CEO of AWA Digital, Johann Van Tonder. Johann is passionate about determining what people want to get done and how he can help them. He delves into his belief that an important part of the experimentation and growth mindset is not only learning from your own mistakes, but also the mistakes other people have made. He argues there is no excuse to make ill-informed decisions and sometimes there are more important things at hand than just increasing ROI. In fact, Johann divulges that he often advises teams to try and prove themselves wrong once they think they have 'won', to avoid confirmation bias.
Sussex Cricket Foundation is an important charity in the sporting community due to the work they do to bring joy and fulfillment to children who are often marginalised. We are incredibly proud that we are able to support them in a lot of the fantastic work they do.
This month on #thebiglift podcast we have Edmund Beggs from Conversion.com! At Conversion.com, they have developed The Levers Framework which is a comprehensive map of the user experience features that influence conversion. Essentially, the framework helps you to understand and catalog different features of a user experience. There are different stages to this theory, and Edmund delves into why conversion.com began to develop it, and importantly, how it can help to drive huge value for your experimentation programs. This tool can be used by companies at all levels and in all industries, so the possibilities to be successful are endless!
This month's #thebiglift podcast guest is Oliver Walker, Co-Founder and Managing Director of Hookflash Analytics, who are a dedicated digital analytics consultancy. Oliver's educational background in consumer psychology means he has an in-depth understanding of how to get into the minds of customers to deliver the products they want. He explores the importance of building strong relationships with your customers so they keep returning, which is also rewarded by search engines. But, the key to all of this is the quality of your data. You can then utilise different area's of a digital marketing strategy, such as SEO and experimentation, to create a strong and effective brand which also ensures the most impactful experience for your customer.
Simon Eaton, Managing Director at Fifty, is this month's #theBigLift podcast guest. Fifty’s advanced technology makes sense of complex audience datasets and groups them into tribes as a way to provide detailed audience insights. Simon describes their technology as setting them apart from other agencies; getting meaningful results from understanding audiences is ‘the value that we’re trying to bring to the market.’ He also explores their commitment to more sustainable solutions to benefit the environment and what effect this has on winning clients.
This month on #thebiglift podcast we are joined by Sarah Cridland, Lead Optimisation Strategist for REO and Webtrends Optimize Product Director, Sandeep Shah. They discuss how getting to know each individual customer and why they are shopping on your site is paramount for effective personalisation. Moreover, it’s ‘tapping into the experience the user wants to have’, and identifying what is driving them to buy the product. They discuss the importance of putting yourself into the shoes of your website users to identify what they are actually in need of, and then addressing those problems fundamentally.
This month's podcast guest is Dinah Alam, Head of UX and CRO at Rocketmill. Dinah has a wealth of experience delivering growth to online channels and is passionate about the customer experience. In this episode, she delves into the importance of being bold and making deeper changes into your UX Design, but this can only be done with innovation and creativity to really impact user behaviour. She describes 'the critical overlap where you learn from experimentation to progress the UX and you need to use innovative ideas to progress your experimentation'. Dinah also delves into the psychological thought-process of reviews, and how investing in good user experience makes you more reputable and is an important long-term investment.
This month's podcast guest is Justin Hobbs, Vice President of Partnership and Demand at Webtrends Optimize. He discusses his role and why he is passionate about partnerships, and how they help businesses to grow. He says, 'They lend themselves brilliantly to the partner model, there is so much value added to take to a client.' As well as expanding your offerings, partnerships can also take you into different markets, territories and geographical regions, introduce you to new clients, provide marketing opportunities, and more! So the benefits for both sides are endless. But, as Justin points out, this is particularly key at a time when so many businesses and agencies are looking for a new experimentation partner to replace Google Optimize.
This week's podcast guest is Shiva Manjunath, Experimentation Manager at Solo Brands. Shiva is passionate about CRO, and is one of the most enthusiastic CRO experts we've had. He says part of his love for it is down to the mystery of experimentation; when you test with live people, you never quite know what the result will be. Shiva also describes the appeal of CRO to most people in the industry, saying 'I think all of us are generally just curious people who all want to continue to learn. I just find it incredibly fascinating.' The idea of testing to learn and not just testing to win is also explored, focusing on the importance of the process to ultimately get the most effective results
Eden Bidani, Head of Strategy and Copy at CAPE Agency, is this week’s #thebiglift podcast guest. Eden talks about her background in sociology and anthropology, and how this first piqued her interest in building a connection through marketing and sales. She says, ‘I think what a lot of people in the industry will emphasise is that marketers need to understand psychology; how we respond to different triggers and how you can position products to appeal to people more.’ Therefore, you need to understand how consumers feel and what they need, to then market to them effectively. Eden also discusses how ChatGPT can be a useful tool for marketing teams or content writers, particularly to generate some idea’s or use it to brainstorm, but you still must know how use it to get the most out of it.
This week’s podcast guest is Matt Turner, CEO at The Creative Group. Over the last 16 years, Matt has developed an organisation of 6 companies, all based around different aspects of marketing which compliment each other.
Matt Smith has been CEO of Webtrends Optimize for 4 and a half years now, and a lot of this time has been dictated by Covid and an economic crisis. But, he argues that the future of CRO is bright, as more and more businesses move online. The key is driving users to your site and getting them to convert. He says, ‘‘A lot of people don't realise that just having a website from Shopify or somewhere similar isn't the best for actually converting. You need to look at data, understand user data and then optimise that experience.''
"Accepting being open to the outcome of the experiment is the essence of experimentation", says Nils Koppelman, the founder of Berlin-based 3tech GmbH in our latest #theBigLift podcast.Nils, who made the journey from designing e-commerce websites for friends and family to setting up his own CRO agency, shares with us his thoughts on experimentation, the state of CRO in Germany and why the adoption of experimentation is somewhat slow in his home country in comparison with other markets.
When it comes to understanding the pain points of the customer journey, Contentsquare offers businesses easy to understand, and actionable, data at a very granular level.
Having taught UX at Arts University Bournemouth George Beverley at Insightful UX offers a unique perspective on UX, copy-writing, web-development and data analysis."The most important element of a great website is the ability to welcome and engage a user within the first few seconds. We have to respect the time of our visitors and give them what they want really quickly", says George.
Recognition for individuals happens in many industries. In recent weeks we have celebrated the achievements of those in the film and TV Industry. However, there is little or no recognition for those individuals that work tirelessly inside of companies, large and small who make significant impact on the way that that those company websites deliver increased conversions.
Every single project we do starts with question "Why have you not made a purchase today?", says Ross Davies MD at Strafe Creative, the guest of this month's episode of #theBigLift podcast.Our conversation touched on some compelling topics from how you can overcome low traffic and the diverse user journeys conundrum when working with B2B clients, to why working with start ups is fun and how to convince people to invest into CRO when the budgets are tight.
#TheBigLift podcast starts the new year with an in depth interview with Andrew Furlong, Managing Director of REO Digital and one of the most experienced CRO practitioners out there.
Today #theBigLift podcasts welcomes @Chloe Thomas, international keynote speaker, author and the host of the eCommerce MasterPlan and Keep Optimising podcasts. Having had vast experience of both traditional and online marketing, Chloe is unambiguously passionate about marketing delivering sales. She advocates that successful marketing relies on quality traffic, understanding conversions in different marketing channels and getting your visitors to transition from viewers to repeat buyers.
Join us for a fascinating conversation with Ben Parr, the founder of Octane AI about doing business in a world without third party cookies, on #theBigLift podcast. Ben firmly believes that the demise of third party cookies will massively change the way eCommerce players do their business. With the focus having to change from acquisition to optimisation: "If you want to grow and prosper, strengthen the channels you own such as e-mail and SMS, and optimise your funnel". We could not agree with him more!
Is Conversion Rate Optimisation essential to eCommerce? This is the question posed to Matt Abbott, Head of Growth, and Samantha Fraser, Digital Strategy Manager, at Swanky.In the latest edition of #TheBigLift podcast they aim to answer this, plus, discuss how important it still is to know your customer and where to find them, how delivering great customer experience drives growth, and how societal shifts as much as the pandemic have accelerated the drive towards online retail.
"The value of experimentation is that it fuels innovations." says Jonny Longden, the head of of CRO at @Journey Further, who has joined us at #theBigLift podcast today.Jonny shares his vision about what conversion rate optimisation can bring to businesses, and it's not just about the focus on ROI and successful tests. Jonny is confident that using the real customer data you get during experimentation will allow you to transform your business and ultimately make it more profitable in the long run.
Chris Kennedy, Services Director here at Webtrends Optimize has a passion for the truth. Since studying Mathematics for Decision Making at university, Chris has always used analytical analysis to determine what he believes is an accurate representation of the truth which stands up to close scrutiny.
A complex digital marketing landscape gave rise to the concept of "T-shaped marketer" and has changed collaboration between teams, client and agencies. This is the theme we discuss today on #theBigLift podcast with Kerry O'Brien (who now runs her own marketing consultancy, KOKO) and Nicki Moody (Project Management Director @Fresh Egg Digital Marketing Agency). Our guests met each other when they worked for the Thomas Cook Group a few years ago and then both took a turn in their careers to focus on digital marketing from the agency side. Tune in to listen to their intriguing discussion about real life challenges marketers face today.
"You should get more comfortable with failing in CRO" says today's guest of #theBigLift podcast, Veronica Bogdacenco, Digital Marketing Specialist. Veronica, who is also a trainer in digital optimisation, advocates a holistic view on conversion rate optimisation, which should not come to the detriment of the performance of the site, its SEO or long term customer retention. We love how Veronica gently emphasised the importance of failing and that every effort in optimisation brings us close to understanding our customers. Tune in to listen the full episode on all major podcast platforms.
In the latest episode of #theBigLift podcast we discuss the hot topic of how Google's decision to remove third party cookies from Chrome will influence the advertising market and the public with @Simon Short, Digital and Media Director @Huawei and @Sandeep Shah, Product Director at Webtrends Optimize. Whilst the move is likely to benefit Google itself, advertisers will need to change the way they engage with their potential customers and it will result in reshaping of the advertising market.
Delighted to open our second series of #TheBigLift podcast with the wonderful @Clare Moore, Product and Marketing Director of @Cancer Research UK.
One thing you learn when you do a lot of testing is that it's very hard to guess what's going to work, things that you have seen as no brainers will surprise you by having a detrimental impact, and things that seemed like they would never work, will have a very positive effect" says Jonny Longden, Co-founder and Director of Journey Further, in today's episode of #theBigLift podcast. Jonny ran his first test in 2008 and has been working in the #CRO space ever since. Jonny discusses key pillars of #conversionrateoptimization such as #dataanalytics, critical thinking, communication skills and business acumen.
"Investment you make in marketing should have a return on that investment" believes @Robin Auld, today's guest on #theBigLift podcast. Robin, former Marketing & Sales Director at Domino's, prides himself in delivering best of class marketing consultancy to a whole range of top brands, and he sustains that marketing is a science with its main success criteria being commercial ROI. Listen to the full version and get fresh insights into the world of marketing leadership and consultancy.
Wouldn't it be great to instantly predict what response the content of your site generates from your visitors? Now it is - with Dragonfly AI. Today #theBigLift has the pleasure to interview its co-founder @Mark Bainbridge.
Chris Lawson, the founder of Moreno Marketing, shares his journey from leading marketing in various brands across multiple industries to ultimately setting up his own marketing agency and becoming a podcast host.
If you've got a burning desire inside you, you should action that" believes Ben Rayner, today's speaker on #theBigLift podcast. Ben, the co-founder of Zengility, enables people to find their purpose and define it in commercial reality as the working environment around us continues to change.
Establishing emotional connection between an eCommerce business and its customers is a key to success believes Serge Milbank of @Confer With, the guest of today's #theBigLift podcast. Serge, who is a seasoned investor into marketing tech start-ups talks eCommerce, video commerce and CRO. Highly recommended for all in the eCommerce industry.
Adam Naisbitt, the founder of DigitallyEngaged is the hero of today's #theBigLift podcast. Adam became a force in marketing after the #London2012 Olympics when his alert service to help people get tickets was recognised by BBC technology - as well as thousands of happy customers. Today Adam is focused on building up his digital academy and helping clients with a no nonsense approach and efficient marketing guidance.
"Almost 90% of B2B purchase decisions are influenced by Social Media", - says Jon Simmonds, Founder of Rocket Science Digital in the newest episode of #theBigLift podcast. We are thrilled to bring you this fantastic podcast with wealth of valuable insights into the present state of social media. A must listen for anyone involved in marketing.
Today we invite @Robin Williams, MD and Co-founder of @Data Hive to discuss how growth is defined for each individual business and what KPIs are important for success. Robin discusses how business analytics can, and should, look into the future trends and that #cashflow is essential for growth. Don't miss out on this very thought provoking episode.
Meet @Nima Yassini CEO of @New Republique as he shares the fascinating story of how New Republique started as a brand agency and grew to become one of the leading experimentation and #conversionrateoptimization agencies in Australia. Is the future of marketing in the hands of the specialists or generalists? How critical is the company's vision for its success?
Our guest on #theBigLift today is David Mannheim, the founder of User Conversion. User Conversion recently released a white paper entitled "Which experimentation platform should you choose (and how to choose it)" and so our conversation naturally gravitated to all things conversion rate optimisation, personalisation and how optimisation platforms should address the changing needs of the clients to remain relevant.
The "unconditional commitment to the success of the client" was what first impressed @Paul Stephenson, founder of @EGOSTREAM, about Webtrends Optimize. In the new #theBigLift podcast Paul, who now works closely with our team, shares his unique 'outside/in' view of our company, the tech industry as a whole, and why he thinks the industry will continue to flourish in the #post-covid19 environment.
In this week #theBigLift podcast we delve into the art and science of SEO with Chris Simmance of SERPsketch. Listen and learn how SEO has changed, why personalisation is vital, what are the key indicators you need to follow and much more.
Today's #theBigLift podcasts brings you a captivating story of Luca Senatore who arrived in London with £65 and went on to become a series entrepreneur, author and a founder of award winning agency Genie Goals.
"I love figuring our how the products work for the market" - Riaz Kanani, founder of Radiate B2B shares his passion for startups and business.
Be customer and user focused first, conversion rates and ROI will follow advises CRO Consultant Elise Maile. Elise, who works with many SMEs and charities, talks how she helps startups to integrate #conversionrateoptimization in their marketing strategy.
“Always remain curious and keep networking”, advises Ben Bennett, the founder of Second Voice in this week’s edition of #thebiglift podcasts. He swears that asking “Why?” (same as toddlers do) can open new doors and opportunities especially in the current #postcovid19 business climate. Ben, who made a career journey from customer service staff to CEO and founding his own business shares his blueprint for success: do you finances right, take your team on a journey with you, analyse your KPIs and listen to your customers.
In this episode we talk with Tim Stewart, the Founder of website optimisation and analytics company Trs Digital. Tim talks candidly about his business, the future of CRO and the challenges that face CRO vendors
In this episode I talk with John Mills Head of Optimisation at Unipro. John has over ten years in the optimisation space and has spent most of that time working for large organisations, but a couple of years ago moved from client side to agency. John reveals what's the difference now he's on the 'other side of the fence' and seeing things from a slightly different perspective.
Sandeep Shah is the product director for Conversion Rate Optimisation specialist Webtrends Optimize. Having been with the company almost since he left university, Sandeep is passionate about delivering solutions to clients that help them to drive their online business.
