321go podcast by Matt Scanlon
Last Updated: July 2, 2026
321Go Podcast Powered by 321goProject is your source for what works in the gym business. From marketing to retention; SEO to building your brand - we cover it all. We’ve talked with over 600 gym owners and, every week, we bring you the best of the best. We talk with industry experts as well as deliver actionable advice you can use today in our "shorts". For more, visit 321goproject.com.
Ep 150 | 3 Reflections on 150 Episodes
2. Act how you want your members to act
Ep 149 | Leadership, Autonomy, and Mastery - Matt and Josh review Drive by Daniel Pink
Join the 321Go Hub to begin changing your business TODAY.
Ep 147 | Wesley Hamilton - Disabled But Not Really
And he's grateful it happened to him. In his words: "becoming disabled saved my life."
Ep 146 | Setting and Raising Rates, Charging What You're Worth, and the #airtax
Join the 321Go Hub to begin changing your business TODAY.
Ep 145 | Avoiding and Fixing a Dysfunctional Team
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Ep 144 | FAQ Project PT 2 - Corporate Wellness, High School Programs, and Trying New Things
A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal
Ep 143 | Failing Forward, Building Staff Buy-In, and Avoiding Decision Paralysis
A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal
Ep 142 | The FAQ Project PT 1: Marketing with Ben Bergeron, Jason Khalipa, Sara Nay, and Josh Sturgeon
The format: Each part of the FAQ project will follow a theme and we'll hear from several thought leaders each week. After we hear their answer, we'll identify the "now what" of action - turning around and DOING something with the information.
Ep 141 | Turn the Mic Interview w/ GSD Entrepreneur Julie Weldon
In today's episode, we turn the mic and Matt is interviewed by the host of the GSD Entrepreneur Podcast, Julie Weldon. We chat about all things family, life, and business.
Ep 140 | James and Jim from OPEX on Individualized Service and Professional Coaches
A huge thank you to our partner for today's episode, InBody USA. Check out their exclusive 321Go Podcast Deal
Ep 139 | Steve Sudell - Adversity for Innovation
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Ep 138 | Dave Picardy and Chandler Walker on Re-Branding, Generating Leads, and "Sales"
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Ep 137 | Matt Walrath on Sustainable Growth, Nutrition Services, and Nomadic Living
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Ep 136 | Eli Slossberg on Partnerships, Learning as you go, and Returning to your Roots
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Ep 135 | Jason Rule, Founder of Driven Nutrition, on Scaling Companies, Finding Focus, and Getting the Right Customers
Join the 321Go Hub to begin changing your business TODAY.
Ep 134 | Phil White - Co-Author of Unplugged, Game Changer, and Waterman 2.0
Join the 321Go Hub to begin changing your business TODAY.
Ep 133 | Jason Khalipa talks AMRAP Mentality, Corporate Programs, and Multiple Locations
Join the 21-Day 2018 Marketing Challenge starting DECEMBER 1ST. Go into the New Year with a clear marketing strategy.
Ep 132 | Vaughn Vernon on AffiliateShare - a healthcare option for gym owners
Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses.
Ep 131 | Craig "Patty" Patterson on Sustainability for your Business, Clients, and Coaches
Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses.
Ep 130 | Hoby Darling on Culture, Core Values, and Staff Development
Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses.
Ep 129 | Julie Foucher - Clear Mission, Busy Seasons, and Decision Making
Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses.
Ep 128 | Raph Freedman on Shark Tank, Crushing Your Clients' Training Goals, and Relentless Marketing
Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses.
Ep 127 | What's Your Gym Worth? A Valuation Discussion with Clay Ferrer
Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses.
Ep 126 | CJ Martin on Mistakes, Staffing, and Systems
Join the Hub for only $10 your first month and have unlimited access to the Summit content, Business and Marketing Templates, and dozens of business and marketing courses.
Ep 124 | Best of - Chris Spealler
Registration is open for the first ever digital growth summit for Gym Owners. Go to www.GymOwnersGrowthSummit.com to see the speaker list, register, and learn more about the event.
Ep 123 | Best of - Jason Khalipa
Registration is open for the first ever digital growth summit for Gym Owners. Go to www.GymOwnersGrowthSummit.com to see the speaker list, register, and learn more about the event.
Ep 122 | Josh Sturgeon from EmberTribe on an Effective Facebook Marketing Strategy
Registration is open for the first ever digital growth summit for Gym Owners. Go to www.GymOwnersGrowthSummit.com to see the speaker list, register, and learn more about the event.
Ep 121 | Best of: Ben Bergeron
A huge thank you to our partners, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. john.ross@inbody.com to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses.
Ep 120 | Triib CEO Bubba Hagood on Creating Value Independent of You
A huge thank you to our partners, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. john.ross@inbody.com to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses.
Ep 119 | Fitbot CEO Casey Jenks on Marketing, Developing Your Team, and Lessons from Tech
A huge thank you to our partners, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. john.ross@inbody.com to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses.
Ep 118 | WAG CEO Adee Cazayoux on Leadership, Behavior Change, and Nutrition in Your Gym
A huge thank you to our partners, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. john.ross@inbody.com to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses.
Ep 117 | Know When to Quit, No Magic Bullets, and Control What You Can
A huge thank you to our partners, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. john.ross@inbody.com to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses.
Ep 116 | Family and Entrepreneurship, Coming out of the Struggle, and the Future of Marketing
A huge thank you to our sponsors, Icon Athlete Affiliate Programming and InBody USA. All this week, InBody is offering up to $250 off their flagship model, an extended 1 year warranty, PLUS a sweet consultation package to upgrade your setup. john.ross@inbody.com to learn more. Be sure to mention "321Go Podcast" to access your discount and bonuses.
Ep 115 | My Tipping Points, Predictions, and a HUGE Announcement
Today I deviate from the typical interview format of the show to revisit a theme we’ve explored in previous interviews with gym owners - Tipping Points.
Ep 114 | It’s 2017 - These are Business Non-Negotiables
This week’s episode is brought to you by Icon Athlete Affiliate Programming by Chris Spealler. I’m joined this week by Jamie Gallagher of CrossFit Burke and leader of M3 Mastermind Groups to chat about what it means to be an affiliate in 2017. What are our non-negotiables as our brand matures?
Ep 113 | Pat Burke - Finding Success with a Clear Focus
Pat Burke is a 6-time CrossFit Games Competitor as well as the Founder of MBS CrossFit in Colorado.
Ep 112 | Heather and Carrie from Box Pro on how to Run Events and Best Business Practices
Heather is the editor of Box Pro Magazine and Carrie is the Director of Events for Peake Media - the parent company of Box Pro. In this episode we ask:
Ep 111 | Part 2 How to Start a Sports Program with Tex and Luke from Power Athlete
We're joined for part 2 of a 2 part series with Tex and Luke from Power Athlete. In this episode, we wrap up our discussion about starting a sports program in your gym.
Ep 110 | Part 1 How to Start a Sports Program with Tex and Luke from Power Athlete
We're joined this week by Tex and Luke from Power Athlete to discuss ways to go about starting a sports-specific off season training program in your gym. In part 1, we identify some strategies to get your foot in the door with coaches as well as some ways that your coaches can begin to think about how they train and cue sports-specific athletes.
Ep 109 | GSD Entrepreneurs - Outsourcing, Working Your Strengths, and a Growth Mindset
We’re joined this week by Steven Clarke and Julie Weldon of the GSD Entrepreneur podcast to chat about building business plans, outsourcing duties that don’t excite you, and scaling your business.
Ep 108 | Kenny Kane Part 2 - A Lifelong Practice
In part 2 of our Kenny Kane series, Kenny begins to connect the dots between vision and practice. We take a look at coaching best practices and apply those at the affiliate level.
Ep 107 | Kenny Kane Part 1 - When the Market and your Vision Diverge
We’re excited to be joined by Kenny Kane for a 2-part series.
Ep 106 | Carl Paoli - Engage With What You Have
Carl is back on the show for a second time to bring a healthy dose of honesty and inspiration.
Ep 105 | Charging What You're Worth and the Case for Less Members
This week we’re joined by the guys from the Mind Muscle Project Podcast and owners of CrossFit Creature.
Ep 104 | Build Your Marketing Plan 1% at a Time
“The 1 Percent Rule states that over time the majority of the rewards in a given field will accumulate to the people, teams, and organizations that maintain a 1 percent advantage over the alternatives. You don't need to be twice as good to get twice the results. You just need to be slightly better.” - James Clear
Ep 103 | Chris and Wade from Attain Anything on Success, Books, and Influencers
We’re joined for part two with Chris Marhefka and Wade Swikle from the Attain Anything Podcast. Wade Swikle founded Smarter Moving Solutions, LLC, the parent company to 2 College Brothers, Inc. 2 College Brothers is a moving company with locations in Gainesville, FL, and Tampa, FL, and employs over 60 students and college graduates. Chris Marhefka is the founder of B3 Gym in Gainesville, FL and co-founder of Eat the 80, a healthy meal delivery service in Florida. He has worked with more than 2,000 clients and has 10+ years experience as a personal trainer, CrossFit instructor, nutrition and lifestyle coach.
Ep 102 | Wade and Chris from Attain Anything ask "Is Entrepreneurship Genetic or Learned?"
Wade Swikle founded Smarter Moving Solutions, LLC, the parent company to 2 College Brothers, Inc. 2 College Brothers is a moving company with locations in Gainesville, FL, and Tampa, FL, and employs over 60 students and college graduates. Chris Marhefka is the founder of B3 Gym in Gainesville, FL and co-founder of Eat the 80, a healthy meal delivery service in Florida. He has worked with more than 2,000 clients and has 10+ years experience as a personal trainer, CrossFit instructor, nutrition and lifestyle coach.
Ep 101 | Dave Whitson on Happy Productivity, Turning a Hobby into a Business, and Relentless Marketing
Dave Whitson is the Owner and Head Coach of CrossFit Soar in Hawthorn New Jersey.
Ep 100 | 10 Lessons from 100 Episodes
1. Consistency > Knowledge > Inspiration...and it’s really hard.
Ep 99 | Tipping Points pt. III - Raising Rates, Finding Purpose, and Loving Entrepreneurship
In the 3rd installment of “Tipping Points”, we’re joined by Meddy Paulus of CrossFit Akeso, PJ Menagh from CrossFit Tigard, and Cory Adams from Legacy Fitness.
Ep 98 | Tipping Points pt. II - Daily Metrics, Outsourcing, and SOPs
This week we continue our series of Tipping Points. I asked the question: "Who has seen a shift, improvement, or change in their business in the last 12 months."
Ep 97 | Taking Away Free, Finding Your Perfect Client, and Other Tipping Points
Several weeks ago, I posted a question in our 321Go Think Tank. Who has experienced a “shift” or a “tipping point” in their business that they would like to share on the podcast? The response was overwhelming.
Ep 96 | How to Diversify Your Programs and Should You Re-Brand?
We are joined by Marc and Amy Duchene - owners and founders of CrossFit 915 and the subsequent parent company, 915 Sports in El Paso, TX.
Ep 95 | Stuart Brauer’s WTF Moments in Entrepreneurship
We’re joined this week by Charlotte entrepreneur Stuart “Stu” Brauer. Stu owns CrossFit Southend and is the founder of Urban Movement - a multi-disciplinary fitness collective in Charlotte - and WTF Gym Talk - a fitness business consulting service.
Ep 94 | Zach Forrest on Family, Drop-In’s, and Coach Compensation
If there’s one word I would use to describe Zach - it’s Evolution. Constant evolution.
Ep 93 | Is Your Gym Built to Sell?
Today’s episode is all about selling a gym or building a business with selling in mind.
Ep 92 | Are You Ready for a General Manager or a 2nd Location?
As a business scales and becomes more successful, there is a strong marker of that success: Organizational Maturity.
Ep 91 | From Cindy to Business Owner and Back Again
Eric Stratman has been in the fitness game for a long time. As an early adopter of CrossFit as a viable fitness business, he’s learned a lot of lessons along the way that he shares with us today.
Ep 90 | Chris Spealler - Does Your Programming Serve You?
Chris and I open the show discussing his recent trip to Wodapalooza and venture into a discussion about the future of CrossFit the Sport and its relation to affiliates. We chat about the 2017 Open and some potential programming features we may see this year.
Ep 89 | The Hustle of Authenticity
Chris Marhefka is the owner of B3 Gym in Gainesville Florida, the co-founder of Eat the 80, and co-host of the Z Living show, Altar’d.
Ep 88 | Where to Start with Content Marketing
Ashley Bacsu from CrossFit 317 joins us this week to share ways you can begin to build up your online presence and engagement.
Ep 87 | Retention, Contracts, and the Open
We sit down with Jamie Gallagher, owner of CrossFit Burke near D.C. to chat all things retention.
Ep 86 | 2017 Marketing Guide - the 4 Skills to Learn
“You aren’t likely to read your own notebooks, or ancient histories, or the anthologies you’ve collected to enjoy in your old age. Get busy with life’s purpose, toss aside empty hopes, get active in your own rescue—if you care for yourself at all—and do it while you can.”
Ep 85 | Set and Crush Your Goals in 2017
The vast majority of people who make a resolution will fail.
Ep 84 | Business Owner or Entrepreneur - What’s Your Mindset?
We’re all business owners, but are we all entrepreneurs? What separates the entrepreneurs?
Ep 83 | A Truly Unique Approach to Staff Development
I’ve had personal conversations with close to 1,000 business owners. Justin Marcis has one of - if not the - most unique approaches to staff development of anyone I’ve met.
Ep 82 | Increase Demand for Your Product, Active Listening, and Building Your PT Business
Today’s episode is all about communication and follow-up. In most cases, simply caring for and following up with your athletes can be the difference between a sale or a cancellation.
Ep 81 | Social Entrepreneurship - Doing Well While Doing Good
We’re joined by Ryan Crozier of Agency Boon and Good Bureau to talk about building a company from nothing, branding, and using his company to do social good. This week we build upon a theme set out last week by Z Hanson of Barbells for Boobs.
Ep 80 | Barbells for Boobs' Z Hanson Finds her Path
Ep 80 | Barbells for Boobs’ Z Hanson Finds her Path
Ep 79 | Chris Spealler Talks Programming
Growing up in wrestling and competing at the Division 1 level, being one of the few athletes to have attended 7 CrossFit Games as an individual, and a career in coaching and programming for over a decade, Chris Spealler is a true ambassador for Fitness.
Ep 78 | Gym Owner Roundtable
A departure from my typical Skype interview, today’s episode is all about gym owners sitting around, shooting the s%&t. This week we’re joined by some of the 321Go team - Stefan Cox from CrossFit Turbine, Don Moss from CrossFit Apogee, Ashley Bacsu from CrossFit 317, and Jamie Gallagher from CrossFit Burke.
Ep 77 | A Guide for Facebook Ads
Josh Sturgeon is back on the podcast for a 3rd time to give our listeners a guide for creating Facebook ads and audiences for the novice marketer. Josh is the founder of EmberTribe and 321Go Hub Course contributor.
Ep 76 | Must-Have Business Templates and Health Coverage Options for the Gym Owner
We’re joined this week by Vaughn Vernon of Affiliate Guard to chat about important business systems templates he’s created through the experience of dealing with thousands of affiliates throughout the years. We hit on the following:
Ep 75 | Profit First and Other Financial Questions
This week we’re joined by resident accounting and finance whiz, John Briggs of Incite Tax. We chat about some key ways you can begin to look at your Profit & Loss statements to maximize your growth and profits.
Ep 74 | Break-Ups, Expansion, and Knowing Everyone's Name
Geo Rockwell opened his first affiliate in 2009, second in 2012, and third in 2014 - each with a slightly different partnership and operating structure. Needless to say, Geo has seen and learned a lot through his years in business ownership.
Ep 73 | Kid Care, Coaching a Great Class, and Leaving with a Smile
There is still room to squeeze in on the 30for30 Business Challenge. Accept the challenge here: http://321goproject.com/30for30/
Ep 72 | Do You Have the Habits of an Entrepreneur?
How many times have you told an athlete that results come from consistent effort over time?
Ep 71 | Chat with the Girls Gone WOD
In a Podcast-inception, The Girls Gone WOD Podcast and 321Go Podcast join forces to bring you a joint episode from two perspectives.
Ep 70 | I Want to Improve My Business but I Don't Know Where to Start
We're joined this week by the Founder of 321Go, Clay Weldon, to chat about direction and habit.
Ep 69 | Nicole Christensen - Sustainability Through Caring and Coaching
Nicole Christensen recently hosted the Affiliate Roundup at her Affiliate, CrossFit Roots. In the series, a group of Affiliate owners chat about what makes a gym successful. First and foremost, success is built on trust and caring.
Ep 68 | Marketing, Scaling, and Overcoming Hurdles
We’re joined this week by Justin Nault, owner and founder of Clovis Nutrition.
Ep 67 | Jason Khalipa on Focus, Vision, and Going from Box to Business
Today we’re joined by Jason Khalipa as you’d expect him - hammering on an AirDyne.
Ep 66 | Just Go For It - Finding Passion with Rory Zambard and Aaron Hoff
"Just go for it." Rory Zambard and Aaron Hoff join us this week to chat about the Ultimate Hawaiian Trail Run.
Ep 65 | Spealler's "Why"
We’re joined this week by Chris Spealler. Chris opens the show discussing the transition from competitor to coach in the 2016 CrossFit Games.
Ep 64 | Music in Your Gym Pt II, Questions for Your Attorney, and Passive Income
Do I need a music license? Do I need an operating agreement? Do I need an attorney?
Ep 63 | Communication Strategies to Reach New Audiences
Are you leaving new members on the table?
Ep 62 | No One Knows and No One Cares - Online Reality Check
No one knows and no one cares.
Ep 61 | Vision, Building your Youth Programs, and Productivity
We’re joined this week by Nick Mann, owner of OBP Gym and Founder of Strength2Change.
Ep 60 | Ben Bergeron's Journey Toward Excellence
Ben Bergeron joins 321Go Podcast to share his stories of excellence in business.
Ep 59 | Share Your Story with the Right People
What are you currently doing to share your story with your audience?
Ep 58 | Attract More Members with a Clear Content Strategy
By now, you’ve hopefully begun to create your own content. But, how do you share your content on social media?
Ep 57 | Content Marketing IP, Music in Your Gym, and Scrubbing Your Blog
Do I need to buy a music license? Can I use an image on my blog? Do I need permission to use pictures of my members?
Ep 56 | Your First Video Content
We're joined today by the Founder and CEO of Rainy Day Productions, Chris Moeller, to discuss ways that gym owners can use video to market their gym.
Ep 55 | Content Marketing - Build the Base of Your Strategy
All this month we'll be talking about Content Marketing and how - when used as part of a holistic strategy - can yield incredible results in your business.
Ep 54 | More than a mentor - Building your board
Last week on the blog we asked the question: Do you really need a mentor?
Ep 53 | Events 2.0 - How to make your's stand out from the rest
If you own a gym in a crowded market, there's probably some type of event or competition going on nearly every weekend. With so many events going on, what can you do to differentiate?
Ep 52 | Using Social Media Properly to Build Brand Awareness
We're joined today by the Founder and CEO of Thick to Thin Apparel and 321GoProject's Social Media Guru, Andrea Kuchinski.
Ep 51 | The Discount Episode
This week we're joined by 321GoProject Business Mentor & owner of CrossFit Burke, Jamie Gallagher.
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