#twimshow - this week in marketing by Sajid Islam

Episode 208 contains the Digital Marketing News and Updates from the week of Apr 15-19, 2024.

Episode 207 contains the Digital Marketing News and Updates from the week of Apr 08-12, 2024.

Episode 206 contains the Digital Marketing News and Updates from the week of Apr 1-5, 2024.

Episode 205 contains the Digital Marketing News and Updates from the week of Mar 25-29, 2024.

Episode 202 contains the Digital Marketing News and Updates from the week of Mar 4-8, 2024.

Episode 201 contains the Digital Marketing News and Updates from the week of Feb 26 - Mar 1, 2024.

Episode 200 contains the Digital Marketing News and Updates from the week of Feb 19 -23, 2024.

Episode 199 contains the Digital Marketing News and Updates from the week of Feb 12 -16, 2024.

Episode 198 contains the Digital Marketing News and Updates from the week of Feb 5 -9, 2024.

Episode 196 contains the Digital Marketing News and Updates from the week of Jan 22-26, 2024.

Episode 195 contains the Digital Marketing News and Updates from the week of Jan 15-19, 2024.

Episode 194 contains the Digital Marketing News and Updates from the week of Jan 08-12, 2024.

Episode 193 contains the Digital Marketing News and Updates from the week of Jan 01-05, 2024.

Episode 192 contains the Digital Marketing News and Updates from the week of Dec 18-22, 2023.

Episode 191 contains the Digital Marketing News and Updates from the week of Dec 11-15, 2023.

Episode 190 contains the Digital Marketing News and Updates from the week of Dec 4-8, 2023.

Episode 189 contains the Digital Marketing News and Updates from the week of Nov 27-Dec 1, 2023.

Episode 188 contains the Digital Marketing News and Updates from the week of Nov 20-24, 2023.

Episode 187 contains the Digital Marketing News and Updates from the week of Nov 13-17, 2023.

Episode 186 contains the Digital Marketing News and Updates from the week of Nov 6-10, 2023.

Episode 185 contains the Digital Marketing News and Updates from the week of Oct 30 - Nov 3, 2023.

Episode 184 contains the important Digital Marketing News and Updates from the week of Oct 23-27, 2023.

Episode 183 contains the important Digital Marketing News and Updates from the week of Oct 16-20, 2023.

Episode 182 contains the important Digital Marketing News and Updates from the week of Oct 9-13, 2023.

Episode 181 contains the important Digital Marketing News and Updates from the week of Oct 2-6, 2023.

Episode 180 contains the important Digital Marketing News and Updates from the week of Sep 25-29, 2023.

Episode 179 contains the important Digital Marketing News and Updates from the week of Sep 18-22, 2023.

Episode 178 contains the notable Digital Marketing News and Updates from the week of Sep 11-15, 2023.

Episode 177 contains the notable Digital Marketing News and Updates from the week of Sep 4-8, 2023.

Episode 176 contains the notable Digital Marketing News and Updates from the week of August 28 - Sep 1, 2023.

Episode 175 contains the notable Digital Marketing News and Updates from the week of August 21 -25, 2023.

Episode 174 contains the notable Digital Marketing News and Updates from the week of August 14 -18, 2023.

Episode 173 contains the notable Digital Marketing News and Updates from the week of August 7 -11, 2023.

Episode 172 contains the notable Digital Marketing News and Updates from the week of July 31 - August 4, 2023.

Episode 171 contains the notable Digital Marketing News and Updates from the week of July 24-28, 2023.

Episode 170 contains the notable Digital Marketing News and Updates from the week of July 17-21, 2023.

Episode 169 contains the notable Digital Marketing News and Updates from the week of July 10 - 14, 2023.

Episode 168 contains the notable Digital Marketing News and Updates from the week of July 3 - 7, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show.

Episode 167 contains the notable Digital Marketing News and Updates from the week of June 26 - 30, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show.

Episode 166 contains the notable Digital Marketing News and Updates from the week of June 19 - 23, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show.

Episode 165 contains the notable Digital Marketing News and Updates from the week of June 12 - 16, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show.

Episode 164 contains the notable Digital Marketing News and Updates from the week of June 5 - 9, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show.

Episode 163 contains the notable Digital Marketing News and Updates from the week of May 29 - June 2, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show.

Episode 161 contains the notable Digital Marketing News and Updates from the week of May 15-19, 2023. And the show notes for this episode was generated using generative AI. And like always, I curated the articles for the show.

Episode 160 contains the notable Digital Marketing News and Updates from the week of May 8-12, 2023. And the show notes for this episode was generated using generative AI. I still sourced the articles for the show.

Episode 159 contains the notable Digital Marketing News and Updates from the week of May 1-5, 2023.

Episode 158 contains the notable Digital Marketing News and Updates from the week of Apr 24-28, 2023.

Episode 157 contains the notable Digital Marketing News and Updates from the week of Apr 17-21, 2023.

Episode 156 contains the notable Digital Marketing News and Updates from the week of Apr 10-14, 2023.

Episode 155 contains the notable Digital Marketing News and Updates from the week of Apr 3-7, 2023.

Get up to speed with the Digital Marketing News and Updates from the week of Mar 27-31, 2023.

Get up to speed with the Digital Marketing News and Updates from the week of Mar 20-24, 2023.

Get up to speed with the Digital Marketing News and Updates from the week of Mar 13-17, 2023.

Get up to speed with the Digital Marketing News and Updates from the week of Mar 06-10, 2023.

Get up to speed with the Digital Marketing News and Updates from the week of Feb 27-Mar 3, 2023.

Get up to speed with the Digital Marketing News and Updates from the week of Feb 20-24, 2023.

Get up to speed with the Digital Marketing News and Updates from the week of Feb 13-17, 2023.

Get up to speed with the Digital Marketing News and Updates from the week of Feb 3-10, 2023.

Get up to speed with the Digital Marketing News and Updates from the week of Jan 30 - Feb 3, 2023.

Get up to speed with the Digital Marketing News and Updates from the week of Jan 23 - 27, 2023.

1. Will Meta Account Center Make It Easier To Manage Your Privacy Settings? - Meta has announced a new update for its Accounts Center tool, which will make it much easier to manage your privacy settings across Facebook, Messenger and Instagram in one place. The updated Accounts Center will include all of your info from all three apps - including personal details, passwords and security, and ad preferences – in a single place, which will better enable you to review and update your preferences without having to go to separate elements within each.

1. Start & End Dates For Google Algorithm Updates Are Approximate - Netizens have asked Google for clarification as to why there is an unexplained gap in start and end dates for Google Algorithm updates on what is published on Google’s official website and what is announced on social media. 

1. Will Links On YouTube Videos Help With SEO & Google Rankings? - There are SEO Experts who tells people to add links to YouTube videos (YouTube backlinking) because it will help with SEO & Google Rankings. John Mueller from Google clarified that links on YouTube video pages do not help get your content indexed faster or give you any extra benefit.

1. Tweet View Counts Now Available On Twitter - On December 22, Elon Musk tweeted that Twitter will now show view counts (impressions) on tweets, providing everyone with more information about the reach.

1. Reddit Launches Reddit for Business Website - Reddit’s launched a Reddit for Business website, which provides a heap of insights, tips, and notes for prospective Reddit ad buyers, which could help them with their paid Reddit marketing. The mini-site includes usage stats, tips, case studies and educational resources to help guide you on your Reddit ads journey. In the announcement, Reddit wrote that:

1. Auto-Generated Remarketing Lists Now Available In Microsoft Ads - Microsoft wrote in their announcement that Auto-generated remarketing lists is now available and there are 3 types of lists available:

1. LinkedIn App Now Allows You To Schedule Posts - According to LinkedIn “We’re starting to roll out post scheduling on desktop and Android so that our creators can easily plan the content they want to share next, with iOS coming soon. This means you can schedule text posts, videos, and images up to three months in advance.”

1. Google’s Introduces Policy Circumvention - Google has added a new spam policy to its search spam policies - “Policy circumvention.” In short, if you take any action you take to bypass the other Google Search spam or content policies such as creating new sites, using other sites or other methods to distribute that content, maybe on third-party sites or other avenues then Google will restrict or remove the content from showing up in search. Here is what Google wrote:

1. Wix Rolls Out Feature To Edit Page Level SEO Settings - Wix has rolled out new SEO settings that provide 100% control of critical technical SEO data at the page level in one place. This update gives businesses the option to custom craft technical SEO related factors like structured data on a page by page level from one single settings page. Going forward, Wix users will be able to accomplish the following two things from the SEO dashboard

1. Vulnerabilities Discovered In Five WooCommerce WordPress Plugins - The U.S government National Vulnerability Database (NVD) published warnings of vulnerabilities in five WooCommerce WordPress plugins affecting over 135,000 installations. The affected plugins are:

1. YouTube #golivetogether Feature Update - YouTube has announced that it’s opening up its ‘Go Live Together (#golivetogether)’ option to more users from next week, which will provide more creative considerations for your live-streams in the app.

1. TikTok Publishes Holiday Marketing Guide - TikTok has published a new, 17-page 2022 holiday marketing guide, which provides an overview of key engagement stats around seasonal events, insights into when critical engagement points occur within each relevant period, checklists for planning, explainers on TikTok’s various ad options, and more.

1. Highlights From Snapchat Q3’22 Earnings - Here are the highlights from the Snapchat’s Q3’22 Earnings report. Analysis is in the podcast.:

1. Facebook Retires ‘Instant Articles’ - Originally launched in 2015, Instant Articles were designed to provide publishers with a more engaging, fast-loading way to present their articles on Facebook, helping to maximize reader engagement within the app. As reported by Axios, Meta’s ending support for Instant Articles as it works to better align with user preferences, which, increasingly, see video being its most engaging content format.

1. Facebook Ad Policies Renamed To Meta Ad Standards - Meta has renamed their Facebook Advertising Policies to Meta Advertising Standards to make them “as useful, transparent and clear as possible. We’re not making any changes to the scope of these policies or how we enforce them, nor are we announcing any new policies. Instead, our goal with this update is to make it easier for people and businesses to access and understand our policies.”

1. Twitter Leans Into Video With 2 New Features - Twitter is leaning into emerging video consumption trends and with these two new updates – I guess to get people spending more time in the app. 

1. Twitter Shares How Its Recommendation Engine Work -Twitter is experimenting with new ways to recommend content in user feeds, in order to show you more of what you might like, and ideally, keep you active in the app for longer.

1. Recommendations In Google Analytics - Google Analytics now has tailored recommendations to help users become aware of new features by reviewing your property’s history, settings, and trends across Analytics. The recommendations appear in the Insights and Recommendations section of the homepage, as well as throughout Analytics wherever they’re relevant.

1. Meta Lists 4 Ranking Signals For Video On Facebook - In a blog post, Meta has shared four top signals its algorithm uses to determine which videos receive wide distribution on Facebook. 

1. Quick Updates -

1. LinkedIn Is Updating Post Search Algorithm - LinkedIn has announced that they are updating the search architecture for posts, which will lead to faster and more relevant results. LinkedIn Post search uses an intermediate language called Interest Query Language (IQL) to translate a user query into index-specific queries used to serve search results. They now have a new user interface that allows people to search for posts from a specific author, posts that match quoted queries, recently viewed posts, and more. The new algorithm will considers the following aspects to rate a post:

1. Snapchat+ Reaches 1 Million Subscribers & Adds New Features - Snapchat+ launch was covered in Episode#115. And now it seems that in 6-weeks, Snapchat+ has crossed 1 Million subscribers. FYI: Snapchat+ is a premium membership tier available for $3.99 per month that grants access to exclusive features. At launch time, it had the following features:

1. Wix Site Inspection Tool Integrates Google Search Console - Knowing whether your pages have been crawled (discovered by Google) or indexed (stored in Google’s index), or whether your structured data markup is valid, for example, can help you fine-tune your online presence and make large leaps in search visibility. 

1. LinkedIn Launches ‘LinkedIn Collective’ For B2B Marketers - LinkedIn has launched LinkedIn Collective, a community designed for and by B2B marketers to inspire excellence and success for all of us. Per LinkedIn:

1. Shopify Lays Off 10% Of Workforce - Tobias Lütke, the founder of Shopify, announced that it is letting go of ten percent of its workforce. He blamed himself for misjudging trends, resulting in too many employees. What was anticipated at Shopify was that the rapid Covid-era increase in E-commerce shopping would continue as a trend, hastening a greater adoption of online shopping.

1. LinkedIn Business Manager is Now In Public Beta - The LinkedIn Business Manager was announced in June and finally the public beta was announced this week. Unlike invite-only betas, our public beta is open to all marketers who want to use Business Manager.

1. Removing Unwanted Mentions In Twitter - With the help of a brand-new feature called unmentioning, Twitter now lets users remove their own tags from messages.

1. TikTok Launches Free Marketing Education Series For SMBs - TikTok is launching a new initiative to help small businesses learn the key tips and tricks to maximizing their success on the platform. 

1. Snapchat Launches ‘Snapchat+’ Subscription Program - Snapchat has officially launched its new Snapchat+ subscription service which will initially be made available to users in the US, Canada, the UK, France, Germany, Australia, New Zealand, Saudi Arabia, and the United Arab Emirates. 

1. Shopify Announces Audience During Their Semi-Annual Showcase - Shopify Editions is Shopify's new semi-annual showcase demonstrating the speed and breadth of innovation at Shopify to bring merchants into the future. Per Shopify, they are powering a radically different model of commerce: Connect to Consumer (C2C). To help merchants embrace C2C, they unveiled an entirely new B2B offering, launching Tokengated Commerce, partnered with Google to help consumers shop local, brought commerce to Twitter,  launched Tap to Pay on iPhone—just to name a few.

1. TikTok To Show Who Viewed Your Post - In addition to the “Profile View”, TikTok is now working on a new feature that will allow users to see who viewed their posts. This is another set of data you can use to identify your most engaged followers.

1. Digital Avatars Now Available In TikTok - TikTok’s Avatars, now available via the ‘Effects’ panel in the camera view, enable users to create their own custom character depictions for use across the app. Per Tiktok:

1. Instagram New Features - Amber Alert And More - Instagram rolled out new features this week. First, they are adding a new AMBER Alerts feature to distribute important information about missing people in the app, and share timely, critical updates to help address child abductions and related situations. Users can respond to an alert if they have any info, while they can also share the alert with friends to help spread the word. The new AMBER Alerts, which will be targeted by geographic area, will alert users that there’s an active search for a missing child nearby.

1. Post To TikTok From Your Favorite Social Media Management Tools - TikTok's Marketing Partners Program has expanded to include a new set of social media management tools that will allow you to organize, schedule, and, yes, publish content to TikTok from your preferred platform. Per TikTok:

1. Meta Announces ‘Recurring Notifications’ for Business Messaging - Meta introduced 'Recurring Notifications' on its Messenger Platform this week at its first-ever 'Conversations' messaging conference, allowing businesses to send 'proactive, automated messages to users who have opted in to receive them.'

1. TikTok Introduces A New Interactive Market Insights Tool - TikTok has released a new insights tool that allows you to discover critical data points on your target market/s using a variety of filters. The new site, which you can find here, has a number of filters to help you narrow down your target demographic and learn more about specific topics. 

1. Pinterest Launches New ‘TV Studio’ App - Pinterest continues to expand its video capabilities, discreetly releasing the 'Pinterest TV Studio' app on both the Apple and Google Play stores earlier this week, albeit it is now only available to a limited number of users. With multiple camera capability, greater editing tools, and more, this program is meant to help live-stream creators improve their broadcasting setups.

1. LinkedIn Introduces Features To Drive Up Engagement - LinkedIn has added a showcase link to your profile, as well as new group post statistics and newsletter display settings.

1. Web.com Launches eCommerce Platform - Web.com has released a new eCommerce platform that combines a simple drag-and-drop interface with advanced SEO and eCommerce automation. The Web.com eCommerce platform enables SMBs to compete online with the same level of automation as larger companies while maintaining the agility of a smaller company.

1. TikTok Launches ‘Effect House’ AR Creation Platform - Creative effects are part of what makes it, so fun to create on TikTok. Whether you’re teleporting into new worlds with Green Screen or freeze-framing with Time Warp Scan, creative effects empower creators to express themselves, entertain, and share stories through a wide array of engaging and immersive formats.